Outsourcing is a Must: And Here is Why
Let’s face it. When you went to graduate school, you learned how to be a clinician. Which is fantastic, and probably why you thought…
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7 Quick & Long-Term Streams of Income – Part 3
I have created some helpful tips to create passive income for your practice. In this article, I will be going over steps 4 and…
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How to Be Social on Social Media: 4 Expert Tips
Before I began to develop a surefire social media strategy, I found myself posting anything and everything to “test the waters” of the #abyss…
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Chrissy Lawler Made $5k In Her First Month On Instagram Talking About Sleep | PoP 427
Do you have an amazing idea but just not sure how to put it into play? Are you running at a mile a minute…
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How to Attract Ideal Clients & Build Your Online Counseling Caseload
In this article, we share 3 marketing strategies for online couseling that will help you stop worrying and start doing what you love; helping others.
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Five Tips to Automate Your Private Practice
Spending more time doing administrative work for your practice than providing for your clients? It’s time to start automating your private practice.
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Getting To Grips With The Online World In Business
When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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Small Search: Getting Your Website Into Local Rankings
As a small business, it isn’t always easy to deal with complicated search algorithms. Learn about local search techniques which can apply to all businesses.
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Monthly Round Up Of Posts: May 2019
How is it possible that we are already halfway through the year?! Time sure does fly when you’re having fun. May was jam-packed with…
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Social Media VS Search Medium
I think there’s a paradigm shift going on here that many of us are starting to figure out. For every new social media platform…
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Which Social Media Sites Should You Use and How to Use Them
Do you find yourself scratching your head when trying to figure out which social media platforms to use in marketing your practice? Do you…
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Brendan Kane Got a Million Followers in One Month and Works with Katie Couric, Taylor Swift, and Fortune 500 Companies | PoP 372
How much do you know about marketing for your digital platform? Are you at all focused on growing your social media presence? Do you…
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When Social Media Goes South, Do These 3 Things
If you have a growing business it is likely that you will experience negative or challenging feedback on your social media platforms. The experience…
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Social Media: A Necessity in Today’s Online World
In today’s changing world, more and more dominated by millennials, social media for therapists is a necessity. Word of mouth is one, but a…
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How to Use Instagram to Promote your Blog Posts
Using content marketing to promote your practice is crucial in today’s digital world. You’ve studied hard and done a ton of training to become…
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A Quick Guide to Content Creation
Why Create Content? We have to ask ourselves why are we spending time creating something when there’s so much information out there? Well for…
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Here’s Why Content Is King
In general, people are really overwhelmed and busy. Think about who you actually listen to, who do you follow on a regular consistent basis?…
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Ace the Gram with Tash and Viv: How to Master Instagram | PoP 360
How active are you on Instagram? Are you posting the appropriate content for your audience base? Are you keen to find out how you…
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Content Marketing Essentials to Grow Small Businesses in 2019
In the information age, small businesses have the opportunity to compete with the companies, which are much bigger in size. Today, every organization has…
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Social Media: How to Choose the Best Platform for your Practice
Twitter, Facebook, Instagram…. oh my! There are so many options when it comes to choosing which social media platform will work best for you…
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7 Ways to Promote Your Practice on Social Media
Social media has become an excellent means of promoting the practice where the clients and parties can interact directly. It is a very effective…
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How to Use Facebook to Get Involved with Your Local Community
When you have a private practice, marketing and networking is key, whether in-person or through social media. Either way, you are looking to get…
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5 Ways to Market Your Online Counseling Practice
Once you establish your online counseling practice, your next step is to attract new clients through marketing. Fortunately, marketing your online practice is very…
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Instagram Stories And Highlights: How You Can Use Them To Showcase Your Practice
I love using Instagram stories to share information about my practice and my services. I want to share a small breakdown of how I…
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Monthly Round Up Of Posts: October 2018
In the month of October we had a diversity of articles talking about how to decorate your office with purpose to using a virtual…
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Why Linking Your Social Media Posts To Your Blog Is Important
We have all heard it before, the importance to blog! Blogging is a way to easily share your expertise and a way to help…
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Social Media Sprint: How To Optimize Twitter And Instagram | PoP 330
Does your ideal client spend a lot of time on Twitter and/or Instagram? Do you know how to use Twitter to effectively market your…
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Social Media Sprint: How To Optimize LinkedIn And Pinterest | PoP 329
Are you wanting to have more of a business presence on social media? Are you aware of the benefits LinkedIn could have to your…
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Social Media Sprint: How To Optimize Facebook | PoP 328
Do you have a Facebook business page but you’re not sure what to post? Are you posting content that is relevant to your ideal…
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How Therapists Can Do Social Media Right
By now, you’ve heard time and again that businesses need to be active on social media to attract new audiences and maintain engagement with…
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Monthly Round Up Of Posts: September 2018
In the month of September we had wonderful articles talking about everything from how to deal with no-show clients to how to get your office…
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3 Easy Ways to Generate Ideas for Content Marketing
Content marketing is a great way to bring ideal clients into your practice. However, if you’re not familiar with the process of creating content…
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Lacy Boggs Knows A Lot About Content Creation | PoP 324
Have you heard about content marketing and does it send shivers down your spine? Do you have a blog but not sure how to…
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Tara McMullin Creates Economic Powerhouses | PoP 323
Have you ever thought about your business having the potential to become an economic powerhouse? Are you wondering how to better connect with your…
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Meighan O’Toole Helps Small Businesses Define, Establish, And Build Their Businesses Online | PoP 322
Do you need some help defining, establishing and building your business online? Are you stuck for ideas about what to share on social media…
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Monthly Round Up Of Posts: August 2018
In the month of August we started an insightful Marketing Strategies series which looks at different types of marketing and how you can optimise…
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Marketing Strategies: How to Optimise Your Website
This is unit 3 of this marketing series and we’re going to be covering what you need to do to optimise your website. Two…
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Marketing Strategies: Types of Marketing in Private Practice
This is unit 2 of this marketing series and we are going to talk about different marketing strategies. Two Ways People Decide To Work…
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Dr. Richard Shuster Was In A Car Accident And Everything Changed | PoP 319
Have you ever thought about intentionally doing something good and wanting to bring about change? What influence does social media have on the way…
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Perry Rosenbloom Asks Joe Sanok Some Difficult Questions About Running A Private Practice I PoP 318
Are you stumped for ideas on how to get people through the doors of your private practice? Ever wondered how successful private practice owners…
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Monthly Round Up Of Posts: July 2018
In the month of July we had a look at whether or not you should use your own name in your counseling practice. We…
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Marissa Lawton On Marketing Through Influencers I PoP 316
Are you struggling to market your private practice online? Wondering how you can market through influencers? Do you realize the value social media marketing…
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Content Audit For Local SEO
Local SEO is a unique breed of “cat.” The ranking factors are just different than in regular SEO, because consumers are looking for a…
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Three Business Development Strategies Within the Growth Phase of Private Practice
In this video I’m going to show you the three ways that you can get through the growth phase of your private practice. The…
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Anisha Shah on Building Self Confidence When Starting a Practice I PoP 308
Have you just started your private practice and are not sure how to get your name our there? Do you struggle with self confidence?…
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What Platforms Can You Use to Schedule Posts on Social Media?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How Regularly Should You Post to Facebook / Your Blog?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How to Build Your Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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What Content Can You Use For Facebook Live?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How do You Create Videos For Facebook?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Can I Use That Picture?
The use of images within the online world has become almost unavoidable. With the rise of social media and blogging, it’s difficult to tell…
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How Facebook Pixels Work
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Blog Images: 15 Tips To Nail It!
If you’re into blogging, you most likely consider it to be a content medium, right? Well, not exactly. Blogging is, in fact, a visual…
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The Difference Between Google / Yelp / Facebook Reviews
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How to Set Up a Facebook Business Page in Under 5 Minutes
Today I’m going to be showing you how to create a facebook business page. Categorizing Your Business The first thing you need to do…
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How To Set Up a Business Pinterest Account
So, today, I’m going to be walking you through how to set up a Business Pinterest Account. Benefits of Pinterest Driving traffic to your…
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How To Create a Marketing Plan
Many private practice owners contact us about consulting because they need help with marketing. When I started out in private practice, I had no…
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Monthly Round Up Of Posts: July 2017
Below are the top stories, podcasts, and other blog posts from the month of July 2017. From comprehensive guides on how to use social…
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A Guide On 3 Invaluable Social Media Tools (With Screenshots)
When it comes to social media management, a lot of us are in over heads. But, we don’t have to be. Below is a…
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PoP 232 | How To Use Pinterest With Daniel Fava
In this episode, Joe talks to Danial Fava about how to use Pinterest. Podcast Sponsor In This Podcast Summary Daniel’s website page views increased by…
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Five Things I’ve Learned In My Fourth Month Of Private Practice
It’s odd, this is the first month when I have not been soooooo stressed out about private practice. It’s the first month when I…
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PoP 214 Ideal Client 2 of 5 Networking and Media
Today, Joe Sanok speaks attracting your ideal clients, part 2 of 5, networking and media. In This Podcast NOTE: This podcast is for people…
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PoP 211 | Chris Dayley on The Psychology of Marketing
Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing. Podcast Sponsor Let’s grow your private practice and build your ideal life!…
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PoP 194 | How to Use Video to Grow a Practice with Cupla Media
Today, Joe Sanok speaks with Cupla Media on how to use video to grow a practice. In This Podcast Examples of Cupla Media Videos Visit…
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PoP 192 | 17 Tips for 2017 to Plan, Start, and Grow a Private Practice
GET THE 17 TIPS FOR 2017 SLIDES HERE Podcast Sponsor Brighter Vision is a turnkey website solution designed to help health professionals attract more clients…
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Three Marketing Tips I Learned from Comic-Con International
Comic-Con International is a yearly convention that has taken place in San Diego since 1970 and has more than 130,000 attendees each year. This…
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PoP 154 | Marketing and Advertising Day 3: Which Social Media Should I Use?
Christina Awareness > Trust > Partner Go back to business avatar. Benefits of LinkedIn, FB, Pinterest, Instagram, Snapchat, Twitter. Why you are doing vlogging…
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PoP 145 | Online Counseling with Clay Cockrell
Today we’re talking all about online counseling and online counselling with Clay Cockrell. Podcast Sponsor Flow, an app and software company with hopes to elevate…
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Benefits of Social Media Marketing
Many people ask me about the benefits of social media marketing. As a small business owner, you always have to be evaluating your ROI…
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PoP 141 | Software as a Service with Flow App Founder James Hollister
Software as a Service is the theme of today’s podcast. James Hollister goes deep about start-up, launching a technology business for therapists, and how…
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What to do in Grad School to Launch a Private Practice
Want the Infographic? I’ll email it to you, just click the image. I’m Joe Sanok from Practice of the Practice, and I know when…
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Website Roundtable
Website Roundtable Bios Joseph R. Sanok Joe is a private practice consultant and the owner of Mental Wellness Counseling in Traverse City, MI. He…
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Social Media Strategy for Non-Profits (and everyone else)
Recently I gave a talk to a group I have been part of, the Mentoring Subcommittee for the Poverty Reduction Initiative. This video is…
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Conference Marketing: Did the Blue Sunglasses Work?
Why I did conference marketing I decided I wanted to do some marketing at the American Counseling Association Conference. But it’s easy to have…
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How to Get on the Radio | Practice of the Practice Podcast with Joe Sanok Session 29
How to Get On the Radio Getting on the radio, TV, or writing for the newspaper scares the crap out of most people. That…
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American Counseling Association 2014 Conference | Welcome Video
Welcome to the 2014 American Counseling Association Conference in beautiful Hawaii! Join the email list Join over 2,000 readers that are growing and expanding…
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When should I hire a website designer? #4 was really hard!
This morning I had an amazing meeting with Aaron Carpenter from Legendary Lion Web Design. For a long time, I’ve tried to learn…
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8.5
How to Make a Podcast | 7 Essential Questions to Ask Yourself
How to make a podcast Launching a podcast is a fun and exciting task. The benefits of creating a podcast around your specific niche…
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How to Start a Podcast | A walk-through
How to Start a Podcast | A walk-through So you’re launching a podcast! You’ve likely wondered how to start a podcast since you’ve…
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Auto post to Facebook | How To Effectively Use Facebook To Build Brand Awareness
From Joe: Anndrea Terry is one of the most powerful and innovative Facebook users I have seen. She may not have the numbers that…
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