Copywriting and Finding Your Zone of Genius with Hanna Hermanson | POP 763

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A photo of Hanna Hermanson is captured. Hanna Hermanson is the CEO of Done For You Copywriting. Hanna Hermanson is featured on Practice of the Practice, a therapist podcast.

Does your business feel stuck at the moment? Do you want to strengthen the copy on your marketing content to connect more deeply with clients? Can you think about copywriting as a conversation?

In this podcast episode, Joe Sanok speaks about copywriting that converts with Hanna Hermanson.

Podcast Sponsor: Therapy Notes

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Meet Hanna Hermanson

Hanna Hermanson is the CEO of Done For You Copywriting, a full-service marketing agency helping coaches return to their “zone of genius”. She and her dedicated team work intimately with coaches to provide ongoing marketing strategies and copy.
As a business consultant for a variety of private practice service industries, Hanna helps her clients leverage the right people, processes, and packages to successfully scale their businesses without working a ton of extra hours.
Hanna’s work has been featured in Forbes, Thrive Global, and the book Life Lessons in Success.

Visit Dream Life is Real Life and connect on Facebook, Instagram, Youtube, and LinkedIn.

FREEBIE: 3 Stand Out Social Media Posts that will get you client this week!

In This Podcast

  • Hanna’s permission slips and tips
  • Level up to maintain the progress
  • Think about copywriting as a conversation
  • Copywriting that converts
  • Repurpose your content
  • Hanna’s advice to private practitioners

Hanna’s permission slips and tips

  • Start with a clear why.

For any part of business, whether you are a group practice owner, entrepreneur, or consultant, you need to have a clear why.

If you don’t, you run the risk of losing out on clients and momentum, because you don’t know what you are working towards without having a destination in mind.

  • Share pieces of your journey.

In your marketing and social media, become a storyteller. Share what happens in your journey, and people will be drawn to your authenticity and identify with your cause if you create your business around fulfilling a need.

  • Take actionable steps.

That’s another permission slip that you all can take from me … starting to get into action is the best way to get your clarity. I [have] found that action brings clarity. (Hanna Hermanson)

Even if you know – even if you don’t know – take steps. Start the conversation and take messy action because that brings you more progress than waiting until you feel ready.

Level up to maintain the progress

In business, especially in entrepreneurship, what may have worked for you initially might not work for you later once your business has grown.

The things that I was doing before to get me to that point weren’t going to be the same things to get me to that next level. (Hanna Hermanson)

Create a Do, Delete, and Delegate list. What can you only do? Realign yourself.

Get a virtual assistant! They can take the weight of the admin work away from you so that you can focus on the next steps.

Think about copywriting as a conversation

Practice and explore writing like how you speak.

Permit yourself to bring your personality through in your writing, so that when people read your copy, they feel as if you are talking directly to them.

Break some of the rules like grammar and syntax because the environment that we’re in right now, the digital environment, is looking for engagement. (Hanna Hermanson)

People are far more likely to take action and interact with your social media and on your website when they feel a connection – especially an emotional one – and that is achieved by writing as you speak and being the storyteller of your business.

Show up online in a conversation to get clients to engage.

Knowing what action you want people to take, and then starting a conversation [around that] really is the beginning, the place to start. (Hanna Hermanson)

Copywriting that converts

Get into a great space within yourself. What lights you up, and brings you positive energy and excitement?

This looks different for everyone, and it may be daunting to stressed business owners, but you will write the best copy when it comes from a place of excitement, energy, and creativity.

Look in the rear-view mirror: when in the past did you feel inspired? What were you doing? How were you writing – and what were you writing about – when the words seemed to flow seamlessly?

Repurpose your content

Repurpose your content because it’s what your audience needs.

Not every one of your clients will see everything that you post, so reuse what you have a few times:

  • Take a blog post and break it down into Instagram posts
  • Repurpose your Instagram posts on LinkedIn
  • Or develop a podcast episode into a long-form article

Ask yourself, what are the three core things that you want your audience to know? Talk about these three things all of the time,

Among your three core things, rotate between:

  • Clarity
  • Credibility
  • Connection

At some point, [were your three core aspects] clear this week? You can repurpose blogs … and just make that clear post once a week. (Hanna Hermanson)

Do the same with credibility and connection. Post results or testimonials from past services, and encourage connection on your social media between clients and your business.

Hanna’s advice to private practitioners

Your unique gifts are best used in sessions and conversations with clients. If there are tasks that are withholding you from your zone of genius, then go back to the three Ds: Do, Delegate and Delete, and get back to your zone!

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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Podcast Transcription

[JOE SANOK] This is the Practice of the Practice Podcast with Joe Sanok, session number 763. I’m Joe Sanok your host and welcome to the Practice of the Practice podcast. I am so excited about today’s episode. When I think about what has helped me level up really quickly, that’s a question I get a lot and I think the flow that I have is I’ll fill up my plate with stuff and then I’ll take things off my plate and then I’ll with that free space and time and energy fill it back up. So the idea of just looking at what’s that big thing that’s going to multiply stuff, going to help it just grow and expand while also not taking on too much at once is just something that I live all the time. I’m really excited today we have Hannah Hermanson, who is the CEO of Done For You Copywriting, a full service marketing agency that helps coaches and counselors return to their zone of genius. She and her team work directly with counselors to provide ongoing marketing strategies and copywriting. Hannah, welcome to the Practice of the Practice podcast. Really excited to have you on the show today. [HANNA HERMANSON] Hello, thank you. Great to be here. I love that lead in. [JOE] Yes, I mean I think when I realized, I still remember the moment where I would go on my lunch hour when I was working at the community college. I remember this one day stepping outside and checking my voicemail for my counseling private practice. It was just the side gig at the time. I think I had like eight messages and I was like, “Oh my word. I don’t want to return these calls.” It’s like I did all this marketing, all this SEO, and finally the website’s exploding, people are finding me and then the moment where someone wants to make a decision to work with me, I’m dreading. I remember when I hired my first person to just answer, like they weren’t even answering the phone, hey were just returning voicemails, it was a game changer for me. I didn’t have to get sucked into it. So the idea of outsourcing and zone of genius, I’m just so excited to chat about that today. Hannah, why does focusing on your zone of genius, why is that important to you? [HANNA] I have a similar background actually. I used to work in academics as well as a college advisor, and — [JOE] Oh yes, we would’ve been in some meetings together. [HANNA] Yes. Even then I remember just having this sense that yes, we are all unique snowflakes and yet so many of our traditional routes try to put a square peg in a round hole. So when I was an academic advisor, these bright-eyed, brilliant young people would come to me with all their dreams and aspirations and I would love it and I would get so excited but then I would have to like slide across a list of 30 options and say, so which box do you fit in? Which major should you try to make something for yourself out of? That really didn’t resonate with me because I would hear them having these visions and these values that didn’t necessarily fall into biology or psychology. So that, even 10 years ago when I was doing that, I had this sense we really need to be more owning our uniqueness. Now fast forward 10 years of being in entrepreneurship and seeing this same sort of thing happening where you sign up to be a counselor, you sign up to be a physical trainer, you sign up to be a specialist, but then they start handing you all this paperwork about marketing and business and like you said, SEO and phone calls and sales and all this other stuff. What I’ve discovered is that the people that I’ve surrounded myself with that are the most successful are the ones who do the least, sort of like you said Joe. They live in their zone of genius. They know their gifts, they know what they signed up for and they know that other people can support them. So you can identify that math major who can help you with your accounting. Now that we’re grownups running our own business, we don’t have to do it all. Me personally realizing that and finally finding some ways to make it a reality is why I’m so passionate about talking about this with you. [JOE] When did you start to make that transition? Because when you’re in academia, the message you get is move up and eventually become the advising supervisor and then become the vice dean and then maybe someday you’ll be a vice president and make six figures. How did you break that mold? Because for me, and I don’t know what your family of origin story is, both my parents worked for the school system. They always said get good grades and someone will hire you. That was the narrative I heard. So there was no entrepreneurs in my family. Come to find out actually my grandparents were highly entrepreneurial, but it died with my father, so how did you break that mold and what was the breaking point to jump into your own world? [HANNA] Yes, those generational differences are so interesting to me and I, like you did the right things that my loving happened to be baby boomer parents taught me, which was, yes, get a good job, sit in your cubicle, be grateful for your 401k. You have a Toyota Corolla, you made it kiddo, okay. This is the American dream. Okay, great, I’m sitting there but then I started looking at the folks next to me and also because it was a public institution, you could Google everyone’s salary. Like you said, I was in meetings like, oh, they only make that. Oh man, yes, I’m going to have to be here for 30 years to ever make six figures. I also didn’t want to be stuck in a cubicle for 30 years, but I didn’t know any other way. So I would find other things to do with my time and I started going to yoga a lot more and I fell in love with one of these teachers so much that I started playing hookie from my day job and going to 10:00 AM yoga on Wednesdays. I’d put a meeting off campus dentist appointment but I was totally playing hookie and I started talking to folks in this yoga class because I was like, all right, they’re not all making up excuses. How are they here at 10:00 AM on a Wednesday? I started talking to folks and that’s when I learned that fancy hard to spell word of entrepreneurship. As things unfold, when you start to get lined up with your purpose, I started getting a lot of opportunities to network and even work inside of some startups based on the people I met in yoga class. That was my ticket out of the nine to five was to start collaborating with some of these startups that really launched my entrepreneurship and taught me what it took to eventually become an independent coach and start my own business thereafter. [JOE] Wow. I feel like I was at this TEDx talk when I worked at the college and this guy was talking about how he had left his full-time job. It was funny because the college had paid me to go to TEDx because they put it on and this guy, he said, “Bend your job until it breaks.” He basically said just keep pushing the envelope until they can’t take it anymore or you can’t take it anymore. That idea of, okay, I’m going to use some of my sick time or whatever to go do some mental health things. I mean some people would be like, “Oh, I don’t know about that.” But it’s like that time’s there, which I actually like that places are just doing paid time off rather than having to have that ethical back and forth, I mean because then people with kids that are sick, they have an advantage over people that don’t have kids, whatever. So how’d you decide on copywriting? Was that something you jumped right into or did it take you a while to find copywriting as your niche? [HANNA] I always had a taste for writing. I wanted to be a news reporter, write for the newspaper growing up. That was the goal. But when I started working with a startup, I quickly learned that, oh, they’re not just like, it happened to be a yoga startup. I quickly learned, oh, they have to do so much more than just yoga. As I was working with them in a startup, I naturally had to start taking on some sales and marketing roles and I had no idea what I was doing. I thought sales was like such a bad word. Marketing is a gross job for people in the business school. That’s so not me. But when I started to see how this, these small companies were doing marketing, I started to get into it because it came down to storytelling. Once I learned that, I started experimenting for my own coaching practice, like you, okay, I’m working for this company, I’m learning a lot, but I also was building my own business in the closet, was I was learning from them. So I started just sharing some things. I was a certified coach at that time and I started getting responses. It was messy, I was naïve, I was willing to just take messy action and fall on my face in a Facebook group a couple of times but as I started getting my feet under me and I started to feel this rhythm of ways that I could get engagement, ways that I could motivate people to take action just by what I was sharing online, it started to peak the interest of my coaching peers. So I started sharing with them like, okay, well here’s some of the stories I shared. Here’s a framework for a sales post that really worked well for me. They started coming back to me and saying, “Hey, this is working.” So again, it was this clunky yet natural transition for me to start coaching coaches how to do their marketing. I did that for about five years but again, I came across this like square peg, round hole phenomenon where again I was like, oh, you guys are coaches and you’re just not, it’s not clicking for you like it clicked for me. It’s not their zone of genius. So in 2020 I made a pivot and I started offering to clients. I said, “Hey, what if I did your marketing for you? What if we took down these modules and you just got back into coaching and I took over the marketing on your behalf?” Things have really accelerated since then because it turns out a lot of coaches feel that they are square peg, ground hole when it comes to doing their own marketing. [JOE] So I want to go back to when you first threw things out there and it got messy. We’ll come back to how I got nice. I think a lot of high achievers, entrepreneurs, people that, especially are highly educated, they want to do it right the first time and they get paralyzed by perfection. Tell us a little bit more about that messiness and really throwing it out there to see if people actually wanting to work with you before you had a full game plan, full onboarding system. Tell us about that messiness a little bit. [HANNA] Yes, I totally resonate with that. I honestly look back on myself, Joe and I was like, man, you are courageous. Like because I really had the mission, I had this fire in me of I want so many people to know about this organization and these tools that I’m learning. So I think a big piece is having that cliché but true big why? At least having some belief in what you’re doing is essential because if you just go out there and you’re like, I don’t know what I’m doing and like maybe I’m, and you don’t actually have clarity on your why, then I can understand why you would be in paralysis. I want to just mention that you’ve all heard it before, but your why will motivate you to take more action than you you might even think it’s possible right now so first and foremost, powerful why. Now I currently do social media copywriting and email copywriting websites. Six years ago I didn’t even have a Facebook. When I was a college advisor, I was just over the whole Facebook thing but then when this business thing entered, I thought, okay, this could be a place for me to start experimenting, not use it to post pictures from happy hour, but maybe I could be more strategic about how I use this platform. It’s free at my fingertips, I know how to use it, okay. So I go back and I start a new account, but I’m very selective of who I connect with. I start a little Facebook group of people who have been supporters, people I’ve networked with, people in my coaching certification. This is such a big piece that if you’re a note taker, write this down is starting with your 100-person list. So I literally started with a hundred people in this Facebook group who I thought they might resonate with some of these things that I’m up to. We all know a hundred people. Take this with you for the rest of the day, let cognitive dissonance do its job and start to think about who are the 100 people that you know because at the end of the day, your network really is going to be important for all of this to take form. But here I am, I got a hundred people in this Facebook group, people I used to work with, people that came to my yoga classes, some of my cousins, just whoever I thought might take an interest in what I was up to. Then I started sharing pieces of the journey. I didn’t go out pretending that I had it all figured out. I think that is another permission slip that you all can take from me is that just starting to get into action is the best way to get your clarity. So I found that action brings clarity. I didn’t know if I was going to have one on ones or a group program, but I started sharing some of the tools that I had learned. I started asking questions in the Facebook group. I started sharing some of the results and how my life transformed when I started meditating for example or using positive affirmations. I was just in a conversation with these 100 people and we can all start doing that. This is where that messy action is a beautiful thing because you’re not out there trying to be like super put together or say, now you must convert in my funnel. When you’re just starting out, the goal is to start a conversation and that’s what I was able to do with those 100 people that eventually started sending me referrals or saying, “Hey, have you heard about this podcast? They might be a great person for you to connect with.” The momentum and that ripple effect really started expanding [THERAPY NOTES] Is managing your practice, stressing you out? Try Therapy Notes. It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why Therapy Notes is the highest rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9 out of five stars. You’ll notice the difference from the first day you sign up for the trial. They offer live phone support seven days a week so when you have questions, you can quickly reach out to someone who can help and you will never be wasting your time looking for answers. If you’re coming from another EHR, they make the transition really easy. Therapy Notes will import your client’s demographic data free of charge during your trial so you can get going right away. Use the promo code [JOE] to get the first three months, totally free to try it out, no strings attached. Remember, telehealth is included with every subscription free. Make 2022 the best year yet with Therapy Notes. Again, use promo code [JOE] to get three months totally free. [JOE SANOK] How did you decide when it was time to level up and not that you left that Facebook group behind, but some of those things you do when you’re first have a startup are going to be way different than when you have a business that’s just kicking it? When did you start maybe shedding where you put time into things and then what did you replace that time with? [HANNA] When I started getting momentum and I was booking calls, sales calls and clients and quickly realized that the things that I was doing before to get me to that point weren’t going to be the same things to get me to that next level. There needs to be that shift. One of my mentors at the time told me to make a do, delete and delegate list, so those three Ds of like, what can I only do? What can I stop doing? What don’t I need to do anymore? Then what can I delegate? That exercise is something that I do on the regular through, because we’re always, like you said at the beginning, Joe, it’s like this cycle of things on your plate, things off your plate, new plate, old plate, whatever. That exercise really highlighted for me that I just needed a virtual assistant at that time and actually recommend that be the first hire for most people. Most folks that have a private practice, you need some of that admin, just like you said, Joe, like scheduling, responding to calls, booking podcast interviews. A lot of that admin stuff was just that low hanging fruit for me to get off of my plate. That was the first move for me. [JOE] Yes, I think the idea of having someone take just those really basic things off your plate, like when I started outsourcing my email, oh my gosh, that was just a game changer where I can jump in. I’m still not great at it, but I know that those high-level emails, I’m going to get a text from my assistant to jump in and respond to rather than let it sit there for weeks or something like that. I want to talk a little bit about the actual art of copywriting because some people may not yet see the value in outsourcing to a copywriter or maybe they feel like their practice is going pretty well or maybe they want to do it in-house. What are just a handful other things that can help someone really grow in their copywriting skills, whether or not they work with your team? [HANNA] The first thing I sort of mentioned this before is to think about copywriting as conversational. I actually to call it copy chatting. I want to take away so much of the anxiety when people hear copywriting sales funnels. I thought those were big scary gross words too, but when you start to think about it as conversation, you have a little bit more permission to have fun with it. One of the things that I always tell people who are in their head or wondering or asking me questions about copywriting is to simply start writing like you speak. So you can even do this in a voice memo, starting to just give yourself permission to really let your personality come into your writing and break some of the rules like grammar and syntax because the environment that we’re in right now, the digital environment is looking for engagement. The algorithm wants people to like your post, your website wants people to take action and human psychology tells us that people need to have some sort of connection. We don’t often just like being told what to do or feeling forced into something, but conversation and copywriting helps move the relationship forward. So first and foremost, permission to break the rules of grammar and start to share and show up imperfectly like you speak. Now that’s just to get like the creative juices flowing and maybe move you into some action here. The second piece is, in hindsight, I didn’t know this at the beginning, but now I want to give this advice is to have a strategy, have a structure. There’s nothing worse for content creators or when you’re supposed to go market your business, just show up at like a blinking cursor and be like, what do I say today? So having some sort of structure and I have some templates that people can grab, but showing up with purpose and intention really does help you become more effective. Showing up with a conversation with the intention to get folks to engage and then the strategy piece is what do you want them to engage on? For some of you that’s go book your consultation call, for some of you that’s joined my email list, but knowing what action you want people to take and then starting a conversation really is the beginning, the place to start. [JOE] When people are wanting to get started with maybe sketching out some blog posts or some copy for their website what can they do to just get the juices flowing? Are there exercises you recommend? [HANNA] Yes, like literal exercises, Joe. This is where my woo-woo comes in because anything, any creative endeavor, even your practice requires you to have good energy. So I like to think about setting up your vibes. Manufacturing good vibes is a great place to get the creative juices flowing. For each of this, each of us, this is so different. So one of the writers on my team, she goes into a coffee shop every morning and people watches because she gets like so much energy. Like I’m an introvert, so the last place I want to be in the morning is a busy coffee shop but for her, that gets her creative juices flowing. I can give you some more examples, but I think the real question for listeners to ask themselves is what are those things that boost your vibration, that get you into that excited state? If you’re a business owner, I know this can feel really daunting because you got so many other things to do. Now Hannah’s telling me go to a coffee shop or like have a dance party. But I’m telling you all that the energetics is like the real key to copy that converts or good ideas or copywriting from a place of integrity. So don’t forget to play the energetic game. Do exercises that make you feel creative. We all have something different and the best way to identify that for yourself is to look in the rear-view mirror. So one of the times that you have felt inspired? When did blog posts just flow out of you? If you don’t know, then this is your homework to start looking forward and start to document, even video yourself when you’re excited because you can go back and re-watch that and manufacture high vibes. But really finding that for yourself is a key element to the rest of this work. [JOE] I think that whether it’s copywriting or podcasting or any content creation when people realize that the thing they’re scared of doing, they already do and have the skill set to do all the time. I mean, if someone was in a counseling session and their kid was dealing with anxiety, you would, these therapists would list off 10 different techniques that that kid can do if the family wanted that. And then they sit down in front of a blank screen and say, I have to write a blog post about helping kids with anxiety and they freeze. I’m like, you do this all day every day, you are an expert. So I love that idea of even just pulling out your camera and saying, okay, I’m going to just talk for a bit and see what comes out around, whatever the post is and then go back and watch it and say, oh, okay, I covered three techniques on childhood anxiety. Then when that shifts, I think it’s just such a cool thing to see when it shifts where people realize, oh my gosh, I totally have these skills already. I see that all the time with podcasters where they’re so worried about podcasting and then they realize, wait, I’m just interviewing people like an intake, except that it’s a different subject matter. I can have conversations with people so it’s cool to see that shift. [HANNA] Yes, you were so succinct with that. That’s perfect. This is exactly what I mean about looking in the rear view mirror, like what do you already do? What have you already written? What’s already recorded that you can repurpose because you’ve got it? [JOE] Talk about repurposing. I think some people feel like they have to just keep creating, creating, creating. I remember, I think it was on Smart Passive Income a number of years ago where someone had a formula of that you should be marketing your content five times more than you’re creating it and I was like, what? But they were talking about repurposing blogs on a LinkedIn blog and then finding other places that you can put it or having things transcribed into a blog. Talk a little bit about the idea of repurposing. [HANNA] Yes, it’s what your audience needs. Spoiler alert, not every person sees every single thing that you post. We have less than three-second attention spans as we’re scrolling now. The human used to need an average of seven touch points before they would make a sale back in the day of like door to door salesmen or telemarketers. Companies would look for seven touchpoints. Y’all, now it’s more like 37 touchpoints because there’s so much noise that we have ad fatigue. We’re not tracking everything you say. So again, there’s some permission and some maybe exhale for you to know, okay, people aren’t scrutinizing every single thing that you post. What they’re really, what’s really happening in their minds is mere exposure. They’re seeing your face, they’re seeing your name, oh, Joe’s talking about Fridays again. Oh, Joe’s got another podcast. They’re generally collecting information about what you do. They are not sitting around digesting and picking apart every single thing or is he changing his offer? Think of your audience like a fourth-grade classroom. They are not taking a long time to read through the intricacies. They probably would rather be at recess, but they’re there, they’re learning, they’re seeing things on their screen or slide across their desk many times a day. So if you can understand that psychology and that consumers need to be reminded dozens of times and that they’re not thinking that hard about you, then it’s so beneficial for them to keep seeing the same basic things over and over. Now, I’m not saying just post the same thing every single day, but what I am encouraging you to think about is three core things that you want your audience to know and talk about those three things all the time. Some people might call these like pillars or content buckets or things like that but for you just identify those three things that you want people to know about you and set up a cadence to rotate through those three things. For most folks, what I have found that it’s not necessarily like topics that they need to talk about, like value or content buckets people might teach you. If you’re a health coach, then you should talk about diet, exercise, and mindset. You should talk about those three things over and over. But I don’t even think your fourth-grade classroom of viewers really is ready for that depth when you’re just marketing and when you’re starting to create general content. What they actually need are the three Cs, clarity, credibility, and connection. So if you can think, okay, I want to rotate through clarity, credibility, and connection, then the ideas, the topics, whether you talk about nutrition or mindset shouldn’t matter as much. But this framework of rotating through clarity, connection, and credibility is something that I unpack in our freebie, but also can give you a framework for did you show up with clarity this week? At some point did you say I help coaches do their marketing? At some point wasn’t clear this week. You can repurpose blogs or you can repurpose other things and just make that clear post once a week. Then connection, this is where you can ask people to engage on something you’ve already written. “Hey, not sure if you all saw, but I was featured in Brains Magazine last month. Would love to hear your thoughts on the interview.” That’s another way to use something that you’ve already written, but purely look for connection for some conversation around it. Then the last piece, credibility. This is where you can repurpose testimonials that you’ve already gotten or results or things that happen inside of your program that might be just on your website or it might be in your safe screenshots. I really find that if you plug content you’ve already created or you want to create and then share it under those three buckets of clarity, connection, and credibility, however many times you want, you start to educate your audience and essentially build the know, like and trust factor. People don’t know, like and trust you if you’re changing all of the time. If it’s like, and today I have this new post about mindset and today I have a new post about energy, and today I have a new post about this thing, it’s harder for your audience to really understand why they need to take action. Does that make sense? [JOE] Oh, it’s so awesome. Oh my gosh, I feel like I have so many interests and I needed to hear that reminder of reign it in Joe [HANNA] Have permission to repeat yourself and help your audience, just have more clarity in their own minds. [JOE] Well, even this, this last two weeks, so we have this thing called Audience Building Academy where we’re walking people through leveling up beyond their private practice. For the last two weeks we’ve been doing a sprint that I joined the group in and it was to post daily on social media something new, like pick one social media and just sprint for two weeks. So I’ve been doing an Instagram reel every single day with like the captions on just on one micro teaching and it’s been so helpful for me to say, okay, I want to focus on private practice, things that people need in private practice, what’s that one-minute teaching that I can do right now? It’s been just for my own sense of just growing how I talk and having those micro one-minute videos. It’s been really helpful for me to even just clarify what I’m trying to say in a shorter period of time. [HANNA] That’s what I’m saying with this like, action brings clarity. I love that assignment. I think folks should run with that to just start to get some clarity and hone what are those things that they want to repeat. [JOE] Well, Hannah, the last question I always ask is if every private practitioner in the world were listening right now, what would you want them to know? [HANNA] I would want them to know that they signed up to be a practitioner and their unique gifts are best used in sessions in transformational conversations with clients. If there are things that are keeping you from that zone of genius, go back to that 3d assignment and think about what can you do? What is your true zone of genius? What’s that do list for you? Number two, what don’t you need to be doing? Like Joe is talking about cleaning off that plate regularly. Then third, what might you be able to delegate? Because when each of us live in our zone of genius and you are running your practice and your accountant is running your finances and your copywriter is running your marketing, we all can go further faster. So definitely permission to live in that zone of genius and always be asking yourself, what don’t I need to be doing and who could help me with this and what can I delegate? [JOE] So awesome. Hannah, if people want to connect with you, if they want some help with copywriting, what’s the best place to send them? [HANNA] I mentioned we have some free templates, so I’d love to offer that free gift to you all. If you go over to dreamlifeisreallife.com/freebie, you can grab three standout social media posts that help you book sales calls. Then you can also browse the rest of the website over there at dreamlifeisreallife.com and find me on Instagram and our podcasts and all the other fun places. But dreamlifeisreallife.com is your best place to start. [JOE] Oh, that’s so awesome. Well, thank you so much for being on the Practice of the Practice podcast today. Well, I’m going to take Hannah’s advice right now and walk-through clarity, credibility, and connection. We here at Practice of the Practice help people start, grow, scale and exit their private practices, but even more to have private practices that they absolutely love. That just reflects who they are at their core. We’ve helped over a thousand private practices start and grow. We’ve been doing this for a while. We’re about to have our 10-year anniversary, our 10 year birthday, and we’d love to connect with you on Instagram. That’s where I hang out the most over at Practice of the Practice. We have lots of great content there as I mentioned in the show. If you want to work with us, we have a ton of different ways that we can support you. Just head on over to practiceofthepractice.com/apply and you can apply to work with us and we will walk through just to make sure it’s a good use of your time and your money. Hopefully Hannah feels proud of me for what I just did. I hadn’t thought through that way of thinking about how I talk about what we do and just a little reminder that’s what we do. Today’s show, we couldn’t do the show without our amazing sponsors and Therapy Notes has been a sponsor for so many years and it is the best electronic health records out there. Don’t be cluttered with a bunch of papers or be in an electronic health records that won’t automatically bill or doesn’t have the built-in teletherapy. You want to have the all-inclusive platform that is number one. So many amazing clinicians use it and the billers that we talk to and that we work with love Therapy Notes because it’s transparent on the biller side and on the clinician side so everyone can see what’s going on. If you head an over to therapynotes.com, just use promo code [JOE] at checkout and you’ll get those extra free months totally free. Thanks so much for letting us into your ears and into your brain. Have an amazing day. We’ll talk to you soon. Special thanks to the band Silence is Sexy for that intro music and this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. It is given with the understanding that neither the host, the producers, the publishers or guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.