Three Terms You Need to Know When Developing Your Marketing Plan
What’s marketing? It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist….
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Search Engine Optimization is making your website pop up higher in searches.
How to Attract Ideal Clients & Build Your Online Counseling Caseload
In this article, we share 3 marketing strategies for online couseling that will help you stop worrying and start doing what you love; helping others.
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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4 Reasons Why Local SEO Fails And Tips
Local SEO can be a delicate art to master. Some local businesses struggle to boost their visibility in their area despite adding location-based keywords.
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Getting To Grips With The Online World In Business
When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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Small Search: Getting Your Website Into Local Rankings
As a small business, it isn’t always easy to deal with complicated search algorithms. Learn about local search techniques which can apply to all businesses.
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Tommy Griffith did SEO at PayPal and AirBnB and now teaches entrepreneurs how to make e-courses | PoP 394
How do you turn your side-gig into your full-time gig? What are some of the basics of understanding SEO? And how do you launch…
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Here’s Why Content Is King
In general, people are really overwhelmed and busy. Think about who you actually listen to, who do you follow on a regular consistent basis?…
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Monthly Round Up Of Posts: February 2019
2019 is showing no sign of slowing down! February was jam-packed and we covered some great topics such as how to create recurring revenue…
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Content Marketing Essentials to Grow Small Businesses in 2019
In the information age, small businesses have the opportunity to compete with the companies, which are much bigger in size. Today, every organization has…
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3 Ways to Increase SEO and Rank Higher With Google
If you’ve been in the counseling business for a while, you probably have a website. Have you ever wondered whether your website is helping…
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Does Your Practice Need A Blog?
For some medical professionals, it’s the ultimate dream to start your own private practice. All through medical school you could be waiting for the…
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How to Improve Your Google Ranking
Are you wanting to improve your Google ranking? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private…
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How to Run an Online Counseling Practice
Are you wanting to get involved in online counseling? Q&A was part of Next Level Practice, the most supportive community for therapists starting a…
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3 Easy Ways to Generate Ideas for Content Marketing
Content marketing is a great way to bring ideal clients into your practice. However, if you’re not familiar with the process of creating content…
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Lacy Boggs Knows A Lot About Content Creation | PoP 324
Have you heard about content marketing and does it send shivers down your spine? Do you have a blog but not sure how to…
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Monthly Round Up Of Posts: August 2018
In the month of August we started an insightful Marketing Strategies series which looks at different types of marketing and how you can optimise…
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Monthly Round Up Of Posts: July 2018
In the month of July we had a look at whether or not you should use your own name in your counseling practice. We…
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Marissa Lawton On Marketing Through Influencers I PoP 316
Are you struggling to market your private practice online? Wondering how you can market through influencers? Do you realize the value social media marketing…
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Content Audit For Local SEO
Local SEO is a unique breed of “cat.” The ranking factors are just different than in regular SEO, because consumers are looking for a…
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Six Essentials for Blogging
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How to Use Internal Links
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How to Build Your Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Can I Use That Picture?
The use of images within the online world has become almost unavoidable. With the rise of social media and blogging, it’s difficult to tell…
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Low-Hanging Fruit on Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 284
Have you ever wondered what low-hanging fruit you could improve on your website? Do you know what the essentials to every website are? Are…
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Caleb Breakey Writes A Lot of Books and So Can You | PoP 276
Have you ever wanted to write and publish a book? Should you get a ghost writer or write it yourself? If you do opt…
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Phil Singleton Moved to Asia and Came Back a Different Man | PoP 275
Have you ever wondered how to rank higher in Google? Or how to create content that you can use in various forms? Or whether…
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How To Overcome The Anxiety Associated With Blogging
It was much easier when I didn’t have to know that anyone read my blog. I told myself, “I just have to publish something,…
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How To Create a Marketing Plan
Many private practice owners contact us about consulting because they need help with marketing. When I started out in private practice, I had no…
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Why Search Engine Optimization Is Crucial For Your Practice
When I was working towards my masters degree in marriage and family therapy, I never once thought about how I would need to optimize…
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Five Things I’ve Learned In My Fourth Month Of Private Practice
It’s odd, this is the first month when I have not been soooooo stressed out about private practice. It’s the first month when I…
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How to make a website
Ever wonder how to make a website? When I wanted to launch a website, I went on Facebook and asked “Does anyone know how to…
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PoP 211 | Chris Dayley on The Psychology of Marketing
Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing. Podcast Sponsor Let’s grow your private practice and build your ideal life!…
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PoP 210 | How to Rank Higher in Google with Jeff Guenther
Today, Joe Sanok speaks with Jeff Guenther on how to rank higher in Google. Podcast Sponsor The future of relationship assessment is here. Created by…
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PoP 172 | Tips From The Pros: Kelly Higdon, Miranda Palmer, Clay Cockrell, Allison Puryear, Jeff Guenther, Harrison Tyner, and Alison Pidgeon
Today we’re talking about tips from the pros with some of the leading therapists in America. Podcast Sponsor Great tool to help you become a…
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PoP 159 | SEO and How to Rank Higher in Google with Jeff Guenther, LPC
Today we’re talking about SEO and How to Rank Higher in Google with Jeff Guenther. Mentioned in this podcast: Focus on 3 to 6…
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What to do in Grad School to Launch a Private Practice
Want the Infographic? I’ll email it to you, just click the image. I’m Joe Sanok from Practice of the Practice, and I know when…
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WordPress Installation: Step-by-step
Recently I had a five day series all about how to set up a website and installing WordPress. The Website Roundtable concluded a number…
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Website Roundtable
Website Roundtable Bios Joseph R. Sanok Joe is a private practice consultant and the owner of Mental Wellness Counseling in Traverse City, MI. He…
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5 Ways to Rank Higher in Google
When you are starting your private practice or growing it, ranking high in Google is essential. There are five important aspects of ranking higher…
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5 Quick Tips: How to write a blog post quickly (with 2 videos!)
You know when you are on Facebook and you click on an article that seems somewhat interesting? What do you do? You click on…
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4 Common Therapist Website Mistakes (And How to Fix Them) [Guest Post]
Guest post by Daniel Wendler of MarketingForTherapists.org The good news is that it’s extremely easy to launch a website for your therapy clinic. The…
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Cost-Cutting Strategies That Helped Me Build My Private Practice
Tres Adames has been a reader and contributor here for a while. He’s one of the first people that reached out to me on…
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Podcast 70 Counseling Private Practice Websites | An interview with Perry Rosenbloom from Brighter Vision
Today’s Private Practice Podcast Sponsor: Practice Nation, Meet the Perry Rosenbloom from Brighter Vision He started Brighter Vision. Brighter Vision is the complete web…
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SEO Strategy for Private Practice
A friend of mine recently emailed me about SEO strategy for private practice. She asked: I come with a question, this time. I admittedly,…
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Podcast 56: How to rank higher in Google an interview with Andy Crestodina
Today’s Private Practice Podcast resource: Canva: A super cool way to make promo materials that will help with social media and growing your private…
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Keyword Tool: A step-by-step guide to Google Keyword Planner
What’s the difference between the words “keywords”, “How to find keywords”, and “keyword tool”? If you can learn this concept, you will get more organic…
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American Counseling Association 2014 Conference | Welcome Video
Welcome to the 2014 American Counseling Association Conference in beautiful Hawaii! Join the email list Join over 2,000 readers that are growing and expanding…
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When should I hire a website designer? #4 was really hard!
This morning I had an amazing meeting with Aaron Carpenter from Legendary Lion Web Design. For a long time, I’ve tried to learn…
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How to Rank Higher in Google an interview with marketing and website expert Sarah Barnes | Podcast 26
This is part 2, check out part 1 first Part 1 Summary In this podcast I talk with Sarah Barnes, SEO and website guru….
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How to Rank Higher in Google an interview with Sarah Barnes, marketing, SEO, social media, and website expert Part 1
Summary In this podcast I talk with Sarah Barnes, SEO and website guru. She is Director of Marketing and Communications at Campbell and Company…
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Practice of the Practice Podcast with Joe Sanok episode 023 | Caller Questions about SEO, Passive Income, and Raising Counseling Rates
www.PracticeofthePractice.com/episode23 Practice of the Practice Podcast with Joe Sanok episode 023 | Caller Questions about SEO, Passive Income, and Raising Counseling Rates by Joseph R….
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10 Things Counselors Need to Learn from Chipotle and a Scarecrow
Chipotle recently launched a hauntingly awesome video about a scarecrow that is part of the factory farm establishment and chooses to launch his…
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Is your website terrible? Improve Your Website Quiz | Self-evaluation
How is your website doing? Are you getting new clients from it? Here is an assessment I developed to give you a quick look….
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Practice of the Practice Podcast with Joe Sanok Session 012 | How to name a counseling private practice
by Joseph R. Sanok Practice of the Practice Podcast with Joe Sanok Session 012 | How to name a counseling private practice Summary Joseph…
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Time to grow your business?
Act now! Save yourself hours of frustration, learning, and tedious work. It took me so much time to figure out how to link…
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Redirect your website for better Search Engine Optimization
Recently in a podcast I discussed redirecting URLs to go to your website. Following the podcast I got this email: Hi Joe, Thanks for…
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I’m addicted to stats | turning the consultant brain off
I’m addicted to stats. I hated them in undergraduate and graduate school, but I really have fallen in love with them. Actually, it’s started…
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Why haven’t you launched a podcast? Step One | How Blackberry, Alicia Keys, and iPhones are changing everything
Did I just type “Blackberry”? With iPhones and Droids having the primary market shares, the once leader, Blackberry, has moved to the backseat and maybe…
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Practice of the Practice 003 | Launching a counseling private practice website Part 2
Summary Joseph R. Sanok: Counselor, Private Practice Owner, Marketing Expert, and Blogger The Practice of the Practice Podcast: Counseling | Private Practice | Blogging…
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Intro to Websites | Bluehost and WordPress step-by-step
On Practice of the Practice, I usually make totally unique and original content. But, I am not too proud to tell you about things…
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How to make money on a blog
It’s not easy to make money on a blog. On the front end, it is a ton of work. Sometimes it is difficult to…
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52-week Private Practice Creation
I often get people asking me about consulting and how to launch their private practice. Also, I often have discussions with counselors in private…
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Website Consultation
We counselors often miss immense opportunities because of our lack of business skills. Our websites often look crappy and we need help with design….
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The Bartender Counselor
I participate in a few online communities on Facebook and LinkedIn. Doing so has a number of benefits. You can see what…
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Selecting a counseling private practice name
How to name a counseling private practice What’s in a name? EVERYTHING! The name of your practice should be something that reflects who you…
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A Step-by-Step Guide to “Dinner and a Counseling Session”
If you are not familiar with the”Dinner and a Counseling Session” service that I offered starting in May, you can check out the site…
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How I almost lost 5,000 customers
I became more active on counseling private practice discussions on LinkedIn a few months ago. In Pat Flynn’s e-newsletter (Smart Passive Income) he had…
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How I Got On The Front Page of Google in 6 weeks
How did I get on the front page of Google for the terms “counseling” and “Traverse City”? I often get this question. People will…
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Socializing Toward Extinction | Integrating Your Social Media
My time almost became extinct. For the first three years of my private practice, I had only a Facebook page http://www.facebook.com/mentalwellnesscounseling I only had…
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Set Up a Business Facebook Page in 5 minutes
Many people want to get a Facebook page for their counseling private practice. For many clinicians, the whole process can be overwhelming. Recently, I…
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Use your website email with Gmail in 3 minutes
Ever wonder how to set up your email to look like mine, where I have my website instead og gmail? Up until 2 weeks…
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Website Directories | Free (or not so free)
Website Directories | Free (or not so free) By Nick Erber There are many SEO (search engine optimization) strategies out there, so many in…
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