Create your own Software as a Service with Geordie Wardman | PoP 483

Create your own Software as a Service with Geordie Wardman | PoP 483

Are you looking for ways to increase productivity? Which of your repetitive tasks can be automated to save you time and money? Do you have an idea for an app that could help you reach more people and potentially get more clients?

In this podcast episode, Joe Sanok speaks to Geordie Wardman about creating your own software as a service.

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Meet Geordie Wardman

Geordie Wardman has been an entrepreneur since 2006. He used to jump out of airplanes to put out forest fires in the Western US, Canada and Alaska. He fought fires for 8 years, until he made it to the top of the firefighting world, and realized he couldn’t make it any higher.

He started 5 companies, exited from 3. He is still running two; onestopdevshop a software and design agency and wavereview, an online review engine.

Visit Geordie’s websites: Onestopdevshop and Wavereview.

Connect on Twitter, LinkedIn, and Facebook.

In This Podcast


  • Software as a service (SAS)
  • Automating skill sets through a software service
  • Where to start when thinking about creating your own software
  • Successful marketing of a SAS

Software as a service (SAS)

Software as a service is basically any kind of software subscription service that you might pay for. It’s a much smaller commitment, you can have free trials and pay as you go so it’s not as scary for the customer. There are no contracts, you can quit any time, so it’s a really attractive model for customers to get acquainted with the software and for the software company to have a recurring revenue stream.

Automating skill sets through a software service

What are you doing on a spreadsheet, for example, that could be automated for your business? Spreadsheets are fine but they’re temporary and messy. Geordie has been tracking his time personally to see what he is actually working on. He’s going to turn this into software as a service and he can do it very easily. Something like that would cost around $5000 which he would easily be able to earn back just by being able to look at his hours in a few months. He doesn’t even need to sell this to other people to make his ROI back quickly just by making himself more efficient. You can do internal portals like a real estate company client of Geordie’s who are building an internal app for their agents to upload photos more easily. This is not software as a service but it’s a way that you can use the software in your company to make it more efficient and save company time.

Where to start when thinking about creating your own software

There’s ideas out there all the time and people have built great apps that are very, very niche specific. And you know, it’s a great business model because it’s recurring and it adds to the user base.

  • Breakdown the time and cost of tasks by looking at who touches the task and for how long. You can then work out how much that task is costing you every year and see if you can automate it for significantly less.
  • Get a consultant to come in to connect everything very easily. It will save you time, freeing you up to do more valuable things.
  • What are the core benefits of the SAS?
  • What problems are you trying to solve?
  • Are the same problems coming up over and over again with your clients?

Building a SAS could help other users to come in at a lower price. It’s a great way for practitioners to be introduced to new users who they wouldn’t have reached before. More people being drawn in potentially means more clients.

  • Build a proof of concept – it’s surprisingly affordable for someone to build a minimal viable product. It doesn’t need to be polished. Put this out to your clients to determine whether or not you should spend more money on it.
  • Don’t get carried away by features – if it’s not really solving your core problem then cut it.

Successful marketing of a SAS

  1. You need to be consistent – pick a channel and really focus on that channel. E.g. Geordie has picked content strategy and posts blogs weekly using specific keywords which he finds using tools like Ahrefs. As long as you’re consistent, you start building your audience.
  2. Send emails – Respect people, it’s not spam. You’re just asking a question so rejection is no longer an issue. Geordie sends 20 emails out a day, he could do more but then he wouldn’t be able to keep up with the leads. It can be very effective.
  3. Tracking – Metrics is key in marketing. There are multiple tools that can help you track your leads and traffic e.g. Google Analytics and

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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