The Ins and Outs of an Email Tripwire
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How do you get the word out about the awesome practice you are running?
Why Your Business Needs a Welcome Video & How to Nail Making It
We are sure that, by now, you have recognized a growing trend of making video content. If you thought it was just reserved for…
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Adding Clients to Your Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How to Build Your Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How I Grew My Practice to a Waitlist in Six Weeks: Support Network
In my last post I discussed how niching down was vital to me growing my practice to a waitlist in six weeks. With my…
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Sheri Fitts Says That Fortune Favors the Fast | PoP 296
Do you struggle marketing yourself? Are you able to connect with your ideal client? Do you find that you’re taking your business (or yourself)…
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When to Leave
I sat on a chair opposite my wife, having run the numbers for the thousandth time. “I think I can leave if I have…
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What Content Can You Use For Facebook Live?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Lifetime Value of a Customer, Ideal Clients, and Getting more Clients with Harvard Professor Sam Mallikarjunan PoP 295
Have you worked on optimising your customer conversion process of late? Are your blog posts directed at convincing your ideal client that they need…
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How do You Create Videos For Facebook?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Marketing Through a Public Presentation
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Can I Use That Picture?
The use of images within the online world has become almost unavoidable. With the rise of social media and blogging, it’s difficult to tell…
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Using Yelp in Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Marketing in Print Publications
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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What is the Correct Way to Share Content Online?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Marketing and Networking Play Therapy Services: 7 Top Tips
I remember when the economy was in a serious slump. One of my colleagues, who sees only adult clients, commented on how his phones…
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Should You Have Professional Testimonials on Your Website?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Should You Have a Ghost Writer?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Monthly Round Up Of Posts: March 2018
The month of March included, primarily, the updated Website Roundtable Series of podcasts on Practice of the Practice, with experts John Clarke, Jaime Jay,…
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Networking in Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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How Do You Get Client Reviews?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How to Publish an E-Book on Amazon
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Mistakes Private Practice Owners Make When Marketing
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Pia Silva Talks About Badass Branding | PoP 289
Are you sick of working with agencies where it’s a constant process of feedback and revision? Do you know how to create a new…
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Should You Date Your Blog Posts?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Kate and Katie Talk about S&M | PoP 288
What is the first thing that comes to mind when you think of sales and marketing? Do you hate the idea of ‘selling’ yourself?…
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How Facebook Pixels Work
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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The Future of Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 286
Ever wondered what websites will be like a year from now? Have you thought about what type of future technology would improve websites? In…
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How to Get Clients Using Your Website | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 285
What’s the funnel that you use to get people to your website? And, once they’re on your website, how do you keep them there?…
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Low-Hanging Fruit on Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 284
Have you ever wondered what low-hanging fruit you could improve on your website? Do you know what the essentials to every website are? Are…
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What You Can Do While Waiting For Your Website to Go Live
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Monthly Round Up Of Posts: February 2018
In the month of love, our top stories were to do with selling play therapy services to parents in private practice, how to optimize…
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Blog Images: 15 Tips To Nail It!
If you’re into blogging, you most likely consider it to be a content medium, right? Well, not exactly. Blogging is, in fact, a visual…
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Build It And They Will Come
Finding the Way Forward As I look back at those early months of my practice, for this blog series, I find myself asking how…
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The Difference Between Google / Yelp / Facebook Reviews
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Rachael Norman’s App Helps with Out of Network Benefits Series 4 of 5 Five Fierce Females | PoP 281
Are you an out of network private practice? Do your clients struggle to submit claims and get their money back from their insurance companies?…
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Why Your Business Will Fail in the Next 10 Years
Here’s the Bad News: According to numerous sources only 4-30% of businesses will be open in ten years. That means that ip to 96%…
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How to Optimize Your Psychology Today Profile
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question…
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Five Business and Marketing Videos
These five videos with Jay Abraham, Donald Miller, Dave Ramsey, Gary Keller, and Warren Buffet represent some of the best financial, business, and marketing…
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Selling Play Therapy Services to Parents in Private Practice
If you are a therapist in private practice providing play therapy to child clients, you probably are quite familiar with how important it is…
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Monthly Round Up Of Posts: January 2018
Practice of the Practice has started 2018 off with a bang! Bringing you articles providing guidance on how to take your practice to the…
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Caleb Breakey Writes A Lot of Books and So Can You | PoP 276
Have you ever wanted to write and publish a book? Should you get a ghost writer or write it yourself? If you do opt…
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Phil Singleton Moved to Asia and Came Back a Different Man | PoP 275
Have you ever wondered how to rank higher in Google? Or how to create content that you can use in various forms? Or whether…
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What I Learned From Launching a Member Community
About three months ago I proposed a question to Sam, Emily, and Alison, the Practice of the Practice team. We were on a Zoom…
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Intellectual Property and How to Not Get Sued with Bobby Klinck | PoP 274
Have you ever stayed up at night wondering if you could get sued for the images on your website? Should you trademark your practice? …
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How to Set Up a Facebook Business Page in Under 5 Minutes
Today I’m going to be showing you how to create a facebook business page. Categorizing Your Business The first thing you need to do…
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7 Ways to Significantly Improve Your Online Reputation
To develop a successful brand takes months and years of practice, hard work, failures, small successes, turnarounds, and so on. In short, a great…
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Monthly Round Up Of Posts: December 2017
In the festive month of December, Practice of the Practice featured a comprehensive podcast series on how to start a practice that thrives. Gearing…
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How to Get More Clients in Private Practice | PoP 268
In this episode, Joe Sanok speaks about how to get more clients in private practice. Podcast Sponsor Confused by all the advice on starting a…
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How to Create a Marketing Plan | PoP 267
In this episode, Joe Sanok speaks about how to create a marketing plan. Podcast Sponsor Confused by all the advice on starting a private practice?…
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Systems to Grow a Practice: Marketing Plan, Flow, and Blogging | PoP 266
In this episode, Joe Sanok speaks about the systems necessary to grow a practice, which include a marketing plan, flow, and blogging. Podcast Sponsor Confused…
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How to Network to Get Clients, The Starting a Practice Series | PoP 264
In this episode, Joe Sanok speaks about how to network to get clients when starting a private practice. Podcast Sponsor Confused by all the advice…
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How To Name a Private Practice
Today, we are talking all about naming a practice. The name of your practice is one of the most important things that you can…
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How to Name a Practice | PoP 259
In this episode, Joe Sanok speaks about how to name your practice. Podcast Sponsor Confused by all the advice on starting a private practice? I’d…
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Monthly Round Up Of Posts: November 2017
The month of November was jam-packed with articles aimed at helping you start, grow, and scale your practice. Our top stories include how to…
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Why You Should File a LLC
In case you’ve been living under a rock (no judgement), or you are completely new to the world of business, a LLC stands for…
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7 Ideas to Market a Practice
So, you’ve decided to take the leap into starting a private practice. And, now, you’re faced with the often daunting task of marketing it….
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Marketing and Branding Your Group Practice | PoP 255
In this episode, Alison Pidgeon speaks about how to market and brand your group practice. Podcast Sponsor In This Podcast Summary In this podcast…
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Why Most Practices Can’t Level Up
Last week, I spoke all about how to understand the competition. Did you do the quick five minute exercise? Where We’re Headed In the…
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How To Set Up a Business Pinterest Account
So, today, I’m going to be walking you through how to set up a Business Pinterest Account. Benefits of Pinterest Driving traffic to your…
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Monthly Round Up Of Posts: October 2017
This month, we interview four private practice owners who are running multi-six figure practices. They reveal how they got to where they are today…
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How To Grow Your Private Practice With Email Marketing: Beginner’s Guide
Marketing within the medical community comes with a set of unique challenges. This is due to the fact that confidentiality and consideration for your…
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Is Blogging Worth The Time?
When people ask me how to blog, it’s often filled with fear, anxiety, and worry. What is a meta description and SEO? Most practice…
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Eric Connor is Making Six Figures Running Groups | PoP 248
In this episode, Joe Sanok speaks with Eric Connor about how he is making six figures running groups. Podcast Sponsor From verification of benefits to…
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Dr. Mark Mayfield On How Nametags Made a Multi-Six Figure Practice | PoP 247
In this episode, Joe Sanok speaks with Dr. Mark Mayfield on how nametags made a multi-six figure practice. Podcast Sponsor From verification of benefits to…
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How to Win Clients at Every Inquiry
People looking for counseling have been struggling. You know this. Have you stopped to think about all the barriers between a client’s decision to get…
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Monthly Round Up Of Posts: September 2017
This month’s round up of posts includes another great mix of blog posts around how to start, grow, and scale your private practice. Whether…
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Christopher Lochhead Wants You To Stop F-ing Up | PoP 244
In this episode, Joe Sanok speaks with Christopher Lochhead about how to stop f-ing up. Podcast Sponsor Brighter Vision is a turnkey website solution designed to…
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How To Overcome The Anxiety Associated With Blogging
It was much easier when I didn’t have to know that anyone read my blog. I told myself, “I just have to publish something,…
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John Clarke Has a Private Practice Workshop and Some Questions | PoP 242
In this episode, Joe Sanok speaks with John Clarke, in a reverse podcast, who has a Private Practice Workshop and some questions. Podcast Sponsor Brighter Vision…
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4 Reasons To Get Out And Talk
My name is Dr. Amy Parks. I am a mom of four, a Child & Adolescent Psychologist in Northern Virginia, and…I confess…a serious talker….
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Monthly Round Up Of Posts: August 2017
Below are the top stories, podcasts, and other blog posts from the month of August 2017. From how to create a marketing plan and…
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Get Doctor Referrals: Three Tips
Mental Health Counseling is one of the most important, yet possibly one of the most underutilized, resources in primary care patient treatment. As a…
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Why You Should Write an E-Book | PoP 240
In this episode, Joe Sanok speaks about why you should write an e-book. Podcast Sponsor Confused by all the advice on starting a private practice?…
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Top 5 Reasons To Create An Online Therapy Practice
As the creator of the Online Counseling Directory – a listing service for therapists who are practicing Tele-Mental Health – I frequently get asked…
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How To Get Your Practice Online
When it comes to taking your practice online, your plan should be determined by the desired outcomes you wish to achieve. Getting Started The…
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How To Create a Marketing Plan
Many private practice owners contact us about consulting because they need help with marketing. When I started out in private practice, I had no…
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Why Customer Service Is Important In Private Practice
Customer service, in the traditional sense, can be defined as assistance or advice given by a business to those people that buy their products…
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4 Misconceptions People Have When Going To a Therapist
The majority of people in our society have several misconceptions about therapy and the benefits that it can offer. These can potentially lead to…
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Monthly Round Up Of Posts: July 2017
Below are the top stories, podcasts, and other blog posts from the month of July 2017. From comprehensive guides on how to use social…
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A Guide On 3 Invaluable Social Media Tools (With Screenshots)
When it comes to social media management, a lot of us are in over heads. But, we don’t have to be. Below is a…
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PoP 232 | How To Use Pinterest With Daniel Fava
In this episode, Joe talks to Danial Fava about how to use Pinterest. Podcast Sponsor In This Podcast Summary Daniel’s website page views increased by…
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Building an Experimenting Mindset to Overcome Fear of Failure
Recently I was getting interviewed on a podcast and the host asked me, “Do you think people don’t start something because of the fear…
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PoP 231 | Sam Carvalho Knows Marketing
In this episode, Joe talks to Samantha Carvalho about marketing. Podcast Sponsor In This Podcast Summary Samantha Carvalho, Chief Marketing Officer at Practice of the…
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PoP 230 | 17.76 Ideas To Grow Independence In Private Practice
In this episode, Joe talks about ideas to grow independence in private practice. Podcast Sponsor In This Podcast Summary Happy 4th of July! Today we…
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Why Search Engine Optimization Is Crucial For Your Practice
When I was working towards my masters degree in marriage and family therapy, I never once thought about how I would need to optimize…
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Five Things I’ve Learned In My Fourth Month Of Private Practice
It’s odd, this is the first month when I have not been soooooo stressed out about private practice. It’s the first month when I…
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How to make a website
Ever wonder how to make a website? When I wanted to launch a website, I went on Facebook and asked “Does anyone know how to…
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PoP 218 | Why Jared Angaza Changed His Name
Today, Joe Sanok speaks with Jared Angaza about why he changed his name. Podcast Sponsor Brighter Vision is a turnkey website solution designed to help…
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PoP 217 Ideal Client 5 of 5 Environment and Vibe
Today, Joe Sanok speaks attracting your ideal clients, part 5 of 5, environment and vibe. In This Podcast NOTE: This podcast is for people…
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PoP 214 Ideal Client 2 of 5 Networking and Media
Today, Joe Sanok speaks attracting your ideal clients, part 2 of 5, networking and media. In This Podcast NOTE: This podcast is for people…
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PoP 211 | Chris Dayley on The Psychology of Marketing
Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing. Podcast Sponsor Let’s grow your private practice and build your ideal life!…
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PoP 210 | How to Rank Higher in Google with Jeff Guenther
Today, Joe Sanok speaks with Jeff Guenther on how to rank higher in Google. Podcast Sponsor The future of relationship assessment is here. Created by…
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PoP 202 | Aaron Walker on Attracting the Right Business Partners
Today, Joe Sanok speaks with Aaron Walker about attracting the right business partners. Podcast Sponsor We’ve created a conference where introverts can get energized…
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PoP 201 | Create More Content Chemistry With Andy Crestodina
Today, Joe Sanok speaks with Andy Crestodina on creating more content chemistry. Podcast Sponsor We’ve created a conference where introverts can get energized and overachieving…
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7 Reasons To Podcast In Private Practice
A few years ago a friend suggested I start a podcast. I remember thinking this was one of the strangest and funniest suggestions I…
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January 2017 Monthly Income Report
In January we launched the first ever magazine of its kind. One that is focused completely on counselors in private practice. We had great…
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7 Essentials: How to Set Your Session Rates
When I first started my private pay private practice, I set my rates in a very simple way. I looked at what a few…
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Saying No To “Do It Yourself”
“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”…
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Slow Down to Spark Innovation
As I was building my business on top of my full-time job, I found myself really stressed. I’d work 40+ hours then do my…
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