How can Google My Business help your practice expand exponentially? What free resources are available to you through Google My Business that you can utilize for your practice’s benefit? Which parts of Google My Business should you focus on for the best results?
In this podcast episode, Whitney Owens speaks with Craig Alsup on how to optimize your Google My Business Profile.
Craig is a Group Practice co-owner, therapy practice growth coach, and local therapy practice marketing specialist. He helps practice owners grow their practices through Google My Business optimization, search engine optimization, Google ads, and growth coaching.
Craig has seen his practice grow month over month over the last several years and wanted to share that knowledge with other practice owners. During coaching, Craig focuses on growth mindset, motivation, accountability, and helping with tips and tricks around the marketing space.
In This Podcast
- Claim your listing
- Add posts
- Optimize and publish your Google My Business website
Claim your Google listing
It is a free listing; you claim it in a matter of minutes. Once you have signed up you’ll receive a postcard with a verification code. It helps you to get listed in Google Maps, which is important for putting your business well ahead of your competitors by making it easier for your potential clients to find you.
Ensure your information is accurate, comprehensive, and up to date. Make sure your business name, contact details, and address are exactly correct and update this information any time it changes.
What I usually suggest is that we don’t ask our clients to give us a Google review, that’s considered unethical so we don’t do that but if a client does happen to find you and give you a review, that’s not your fault. You do not have to ignore it and pretend it’s not there. (Craig Alsup)
Google rewards you for replying to your reviews within 24 hours. You can request that colleagues who know your work give you a review, and of course, reply to those too. Even if you miss the 24-hour window period, you should still reply to the reviews because it will still assist you.
You can send your Google My Business share link to your friends or colleagues for them to leave an encouraging review about your practice for your future potential clients to see. Even if these reviews are not read by clients, these reviews still contain keywords that will help to boost your practice on Google searches.
Bring over posts to your Google My Business listing from your other social media sites, as this will help to boost your business. Add blog posts, features, any information about your niche, add a video of yourself talking about the practice, whenever you hire a new staff person, and so forth.
You can see customer insights in your Google My Business listing, and it will show you which pages they go to often and what information they generally seek.
If you have a special upcoming event, you can add these events and other functions you have or do to your Google My Business listing.
Add photographs of both inside and outside your building, your signage, your coffee bar, and your amenities. Google will pick this up and further add this information to your Google My Business listing page. Make sure to visually locate your practice in photographs because Google can geo-locate your business in relation to the buildings around you.
Optimize and publish your Google My Business website
There is a ‘website’ tab on the left at the bottom of your Google My Business listing. When you open that up, Google My Business will create a free website for you to use. You can fully customize it, add a description, and list out all of your primary services as well as links to your primary websites.
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Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.