Dallin Cottle on the Importance of High-Velocity Marketing | MP 76

A photo of Dallin Cottle is captured. Dallin Cottle is the founder of ROAR Media, a digital marketing agency specializing in high-velocity marketing. Dallin Cottle is featured on the Practice of the Practice, a therapist podcast.

How can high-velocity marketing help you transform the efficiency of your marketing strategies? What is the connection between bringing your message and putting out content to attracting clients? When should you start working with paid advertising?

In this podcast episode, Sam Carvalho speaks with Dallin Cottle on the Importance of High-Velocity Marketing.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on The Practice of the Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

How would you like to fall into cash this month? Every year, my friends over at Brighter Vision kick off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.

For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main theme – helping you grow your practice and make more money.

Plus, in celebration of the 5th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners. From now until the end of the month, they’re offering new websites for only $49/month for your whole first year plus no setup fees – that’s a savings of over $200!

For more information and to take advantage of this great offer, head on over to brightervision.com/joe.

Meet Dallin Cottle

A photo of Dallin Cottle is captured on the Marketing A Practice Podcast. He is the founder of ROAR Media, a digital marketing agency specializing in high-velocity marketing. Dallin speaks with Sam Carvalho about the importance of high velocity marketing.Dallin Cottle is the founder of ROAR Media, a digital marketing agency specializing in high-velocity marketing. Dallin ditched his safe corporate marketing job and started his entrepreneurial journey in a little condo using expo markers on a window as his whiteboard. Since then he has grown ROAR Media from one plucky guy with a baby in one arm and his cell phone in the other, to a multifaceted, high-velocity Digital Marketing Agency attracting
clients such as the US Air Force.

ROAR offers the standard agency services that help businesses grow, but what sets them apart is ROAR Academy where Dallin teaches entrepreneurs everything they need to know to grow their business through digital marketing. His passion for working with entrepreneurs that are just starting out and helping them grow makes him unique within the digital marketing space.

Dallin is never satisfied with the status quo and pushes himself and others to their limits to create positive transformation for his family, businesses, country, and his faith. His goal is to help business leaders grow their brands using digital marketing and build a better future for all through entrepreneurial pursuits

Visit his website. Connect on LinkedIn, Facebook, and Instagram.

Claim your FREE hands-on Marketing Audit (valued at $997) by using the code: SAMDESIGN

In This Podcast

  • What is high-velocity marketing?
  • Bring your message
  • When should you start running ads?

What is high-velocity marketing?

When I talk about high-velocity marketing, I talk about getting seriously uncomfortable. If you are afraid to do Facebook Live, you gotta do Facebook Live because it’s the next thing. With high-velocity marketing, it really removes all the barriers where you only get to do the most essential things. (Dallin Cottle)

Marketing tools usually are at their best when you use them with velocity. Many people stop using a marketing tool 75% of the way before trying something new.

Move fast enough so that you can make use of all the techniques and adapt your marketing to keep pace with the advancement of technology and the digital landscape.

Bring your message

What’s important in the health and wellness space specifically is … your message has to be on point. You really have to know who you are talking to, because if not, you will [not] get attention. (Dallin Cottle)

In the health and wellness industry, you need to be sure to:

1 – Bring your message to your social media table: if your message is not loud and clear, you will get lost in the noise and hustle of Instagram and Facebook.

2 – Put out a lot of great content. Put out so much content that people cannot help but see it. You will not scare people away.

3 – As you share your content, watch to not call out the person whose pain point you are talking to. Share from your personal perspective and your story instead of making your content based solely on their issue.

You’re creating those call-to-actions and you’re also creating a space where you’re not calling them out but you’re giving them [your] valuable information. (Dallin Cottle)

Call your clients and customers to relate to you.

When should you start running ads?

Only start running ads when:

1 – You have an offer with your business that is established, and you have proven it organically.

2 – You have a lot of great content. Platforms such as Facebook and Instagram do not want people to leave the platform, so they will reward you for keeping people active on their sites.

3 – You are already generating results, leads, and some income from it.

When you have all these aspects, then you are ready to start taking up paid advertising. Being ready and having basic systems like these setups will help you to make the most of investing in your paid advertising.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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Podcast Transcription

[SAM CRVALHO] Welcome to the Marketing a Practice podcast with me, Sam Carvalho where you’ll discover everything you need to know about marketing and branding your business. To find out more about how I can help you brand new business visit www.practiceofthepractice.com/branding. And if you’d like to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design.
[SAM] Dallin Cottle is the founder of ROAR Media, a digital marketing agency, specializing in high velocity marketing. Dallin ditched his corporate marketing job and started his entrepreneurial journey in a little condo using expo markers on a window as his whiteboard. Since then he has grown ROAR Media from one plucky guy with a baby in one arm and his cell phone and the other to a multifaceted high velocity digital marketing agency attracting clients such as the US Air Force. ROAR offers the standard agency services that help businesses grow, but what sets them apart is ROAR Academy where Dallin teaches entrepreneurs everything they need to know to grow their business through digital marketing.

His passion for working with entrepreneurs that are just starting out and helping them grow makes him unique within the digital marketing space. Dallin is never satisfied with the status quo and pushes himself and others to their limits, to create positive transformation for family, businesses, country, and his faith. His goal is to help business grow the brands using digital marketing and build a better future for all through entrepreneurial pursuits. Hi Dallin. Thanks so much for joining us today.
[DALLIN] Sam, thanks for having me. I’m super stoked to be here and to be chatting with you.
[SAM] Awesome. So we always kind of start out our episodes by asking our guests to tell us a little bit more about their background story and how they got to where they are now.
[DALLIN] Yes, absolutely. So my story starts, we’ll start 10 years ago. I’ve just been in sales and marketing for about the last 10 years and I went and got a political science degree and everybody who studies political science decides to start a marketing agency. Yes, naturally. So I got a political science degree and I was just trying to please everybody else around me and go to school and do everything that everybody says to do. I took my first job at a digital advertising company just because it was the next kind of step for me and I was maybe thinking I was going to law school. Well, things change really fast when I walked in there. I just found that like, this is my place. This is where I belong. This is what I was meant to do. And I don’t really remember sleeping much over the next 90 days. I literally just dove right in and learned everything I could. I walked in there, didn’t even know what a Facebook ad was, and within three months I was a senior strategist and working on some pretty awesome accounts.

That’s where I really started my digital advertising career. From there, it was a really fast year that I was there and we’ll just slightly under a year and I decided, well I should probably just do this on my own. So I went home and that’s where I got the expo marker and started drawing on our condo window, holding my three-year-old daughter in my one arm and a cell phone in the other arm and literally just using an Ikea desk or a table and started to make phone calls and try to figure this whole thing out. From there my passion and my love for people and we just started to get results and it was just one thing after another and pretty soon we started to scale the business and bring on more team members and broaden the services.
[DALLIN] It’s been an awesome ride, but I always just kind of go back to that first kind of couple of months of sitting there in the condo thinking, wow, how am I ever going to make this work? And that’s where my passion and that’s where everything comes from, is how do I help the person that was there because I didn’t have a mentor. I didn’t really have a place to go. I was literally Googling do I need an LLC? Do I need a business? How do I start a business? That’s where it all began.
[SAM] That’s awesome. It’s funny how we so often end up in careers that are the complete opposite to what we studied.
[DALLIN] Yep, exactly.
[SAM] Cool. So something that was obviously mentioned in your bio and something that you kind of go by is a concept called high-velocity marketing. So for the audience, can you explain kind of what that is and speak more into that?
[DALLIN] Yes, absolutely. Well, what happens right now, especially in the digital advertising space, when we’re talking about Facebook ads or Google ads or Instagram, LinkedIn, TikTok, I mean, no matter what it is, it’s changing constantly. One day, it’s the algorithms doing this and you are gathering followers on Instagram and the next day it’s like gone or the next day like me, if you go to my Instagram, my Instagram I have like 50 people on there now because my account got shut down at 25,000 followers. It’s like, those things happen though. It happens to entrepreneurs everywhere and that’s, what’s so frustrating. We think that, well, we have to follow this very strict pattern of information. Well, what happens is, is that the gurus, if you will, they’ll share something on social media, but they’ve been testing that stuff for the last six months.

So by the time we adapt it, we’re already behind the curve and then if we’re really slow to act, then we’re another year out. Well they’ve already moved on and the algorithm changed forever ago. So when I talk about high velocity marketing, I talk about getting seriously uncomfortable. If you’re afraid to do the Facebook Live, you got to do the Facebook Live. Because it’s the next thing. With high velocity marketing, it really removes all the barriers where you only get to do the most essential things. You don’t have the ability when you’re moving fast enough to say what, I am going to do that chat bot this week. Oh, and then here’s another shiny marketing thing that I should try that someone said to do. Oh, and then this. It’s like, most all of those things would have worked if you would have put the amount of velocity into them. It’s that we go 75% of the way and then we back off and we say, oh, look, there’s something else that’s shinier and better. When if we were moving fast enough, we could grab all of those ideas, all of these new techniques or changes and really adapt and create magic in our marketing.
[SAM] It’s so true that you’ve kind of zoned in on that aspect of marketing, because I think as you mentioned in today’s digital landscape it’s so, so important to act as quickly as possible. Otherwise, as you kind of mentioned your marketing, isn’t going to be as efficient as it could have been.
[DALLIN] Absolutely. Well, I was just going to say then the timeless things. So like Brandy, one of your most recent episodes that I was watching she mentioned on your website, like your story is constantly changing. You’re evolving as a company and the same goes with obviously your message on your Facebook profile or your Facebook pages or Instagram or whatever you are. Those stories that you’re telling and the content that you’re sharing is always changing and you’re adapting. So that high velocity creates that movement that people see that you are moving and it starts to get you more attention. And that attention is what brings people in and with that right story and message, then that’s how it all kind of starts to come about and turns into valuable clients and people and relationships.
[SAM] So that’s actually what I wanted to kind of hone in on next, is the message side of things. So you mentioned to me before we got started that you’ve actually worked previously with people within the health and wellness space. So can you kind of speak into working out your message specifically within that space?
[DALLIN] Yes, absolutely. I’ll just use like Facebook and Instagram as the platform for this space. I mean, there’s plenty of other platforms and I’m not saying that you have to just do Facebook or Instagram, but specifically on Facebook and Instagram, there’s some really interesting things, especially for the health and wellness space. Number one is that what we do a lot for our clients is we’re preparing them to run paid advertising. So these platforms, when you start to see the momentum like three years ago or four years ago, you could really start to build your following on Instagram with ease because you would follow a couple people, they would follow you and it’s like it would just start to grow your Instagram following whereas today, there’s a lot bigger barrier to entry because there’s more people.

It’s a bigger platform. So when that happens and when they change the algorithm to really cater to the paid advertising space, well now it’s a pay to play platform. So what’s important is in the health and wellness space specifically is number one, your message has to be on point. You really have to know who you’re talking to because if not, you will get no attention. So many people shy away from obviously that is getting to lead to quality content. The next thing is, when I talk about high velocity marketing, it’s putting out so much content that people can’t help us see it, especially for any type of health coach or any type of private practice. It’s all about getting that attention. So many people are so afraid that they’re going to scare everybody away through too much content or too much out there into the world.

And it’s just not the case. What we should really be worrying about is not being seen at all. That’s more of the problem. And the third thing is that as you’re sharing your content, the things that to really watch out for, especially in this space is you don’t want to call out the person that is struggling by saying things like, basically they call it personal attributes. So when you start to run ads, Facebook’s going to really look at that content very, very closely and if you use words like are you frustrated with your current weight, do you want to, and you’re really, really calling out some of those attributes of that person, and yes, they might be struggling with all of those things. Rather, you’re going to want to say something like this and where you’re going to say, like a couple of years ago I was struggling with X, Y, and Z and one of the things that really helped me was this solution. I want to share with you today, a few things that can really take you from here to here. Before I do that, feel free to click on the link here in this post and check out my site where I actually talk a lot more about this. You can join my community. All right. So here are the three things that I want to share with you today. So you’re creating those call to actions and you’re also creating a space where you’re not calling them out, but you’re giving them this valuable information.
[SAM] That’s actually really interesting because something we often speak to within kind of the private practice marketing world is speaking to people’s pain points. So I like the way you kind of rephrase that so that, as you say, you’re not necessarily calling out that person, but you’re joining them in and kind of calling them to relate to you rather.
[DALLIN] Yes. And one of the things too, so in my past experience, I’ve worked with some private practices that did addiction recovery, and also like eating disorders kind of retreat style, and also some like therapy and stuff like that as well. And one of the things is like, again, it can be a really sensitive topic. It’s not like comment below if you’re depressed today. It’s like, well, that’s just not going to be the case. It’s a totally different scenario. So instead you tell the story. You know, “John was struggling with X, Y, and Z and one of the things that John really wanted was he wanted to feel like this.” So you’re appealing to the audience, but you’re talking about, you’re basically getting that opportunity to share your brag story of how you helped John, but in a really meaningful way for Jeff. So Jeff hears John’s story like, “Wow, that’s exactly what I’m going through. This is what I need.” I think that’s so powerful to have that social proof. And you can tell that story yourself, and you can also get John to share his story if he’s willing to do that.
[SAM] How would you like to fall into cash this month? Every year, my friends over at Brighter Vision kick off the fall season with a month long digital conference event they call all Fall Into Cash. For the entire month of September, they’ll be teaming up with the top brands, consultants and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways, all centered around one main theme, helping you grow your practice and make more money. Plus in celebration of the fifth anniversary of Fall Into Cash, they’re also offering a very special discount exclusively for Practice of the Practice listeners. From now until the end of the month, they’re offering new websites for only $49 a month for your whole first year plus no setup fees. That’s a savings of over $200. For more information and to take advantage of this great offer head on over to brightervision.com/joe. That’s brightervision.com/joe.
[SAM] So I know that a lot of people in my audience, particularly digital advertising and kind of paid digital advertising can often feel quite overwhelming and they’re not sure where to start or how to even get into it. So in your opinion when is it okay to kind of try digital advertising DIY and when do you think it’s time to hire a marketing agency to help?
[DALLIN] That’s such a great, great question. I’m so glad that you asked that because I think this is one of the most important and just misunderstood topics. This is why I really decided to start ROAR Media in the first place. It was, I worked at again, I loved my introduction to digital advertising and paid ads. The place I worked was absolutely amazing. I learned so much, but one of the things that’s consistent across the digital advertising space is that whether it’s an agency or a freelancer or wherever you find this person that’s going to spend your hard earned dollars on ads, the one thing that’s consistent is that typically, that’s what they sell. So if you come through the door and they want to run paid ads, like typically they’ll sell you paid ads, even if you’re not quite ready.

They do what they say. They’ll try to qualify and make sure that you’re a good fit, in quotes, air quotes there, but it’s like, at the end of the day, they’re there to sell you into their services and they’re there to put you into a box of what that looks like. So what I thought was wrong with that is I saw a lot of small business owners, literally I’ve audited thousands of small business accounts that are running ads or looking to run ads and on lots and lots of these audits and have looked at millions of dollars in spend. So when I started looking at these trends and seeing where everything was from these big, big companies that were spending hundreds of thousands a month or millions to the small person, I was like, wow, what’s the difference here?

The big thing that I noticed was that there is a time and a place to run ads, and it’s not until number one, you have an offer that’s clearly established and you’ve proven it organically. There’s nothing magic about putting more money behind something that’s not working. Like if it hasn’t worked organically and you haven’t got traction, meaning you’ve talked to 10 people about it and five of them buy, you have some proof that, wow, this is something that’s actually working. I struck a chord with this. Then you can go in and you can say, wow, I want to turn on and run some money behind this offer or this thing that, the service that I’m promoting now and the way you’re actually talking about it. So if you don’t have that offer in place, everything kind of falls apart.

The second thing is you have to have content. The whole platform is geared around rewarding people who are getting the most attention. Facebook does not want you to leave the platform. So if you’re doing a great job at keeping people on their platforms, then they’ll reward you by showing your organic content, just your posts and your paid content more frequently at a lower cost. So that’s the next thing. The third thing is you are already, like I said, you’re already having results from these things. You’re generating leads, you’re generating revenue from it. At that point, that’s when you’re ready to run ads. It’s at the point where it’s actually working and you’ve proven it. And that’s where I was so frustrated because we were told, “Hey, we got to bring people in.” The company was like quotas, quotas, quotas, quotas, and most agencies are going to follow that model.

So what we do a little bit differently here at ROAR Media is we say, “Oh wow, I’m sorry. You’re actually not quite ready yet.’ We have audit systems and things that we go through and say, okay, “But we can work on some of these things. Let’s dial in your content a little bit. Let’s work on your organic lead generation. Let’s send a hundred messages this week and let’s prove this concept. Then at that point, you’ll be ready for ads. So join ROAR Academy and then we’ll keep in touch on the agency side of things and offer that support.”
[SAM] That’s really awesome because I think there’s probably people in our audience who can attest to having gone to an agency, like you said too soon and then kind of having gotten no results from the Facebook ads or Instagram ads, and then wondering kind of the credibility of digital paid advertising when in actual fact they just weren’t ready to begin with.
[DALLIN] Oh, you’re absolutely right. And then it’s like, yes, then it’s like, well then it’s just paid ads that are bad. That’s not the case. It’s the timing of that. So what I say is if you’re going to pay, let’s say somebody you go to work with an agency and they want you to pay an upfront fee to build some stuff out and make sure you have all the infrastructure down and then they want to pay, you want to pay a management fee on top of that every month. And then you have to pay your ads spend on top of that. So you’re like, well, there’s five grand or something like that, USD, and there’s another $2,000 a month. Well, think about if you were to DIY that and have a mentor or a way of learning that, you have seven grand to nine grand USD to say, I could burn through $9,000 of my own cash and get more data than hiring this company if I wasn’t ready.

So I always say, start running your own ads and start creating that. Number one, it’s going to teach you that you will know how to hire the right person and then the next thing is that you’ll know what it feels like and how bad it sucks to try to get an ad approved on Facebook. And then the third thing is that you’ll know that you’ll never want to do it ever again and you’ll want to hire somebody. So that’s kind of what I tell people. It’s that go through it, but I’m a big believer it’s either you have the resources to spend the money on it or you have more time. And it really depends where that person falls. But I still think that everybody should, at least at a very, very basic level should understand what the Facebook space looks like so you aren’t taken advantage of by an agency. That’s what we try to teach our clients. I literally teach clients how to kick us out of the ad account, because I think that the person that the entrepreneurs should have the control, the business owners should have complete control, not the agency. So it’s a really weird situation where I run an agency, but I’m the advocate for the entrepreneur, the solarpreneur, the private practice.
[SAM] That’s awesome though. So on kind of a little bit of a different note, but why would you say a solid CRM is key to business growth and also again, for members in our audience, if you can explain what a CRM is.
[DALLIN] So CRM is really where you’re managing all of your customers, your potential clients, where your sales come through. And one of the things here at ROAR Media is that we realize this, especially with your startups. So there’s private practice, I mean, typically you have just a couple of employees or maybe you’re really just starting this out on your own. Well, one of the things is that that comes up is with paid advertising, you’re getting attention and you might actually be doing a really great job at getting an attention and bringing people in to see what you’re all about. But if somebody is overcoming, for example, an eating disorder, like some of our clients that we’ve worked with, that is not something that someone’s like it might take some time for that person to be on board with actually seeing that through.

So you don’t know what the life cycle is of that lead. So you might spend $2,000 this month on paid ads and you might think, oh my gosh, it’s not working. It’s not working. Why? I spent all this money, maybe I’m not doing it right. I don’t know what to do. I’m going to pray and move to something else. And it’s like, no stick with it, because what you don’t know is that maybe your life cycle, if people need to see your ads five, seven times, and by maybe 45 days out or 60 days out, that’s when people start to convert into your clientele. So a CRM, what that does is it helps you nurture that lead. It helps you create a space where you know where that person is at in that journey. They’re being tagged and maybe you’re watching them and you’ve already paid for that person to be part of your ecosystem.

You’ve already paid for them to download something, or you’ve already paid for them to watch your videos or to look through a webinar or jump on a call with you previously. So why would you, if you can’t convert them in the very first day, you want to make sure you stay in touch with them and create that relationship. That’s what sells. It’s not a magical Facebook ad. It’s the person and the relationship that you create with that person and how well they connected and how well you are connected to them and if they really feel like you care enough to and can help them solve their problem,
[SAM] That’s really good because I think exactly that, that the audiences, the clients definitely are usually going to make this decision right off the bat. It’s going to take some thinking. And a lot of the time it takes courage for them to kind of reach out and book that appointment. So I think that’s really important.
[DALLIN] Yes. And just to follow up with that, I mean, when we saw, the pandemic start hitting the road, and I started seeing these awesome entrepreneurs and business owners and private practitioners, like watching them kind of start to fall off and even get discouraged and everything else, one of the things that really stood out to me was, is that they immediately started cutting their expenses because income was drying up. So they started cutting their expenses. So I started watching, even some of our own clients started cutting, “Oh man, I got to get rid of my, I’m paying a lot for something like click funnels or lead pages or something like that. I’ve got to cut that expense. It’s $297 a month, and then I’ve got my phone system. I’m going to cut that and just use my cell phone. I’ve got this system, I’ve got this, this and this and this and this.”

What we started realizing was, oh my gosh, there’s a whole space here of these entrepreneurs and in this health and wellness space that they really need something that is low-cost, that can kind of solve those small business problems. And that’s where we came in and said just to piggyback off of that CRM thing is to make sure that there is a space and there is a platform for that. And if you go to roarmedia.io, on our site, we have a, there’s a little platform link. You can kind of see how we’ve taken a lot of these, like you’ve got your WordPress, you’ve got all these other things that are out there. You’ve got your phone systems, you’ve got a chat widgets on your site and you put all these things together and we’ve put all these things into one single platform at a very, very low price, basically the price of what you’d pay for just one of those platforms.

All of that is to make sure that that small business owner to medium-sized business owner can have a place to create that relationship and to feel comfortable enough when it’s time to run those ads and to know that they have a place to nurture those ads because they’ve spent their hard earned dollars. And there’s such a barrier at times to paid advertising. We just want to eliminate all of those barriers for our clients and make sure that they have a clear path to victory.
[SAM] That’s awesome. And we’ll definitely have a link to that in the show notes. We’ll definitely go and check that out. Dallin, you kind of spoke earlier into how the first thing you kind of do when you’re onboarding a client is do a marketing audit. And I believe today you are providing that as a giveaway for our audience. So will you speak a bit more into that?
[DALLIN] Yes, absolutely. So our marketing audit basically has been built over the last four and a half years after auditing millions of dollars. We started to realize that there really is a time to run ads and there’s really a time not to run ads and that there should be a line in the sand. So what we’ve done is we’ve created a hundred point marketing audit where we go through your anything from, if you have ran paid ads in the past, we’ll go through and we’ll audit the paid advertising. We’ll find out where you’ve wasted money, where you could improve on your content. We’ll look at your content. We’ll say, “Okay, we need structure out where you put your call to actions in your videos on social media or on YouTube or wherever you’ve done that.”

We’ll look at all of your organic content. We’ll see, okay, do they have at least the guts to actually be able to put this into an ad and share it with more people? We’ll go through those kinds of systems and we’ll look at any type of CRM, things like that, follow-ups, emails. I mean, we’re talking about, we’re looking at your entire holistic marketing strategy. Clients when they come in, we charge $997 for this. So a thousand dollars USD for this marketing audit, we review it with our clients, we go through this, we create a presentation deck. We record that call and we give you that recording along with the audit, because then you can go and take it and hire someone off of Upwork or Fiverr or wherever, or bring someone in your own marketing team to handle it. But yes, for Sam and you guys like for this audience today, I wanted to offer that audit as a thank you for letting me be here and being part of you guys’ podcasts.
[SAM] Awesome. Thank you so much for that. And that’s a huge value. So guys, definitely check out the show notes for the link to that. As Dallin mentioned, it’s valued at $997, but if you use the code Sam Design, which will also make available in the show notes, you’ll get that for free. So definitely go and check that out. Dallin, and if people want to get in touch with you, what is the best way for them to do that?
[DALLIN] Yes. roarmedia.io is our website, or you can find us, ROAR Media IO on any of social platforms. Or you can find me Dallin Cottle on Instagram with my 50 followers.
[SAM] Awesome. Let’s go up and make that 25,000 again.
[DALLIN] Yes, that’s right.
[SAM] Dallin, if every private practice owner in the world were listening right now, what would you want them to know?
[DALLIN] Man, I love that question. Don’t be afraid. Don’t be afraid to adapt into this changing digital advertising space. Don’t be afraid to move at a very high velocity because to be honest, only a few people are really willing to do that. So if you are part of the willing and the people who are willing to get rid of their own egos and their own fears, and actually just start creating and start really moving at a high velocity, those are the people that rise to the top. They’ll get the most attention and there’ll be able to provide their services and message to the world and help a lot of people in the process.
[SAM] Awesome. Thank you so much, Dallin and thanks so much for being a guest on the Marketing a Practice podcast.
[DALLIN] Well, thank you. I love your podcast. This has been an awesome time. You guys are providing some awesome value to your audience. So yes, keep up the good work. Thank you, thank you.
[SAM] Thanks so much.

Thank you to Brighter Vision for sponsoring this episode. Remember that for the entire month of September, they’re offering new websites for only $49 per month for your whole first year, plus no set up fees. That’s a savings of over $200. Be sure to head over to brightervision.com/joe to make use of this very special discount.

Thanks for listening to the Marketing a Practice podcast. If you need help with branding your business, whether it be a new logo, rebrand, or you simply want some print flyer designed head on over to www.practiceofthepractice.com/branding. And if you’d like to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design. Finally, please subscribe, rate, and review this podcast on iTunes if you like what you’ve heard. Talk to you soon.

Marketing a Practice podcast is part of the Practice of the Practice podcast network, a network of podcasts seeking to help you market and grow your business and yourself. To hear other podcasts like Beta Male Revolution, Empowered and Unapologetic, Imperfect Thriving, or Faith in Practice, go to practiceofthepractice.com/network.

This podcast is designed to provide accurate and authoritative information in regards to the subject matter covered. It is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical, or any other professional information. If you want a professional, you should find one.

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