How can high-velocity marketing help you transform the efficiency of your marketing strategies? What is the connection between bringing your message and putting out content to attracting clients? When should you start working with paid advertising?
Podcast Sponsor: Brighter Vision
How would you like to fall into cash this month? Every year, my friends over at Brighter Vision kick off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.
For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main theme – helping you grow your practice and make more money.
Plus, in celebration of the 5th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners. From now until the end of the month, they’re offering new websites for only $49/month for your whole first year plus no setup fees – that’s a savings of over $200!
For more information and to take advantage of this great offer, head on over to brightervision.com/joe.
Meet Dallin Cottle
Dallin Cottle is the founder of ROAR Media, a digital marketing agency specializing in high-velocity marketing. Dallin ditched his safe corporate marketing job and started his entrepreneurial journey in a little condo using expo markers on a window as his whiteboard. Since then he has grown ROAR Media from one plucky guy with a baby in one arm and his cell phone in the other, to a multifaceted, high-velocity Digital Marketing Agency attracting
clients such as the US Air Force.
ROAR offers the standard agency services that help businesses grow, but what sets them apart is ROAR Academy where Dallin teaches entrepreneurs everything they need to know to grow their business through digital marketing. His passion for working with entrepreneurs that are just starting out and helping them grow makes him unique within the digital marketing space.
Dallin is never satisfied with the status quo and pushes himself and others to their limits to create positive transformation for his family, businesses, country, and his faith. His goal is to help business leaders grow their brands using digital marketing and build a better future for all through entrepreneurial pursuits
Claim your FREE hands-on Marketing Audit (valued at $997) by using the code: SAMDESIGN
In This Podcast
- What is high-velocity marketing?
- Bring your message
- When should you start running ads?
What is high-velocity marketing?
When I talk about high-velocity marketing, I talk about getting seriously uncomfortable. If you are afraid to do Facebook Live, you gotta do Facebook Live because it’s the next thing. With high-velocity marketing, it really removes all the barriers where you only get to do the most essential things. (Dallin Cottle)
Marketing tools usually are at their best when you use them with velocity. Many people stop using a marketing tool 75% of the way before trying something new.
Move fast enough so that you can make use of all the techniques and adapt your marketing to keep pace with the advancement of technology and the digital landscape.
Bring your message
What’s important in the health and wellness space specifically is … your message has to be on point. You really have to know who you are talking to, because if not, you will [not] get attention. (Dallin Cottle)
In the health and wellness industry, you need to be sure to:
1 – Bring your message to your social media table: if your message is not loud and clear, you will get lost in the noise and hustle of Instagram and Facebook.
2 – Put out a lot of great content. Put out so much content that people cannot help but see it. You will not scare people away.
3 – As you share your content, watch to not call out the person whose pain point you are talking to. Share from your personal perspective and your story instead of making your content based solely on their issue.
You’re creating those call-to-actions and you’re also creating a space where you’re not calling them out but you’re giving them [your] valuable information. (Dallin Cottle)
Call your clients and customers to relate to you.
When should you start running ads?
Only start running ads when:
1 – You have an offer with your business that is established, and you have proven it organically.
2 – You have a lot of great content. Platforms such as Facebook and Instagram do not want people to leave the platform, so they will reward you for keeping people active on their sites.
3 – You are already generating results, leads, and some income from it.
When you have all these aspects, then you are ready to start taking up paid advertising. Being ready and having basic systems like these setups will help you to make the most of investing in your paid advertising.
Useful links mentioned in this episode:
- Practice of the Practice Network
- Practice of the Practice – Branding
- Brighter Vision – Receive the first year of websites at $49 a month
Check out these additional resources:
- Vikrant Shaurya on How Writing a Book Establishes Your Authority | MP 75
- Email Sam at email@example.com
- Design Services With Sam
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Thanks For Listening!
Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!