Corey Poirier on The Speaking Program | PoP 435

Corey Poirier on The Speaking Program | PoP 435

What is a good story made up of? How do you level up through speaking and how much can you charge? Are you looking to brush up on your public speaking skills?

In this podcast episode, Joe Sanok speaks with Corey Poirier about public speaking, how to use it build an audience and he shares some tips that you can start using today!

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Meet Corey Poirier

Corey Poirier

Corey Poirier is a multiple-time TEDx, and sought-after Keynote, Speaker. He has spoken on MoMonday’s and PMx stages, has shared the bill with everyone from John C. Maxwell to Deepak Chopra to Stephen MR Covey to General Hillier and has presented to hundreds of thousands of attendees since he began his speaking journey.

Host of the top-rated ‘Conversations with PASSION’ Radio Show, For The Love Of Speaking Show, and the founder of The Speaking Program, he has been featured in multiple television specials, and he has been featured in/on CBS, CTV, NBC, ABC, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show.

Visit Corey’s website and connect with him on Facebook, Twitter, LinkedIn, Instagram and YouTube.

In This Podcast


  • Advice for speakers
  • What a good story is made up of
  • Memorizing a talk
  • How to level up through speaking
  • What to charge

Advice for speakers

People are scared of the unknown, more than they are scared of the rejection.

Corey points out that people are scared of the unknown and suggests the following for someone who is just starting out:

  • Know your talk inside and out – practice, practice, practice
  • Make sure it is a topic that you are passionate about
  • Figure out what could go wrong and then prepare what you’re going to do if it does
  • Go to a Toastmasters as a guest, watch people conquer their fear

For someone who has a bit of experience:

  • Make sure you’re really good at the craft of storytelling
  • Be sure to start with the 2nd strongest story you are going to tell
  • Finish with your strongest point
  • Share only a maximum of 3 major points in the middle if your talk is 45mins or less

What a good story is made up of

Make sure that your story has a strong hero and a strong villain. It can be a person but more likely it will be a situation. Once again make sure that you work around 3 points don’t try to litter it with too many points that people will forget.

Memorizing a talk

It’s easier to remember a true story that happened to you than it is to remember different points you want to share.

  • Work with sound bites – have triggers

How to level up through speaking

Evaluation form

Get people to complete these forms so that you can get feedback. You can specifically craft this so that one of the most important questions will help with driving more speaking engagements. An example of this would be: do you know of others (businesses, associations, etc) that would benefit from any of the material I presented today or a similar talk?

In this way, you will be able to gather testimonials and add people to your newsletter.

What to charge

$3000 is the high end of the first 2-3 years.

If you are brand new you are going to have to do some no fee talks, but the company/association bringing you in should see enough value in you that they pay for your travel and accommodation (unless it’s a charity).

Corey suggests that you have at least 20-30 talks under your belt before you start charging.

Download a copy of Corey’s book ‘The Book of Public Speaking’ for free here!

Watch Corey’s TedX Talks below:

Books by Corey Poirier


Other books mentioned in this episode


Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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