Introduction To Generating A Passive Income
Unit 1 Of The Passive Income Series We’re going to be talking about all things passive income: When should you use it in your…
Read MoreMarketing
How do you get the word out about the awesome practice you are running?
Monthly Round Up Of Posts: September 2018
In the month of September we had wonderful articles talking about everything from how to deal with no-show clients to how to get your office…
Read More
A Few Practical Tips That Helped Me Establish My Paper & Process Systems
I’ve been in private practice for almost two years now and there have been so many new things that I’ve had to learn along…
Read More
How To Stop Sounding Like Every Other Therapist
Dear Therapist Stop being boring when you market. Stop writing your profiles and web copy like you are writing your dissertation or worse yet…
Read More
20 Podcasts To Listen To Now
I’m going to share with you my favorite podcasts. Of course I love my own podcast, the Practice of the Practice podcast where we help people have innovative ideas to start, grow, and scale their private practices. This is for people that have a counseling private practice, massage therapy, chiropractors, attorneys – all sorts of people with a private practice….
Read More
3 Easy Ways to Generate Ideas for Content Marketing
Content marketing is a great way to bring ideal clients into your practice. However, if you’re not familiar with the process of creating content…
Read More
Should I Give My Private Practice a Generic Name?
Are you in the process of naming your private practice? Q&A was part of Next Level Practice, the most supportive community for therapists starting…
Read More
Lacy Boggs Knows A Lot About Content Creation | PoP 324
Have you heard about content marketing and does it send shivers down your spine? Do you have a blog but not sure how to…
Read More
Tara McMullin Creates Economic Powerhouses | PoP 323
Have you ever thought about your business having the potential to become an economic powerhouse? Are you wondering how to better connect with your…
Read More
Meighan O’Toole Helps Small Businesses Define, Establish, And Build Their Businesses Online | PoP 322
Do you need some help defining, establishing and building your business online? Are you stuck for ideas about what to share on social media…
Read More
Monthly Round Up Of Posts: August 2018
In the month of August we started an insightful Marketing Strategies series which looks at different types of marketing and how you can optimise…
Read More
Marketing Strategies: How to Optimise Your Website
This is unit 3 of this marketing series and we’re going to be covering what you need to do to optimise your website. Two…
Read More
Darrell Darnell Started A Podcast And Then Everything Changed | PoP 320
Are you wondering about whether or not a podcast will be good for your practice? Is it worth engaging listeners on this platform? Maybe…
Read More
Marketing Strategies: Types of Marketing in Private Practice
This is unit 2 of this marketing series and we are going to talk about different marketing strategies. Two Ways People Decide To Work…
Read More
Dr. Richard Shuster Was In A Car Accident And Everything Changed | PoP 319
Have you ever thought about intentionally doing something good and wanting to bring about change? What influence does social media have on the way…
Read More
Marketing Strategies: ‘At’ Versus ‘With’ Marketing
This is part 1 of the marketing series for private practices and we’re going to look at Marketing Strategies: ‘At’ versus ‘With’ Marketing. ‘At’…
Read More
Perry Rosenbloom Asks Joe Sanok Some Difficult Questions About Running A Private Practice I PoP 318
Are you stumped for ideas on how to get people through the doors of your private practice? Ever wondered how successful private practice owners…
Read More
Gordon Brewer Interviews Joe Sanok On Running A Business I PoP 317
Are you working in an agency and wondering whether you can start your own business by having your own private practice? Does the thought…
Read More
Monthly Round Up Of Posts: July 2018
In the month of July we had a look at whether or not you should use your own name in your counseling practice. We…
Read More
Marissa Lawton On Marketing Through Influencers I PoP 316
Are you struggling to market your private practice online? Wondering how you can market through influencers? Do you realize the value social media marketing…
Read More
How do You Network With ‘Cold’ Contacts?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Content Audit For Local SEO
Local SEO is a unique breed of “cat.” The ranking factors are just different than in regular SEO, because consumers are looking for a…
Read More
Joanne Kim On The Six Steps To Start A Private Practice I PoP 314
Are you stuck in a job that is draining you emotionally and physically but you are just lacking motivation or guidance on how to…
Read More
How to Market Your Private Practice Online
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
When To Leave A Full-Time Job With Patrick Schultz I PoP 313
Still working a full-time job and dreaming about the day you hand in your resignation? Is there a support system or network of people…
Read More
Five Business Development Ideas Within The Scaling Phase of Practice
During the scaling phase there’s a number of things that you need to do, but the first thing is five mindsets that you need…
Read More
Should You Use Your Own Name in Your Counseling Business Name?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Personal Versus Business Listing on Psychology Today
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Networking that is not Slimy with Theresa Leskowat I PoP 311
How do you plan on growing your business? Do you believe in the power of networking or do you think it comes across as…
Read More
Three Business Development Strategies Within the Growth Phase of Private Practice
In this video I’m going to show you the three ways that you can get through the growth phase of your private practice. The…
Read More
How do You Network?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Monthly Round Up Of Posts: June 2018
In the month of June we featured some great posts along with an exciting series on ‘How to Start a Million Dollar Practice with…
Read More
How to Get Your Name Out
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Six Essentials for Blogging
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Anisha Shah on Building Self Confidence When Starting a Practice I PoP 308
Have you just started your private practice and are not sure how to get your name our there? Do you struggle with self confidence?…
Read More
Tips to Improve Your Website (Part 2)
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Pros and Cons of Being Apart of Business Network International (BNI)
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Liz Witmer on Attracting Creative Clients I PoP 307
Are you starting or growing a private practice? Have you been wondering about what to name your practice? Do you know where you can…
Read More
How to Get Referrals in Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
How to Use G-Suite so it’s HIPAA compliant with Gordon Brewer I PoP 306
Are you looking for a better way to manage your email inbox? Do you find yourself spending a lot of time doing the same…
Read More
Tips to Improve Your Website (Part 1)
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
What Platforms Can You Use to Schedule Posts on Social Media?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
The Legal Side of Marketing
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
How Regularly Should You Post to Facebook / Your Blog?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Monthly Round Up Of Posts: May 2018
In the month of May, we witnessed the exciting start to the series ‘How I Grew My Practice to a Waitlist in Six Weeks’….
Read More
How to Use Internal Links
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
How to Repurpose Content
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Stacey Brown Randall Wants You to Grow Through Referrals | PoP 299
Do you struggle to build relationships with possible referrals? Are you unaware of the difference between prospecting, marketing, and referral processes? Do you know…
Read More
Gifts for Referrals
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
The Ins and Outs of an Email Tripwire
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Why Your Business Needs a Welcome Video & How to Nail Making It
We are sure that, by now, you have recognized a growing trend of making video content. If you thought it was just reserved for…
Read More
Adding Clients to Your Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
How to Build Your Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
How I Grew My Practice to a Waitlist in Six Weeks: Support Network
In my last post I discussed how niching down was vital to me growing my practice to a waitlist in six weeks. With my…
Read More
Sheri Fitts Says That Fortune Favors the Fast | PoP 296
Do you struggle marketing yourself? Are you able to connect with your ideal client? Do you find that you’re taking your business (or yourself)…
Read More
When to Leave
I sat on a chair opposite my wife, having run the numbers for the thousandth time. “I think I can leave if I have…
Read More
What Content Can You Use For Facebook Live?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Lifetime Value of a Customer, Ideal Clients, and Getting more Clients with Harvard Professor Sam Mallikarjunan PoP 295
Have you worked on optimising your customer conversion process of late? Are your blog posts directed at convincing your ideal client that they need…
Read More
How do You Create Videos For Facebook?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Marketing Through a Public Presentation
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
Read More
Can I Use That Picture?
The use of images within the online world has become almost unavoidable. With the rise of social media and blogging, it’s difficult to tell…
Read More
Using Yelp in Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
Read More
Marketing in Print Publications
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
Read More
What is the Correct Way to Share Content Online?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Marketing and Networking Play Therapy Services: 7 Top Tips
I remember when the economy was in a serious slump. One of my colleagues, who sees only adult clients, commented on how his phones…
Read More
Should You Have Professional Testimonials on Your Website?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Should You Have a Ghost Writer?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Monthly Round Up Of Posts: March 2018
The month of March included, primarily, the updated Website Roundtable Series of podcasts on Practice of the Practice, with experts John Clarke, Jaime Jay,…
Read More
Networking in Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
Read More
How Do You Get Client Reviews?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
How to Publish an E-Book on Amazon
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Mistakes Private Practice Owners Make When Marketing
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
Read More
Pia Silva Talks About Badass Branding | PoP 289
Are you sick of working with agencies where it’s a constant process of feedback and revision? Do you know how to create a new…
Read More
Should You Date Your Blog Posts?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Kate and Katie Talk about S&M | PoP 288
What is the first thing that comes to mind when you think of sales and marketing? Do you hate the idea of ‘selling’ yourself?…
Read More
How Facebook Pixels Work
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
The Future of Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 286
Ever wondered what websites will be like a year from now? Have you thought about what type of future technology would improve websites? In…
Read More
How to Get Clients Using Your Website | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 285
What’s the funnel that you use to get people to your website? And, once they’re on your website, how do you keep them there?…
Read More
Low-Hanging Fruit on Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 284
Have you ever wondered what low-hanging fruit you could improve on your website? Do you know what the essentials to every website are? Are…
Read More
What You Can Do While Waiting For Your Website to Go Live
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Monthly Round Up Of Posts: February 2018
In the month of love, our top stories were to do with selling play therapy services to parents in private practice, how to optimize…
Read More
Blog Images: 15 Tips To Nail It!
If you’re into blogging, you most likely consider it to be a content medium, right? Well, not exactly. Blogging is, in fact, a visual…
Read More
Build It And They Will Come
Finding the Way Forward As I look back at those early months of my practice, for this blog series, I find myself asking how…
Read More
The Difference Between Google / Yelp / Facebook Reviews
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
Read More
Rachael Norman’s App Helps with Out of Network Benefits Series 4 of 5 Five Fierce Females | PoP 281
Are you an out of network private practice? Do your clients struggle to submit claims and get their money back from their insurance companies?…
Read More
Why Your Business Will Fail in the Next 10 Years
Here’s the Bad News: According to numerous sources only 4-30% of businesses will be open in ten years. That means that ip to 96%…
Read More
How to Optimize Your Psychology Today Profile
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question…
Read More
Five Business and Marketing Videos
These five videos with Jay Abraham, Donald Miller, Dave Ramsey, Gary Keller, and Warren Buffet represent some of the best financial, business, and marketing…
Read More
Selling Play Therapy Services to Parents in Private Practice
If you are a therapist in private practice providing play therapy to child clients, you probably are quite familiar with how important it is…
Read More
Monthly Round Up Of Posts: January 2018
Practice of the Practice has started 2018 off with a bang! Bringing you articles providing guidance on how to take your practice to the…
Read More
Caleb Breakey Writes A Lot of Books and So Can You | PoP 276
Have you ever wanted to write and publish a book? Should you get a ghost writer or write it yourself? If you do opt…
Read More
Phil Singleton Moved to Asia and Came Back a Different Man | PoP 275
Have you ever wondered how to rank higher in Google? Or how to create content that you can use in various forms? Or whether…
Read More
What I Learned From Launching a Member Community
About three months ago I proposed a question to Sam, Emily, and Alison, the Practice of the Practice team. We were on a Zoom…
Read More
Intellectual Property and How to Not Get Sued with Bobby Klinck | PoP 274
Have you ever stayed up at night wondering if you could get sued for the images on your website? Should you trademark your practice? …
Read More
How to Set Up a Facebook Business Page in Under 5 Minutes
Today I’m going to be showing you how to create a facebook business page. Categorizing Your Business The first thing you need to do…
Read More
7 Ways to Significantly Improve Your Online Reputation
To develop a successful brand takes months and years of practice, hard work, failures, small successes, turnarounds, and so on. In short, a great…
Read More
Monthly Round Up Of Posts: December 2017
In the festive month of December, Practice of the Practice featured a comprehensive podcast series on how to start a practice that thrives. Gearing…
Read More
How to Get More Clients in Private Practice | PoP 268
In this episode, Joe Sanok speaks about how to get more clients in private practice. Podcast Sponsor Confused by all the advice on starting a…
Read More
How to Create a Marketing Plan | PoP 267
In this episode, Joe Sanok speaks about how to create a marketing plan. Podcast Sponsor Confused by all the advice on starting a private practice?…
Read More
Systems to Grow a Practice: Marketing Plan, Flow, and Blogging | PoP 266
In this episode, Joe Sanok speaks about the systems necessary to grow a practice, which include a marketing plan, flow, and blogging. Podcast Sponsor Confused…
Read More