Christopher Lochhead On Living A Legendary Life | PoP 336

Christopher Lochhead On Living A Legendary Life

Are you living a legendary life? What sort of entrepreneur are you? Are you designing your own life?

In this podcast episode, Joe Sanok speaks with Christopher Lochhead about living a legendary life.

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Meet Christopher Lochhead

Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” At 18 he got thrown out of school, and with no other options he started a company. After 30 years in business he retired. Christopher can’t remember his wife’s phone number, but can recite much of The Big Lebowski. He’s a proud advisor to non-profit  1Life Fully Lived, a surf and ski bum who gives the occasional ass-kicking talk. He’s living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California.





Christopher Lochhead’s Story

He was born and raised in Canada. His family is originally from Scotland. Christopher became an entrepreneur by accident when he was 18 and got thrown out of school. He had no money, no experience, and no education, but was faced with either becoming an orderly in a hospital or starting his own business.

In This Podcast


In this episode Joe speaks with Christopher Locchead about living a legendary life and what makes you a legendary entrepreneur.

Falling In Love With The Problem

Legendary entrepreneurs are committed to solving the problem and making a big difference in the world around a problem.

  • Mercenary – You’re a gun for hire, if you’re in it for the money you’re in it for the wrong reason.
  • Missionary – They push through even though things get hard

Think about what your mission is and where your passions lie. What is the mission that is worthy of your talent?


The journey is your destination.

The reward in doing what you do daily, is the fact that you get to do it!

Having The Courage To Niche Down

It’s very important in business to know who you’re for and who you’re not for.

Begin by removing all of the things that aren’t you and carve yourself into being the person you want to be.

Launching A Book On Amazon

We didn’t want to have it write it then wait 9 months for it to come out.

Christopher and Heather decided to self publish Niche Down primarily due to time frames and speed. The first things they did was:

  • Hire an expert/coach
  • Implement all the points the expert advises
  • Engage audience in help co-create the book, asked for feedback and get the word out

Christopher’s Life

If it ain’t fun it, ain’t getting done! If you’re in a position to have a good time, have a good time.

Christopher used to travel extensively and had 60-70 hour weeks. His life has since then changed and he now cares about 2 things – making a difference and having fun.

He designed his life so that he could have a lot of down time, spend time in the garden, on the beach and spend time with their families.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.





Thanks For Listening!

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