Spencer Brooks Wants You to Talk to Your Ideal Client About Your Marketing | MP 49
Have you ever heard of the user journey? How can paying closer attention to the wording that your customers use about your marketing support…
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Leanne Hayes on What Makes a Good Website and Great Branding | MP 48
Why is brand consistency important for building trust between the company and its audience? Are there pillars of web design to make sure to…
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Suzanne Tulien on Why Branding is a Set of Perceptions | MP 47
What is the difference between your brand and your logo? Why is it important to develop your brand first before marketing? Are there ways…
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How to Choose Colors and Fonts to Match Your Branding | MP 46
How do you choose the right colors and fonts for your logo, website, and other branding pieces? Which emotions do certain colors elicit? What…
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How to Design for Your Target Audience | MP 45
Why is identifying your target audience crucial to the way you create your design elements? How can putting your personal preferences aside help you…
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8 Reasons It Might Be Time for a New Logo | MP 44
How long ago was your logo designed? Is it simple and easy to read? Does your logo represent your brand as of right now?…
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Here’s Why You NEED a Logo | MP 43
How can you grab the attention of your customers and create a good first impression? What is the foundation for your brand identity? How…
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Want a Great Website? Follow These 10 Tips | MP 42
Are you wanting to improve conversion rates through your website? What changes can you make on your website in order to maximize your client…
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6 Elements to Include in Your Brand Style Guide | MP 41
How can you ensure consistency in your branding even when you change designers? What systems can you put in place to ensure that whoever…
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14 Sources of Inspiration to Keep you Creatively Inspired | MP 40
Are you needing a hit of creative inspiration? Inundated with different websites and no idea where to start? What are some good staple websites…
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9 Ways to Improve Your Social Media Design | MP 39
Considering updating your social media platforms and need some professional advice on how to go about it? What are some top design tips that…
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LaToya Smith on Why You Should Tell More Stories | MP 38
Are you a business owner seeking ways in which to better connect with your audience? How can you create a meaningful relationship between your…
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11 Best Practices When it Comes to Design | MP 37
Are you considering changing up the designs of your branding? Do you run your own business and tackle the creative side of design? What…
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Digital Versus Print Design: 6 Things to Consider | MP 36
Are you wanting to expand your marketing but not sure about the design? Do you want to learn more about the ins and outs…
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9 Tips on How to Create Stand Out Podcast Art | MP 35
Are you looking to revamp your podcast art? Are you planning on starting your own podcast? Have you considered how to create eye-catching podcast…
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The Meaning of Color in Branding | MP 34
Are you curious about the world of color, and learning how to utilize it to help expand your business? As a marketer, what would…
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Jessica Tappana on Why Improving SEO Starts with Your Ideal Client | MP 33
Have you identified your ideal client? How can knowing your target audience help you to improve your SEO? What can you do to optimize…
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5 Tips on How to Improve Communication with Your Designer | MP 32
As a marketer, how can you communicate your ideas to your designer? As a designer, how can you communicate your needs to the marketer? …
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5 Effective Ways to Brand Your Small Business | MP 31
Why do small businesses often overlook branding and why is this a mistake? How can branding help your small business? What are the 5…
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Robert A. Belle on How Creativity Equals Your Identity | MP 30
What should you do to embrace both your creative side and your more structured side? How can you effectively monetize your creative ideas? Why…
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The Psychology Behind Branding | MP 29
Do you understand the significance of branding? What is the power of branding? How can you align your brand with the values of your…
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Ryan Cote on How Digital Marketing has Levelled the Playing Field for Small Businesses | MP 28
Should you have both print and digital marketing for your business? What are the best ways to find your online audience? How can you…
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Essential Tips for DIY Design | MP 27
Is your design budget a bit tight? Are you thinking of doing your own designs? What sites and tools will really help you with…
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The Importance of Typography | MP 26
What is typography and why is it important? What are some of the important terminologies in the world of typography? Which typography tips and…
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Blair Badenhop on Honoring Your Intuition | MP 25
When it comes to your branding, are you being authentically you? Is your messaging coming through clearly on your website and targeting the correct…
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5 Benefits of Outsourcing Design | MP 24
Have you been trying to do all of your design and marketing yourself? What if you spent all of that time growing your business…
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Carrie Sears on Why Branding Matters | MP 23
Are you in the process of creating a new brand? Do you have a brand that you’re not happy with? What actions can you…
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A Look at Branding Before and After COVID-19 | MP 22
Have you noticed a change in the marketing content you’re seeing at the moment? How can you use social media to help your business,…
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Courtland McPherson’s Branding Story About a Little Red Telescope | MP 21
What is unique about your product or service? How you do stand out from your competitors? How can you integrate your personal story into…
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The 5 Step Branding Timeline | MP 20
What is unique about your product or service? How you do stand out from your competitors? What is your brand personality? In this podcast…
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11 Design Trends You Need to Know About | MP 19
Do you want your marketing to be on-trend? What are the top design trends of 2020? Which trends can be used best in different…
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9 Common Logo Design Mistakes | MP 18
Why is a logo so important to your brand? Should you be drawing inspiration from current trends when it comes to your logo design?…
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Coloring Your Way to Better Branding | MP 17
How can the color of your branding affect your business? What kind of colors should you use for different aspects of your business? How…
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10 Web Design Mistakes to Avoid | MP 16
How does highlighting your CTA in a specific color across your website improve the user experience? Why is important that you don’t use too…
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Basic Terminology You Need to Know | MP 15
Do you know what the term branding encompasses? Why is it important to have a brand style guide? What is resolution and why is…
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Laura Elyse on Branding and How Less is More | MP 14
What is branding? What are things to expect when working with a designer? What are a few things to consider when you are looking…
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Kelly Davidson on the Challenges of Entrepreneurship and Focusing on Your ‘Why’ | MP 13
What are some challenges of entrepreneurship? What message does your brand convey? What are some questions you can ask yourself that will give you…
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Marike Braybrooke on Building an Authentic Brand | MP 12
What is your vision and mission? How are you going to communicate your core values to your potential clients? How do you manage expectations…
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Jade Rennie on Timeless Branding and Dealing with Criticism | MP 11
What does branding fully encompass? How can you make sure that your brand style is evident across all elements of your business? What can…
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FAQ 4/4: When Should You Rebrand? | MP 10
Does your brand feel outdated? Are you no longer attracting your ideal client? Is a complete rebrand necessary or can you just update a…
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FAQ 3/4: If You Own Two Businesses, Should Their Branding Be the Same? | MP 09
What do you think branding is? Do you have two businesses but are not sure whether you can use the same branding for both?…
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FAQ 2/4: Should You Include Your Branding on Social Media? | MP 08
How much of your branding should be put on your social media? Are you branding on social media correctly? What platforms should you be…
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FAQ 1/4: What Brand Colours & Imagery Should You Choose for Your Website? | MP 07
How do you choose your brand colours? What kind of pictures should you use on your website? What will resonate most with your audience?…
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A Full Brand Strategy for a Private Practice | Branding Series 5 of 5 | MP 06
What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from…
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What To Get To Brand A Practice | Branding Series 4 of 5 | MP 05
What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the…
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How To Use Social Media To Grow A Practice | Branding Series 3 of 5 | MP 04
How can you use social media for private practice? What social media channels should you use? What design elements would you recommend for social…
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Website and Your Customer’s Experience | Branding Series 2 of 5 | MP 03
What are some website best practices? How can you enhance your customer’s experience on your website? Are pop-ups a good idea? In this podcast…
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Logos and First Impressions | Branding Series 1 of 5 | MP 02
Why does having a good logo matter? What makes a bad logo? What are the best first impressions in branding? In this podcast episode,…
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Introduction To The Marketing in Practice Podcast | MP 01
Where do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private…
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