Are you looking for new ways to attract clients? How can you easily increase the flow of clients to your practice via your website? Where are the best places to start when you begin to revamp your website?
In this podcast episode, Whitney Owens speaks with Daniel Fava about 5 ways to simplify your website to increase conversion.
Meet Daniel Fava
Daniel Fava is a father, husband, podcaster, website consultant, and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online. After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same.
Daniel offers web design services, SEO services, consultations, and online training to help therapists grow their business through online marketing. Daniel lives in Atlanta with his wife Liz, son Samuel and a rabbit named Bunzai.
In This Podcast
- “Wrangle” your website navigation menu
- Focus on one clear call-to-action
- Remove unnecessary clutter
- Clarify your message
- Use a color palette and limit your color usage
1. “Wrangle” your website navigation menu
You want to get them to the information they’re looking for, but you want them to think as little as possible to get there. You wanna guide them a little bit, but you don’t wanna give them too many options
Even though you may want to your show website viewers all the options and information you have, having too many tabs or drop-down bars can overwhelm a viewer from the very point they land on your page. Having too much choice, although one may like having lots of options, is often counter-productive.
The goal is to organize content into relevant, related contents so that you’re not overwhelming the user with all the choices on the menu.
Focus on the services that you are offering so that the website viewer can understand exactly what the services are that you provide. Try to limit your menu tab to only 5 to 7 options at the maximum that hold all the essential information. If you have multiple extra services that you offer, place them together under a specialist tab.
2. Focus on one clear call-to-action
It’s very important to give these clear directions to users, like ‘click here’. We live in a very distracted world, everyone is easily distracted and you never know what someone is doing or trying to do while looking at your website … you wanna get them to that contact page or whatever that one thing is that’s the main next step that the user is gonna take to become your client.
In this case, a call-to-action is not a link to try – it is a specific action that you want your viewer to perform, that is a goal. For example, it could be: ‘contact me for a free consultation’ as this is a direct action that the website viewer can take to get into contact with you and start the process of becoming your client.
Making a clear call-to-action with clear directions to help people navigate your website is not only helpful to people who are working in busy, distracting environments but it will also help people that may have trouble navigating websites in general.
Practice thinking about what a potential client would be going through when looking for answers or ways to connect with you on your website – they may be dealing with anxiety and, seeking help for it, so they may be more overwhelmed by a busy website. Making things simple and easy to follow will make for a more peaceful user experience and will encourage them to return to you.
3. Remove unnecessary clutter
It may happen over time that as your practice grows and you have more services to offer that you keep adding them to the website, and before you know it, it has become cluttered and filled with information that may not be vital for the client to know at first contact with your website.
Remind yourself; what is the most important thing people need to know? What are the most important things people need to understand, or read about when coming to you? Once you have these clear objectives, you can remove the rest as it may be unnecessary.
4. Clarify your message
Be clear on who your website is for, and what services you offer. Focus on what exactly it is that you want to do and who you are wanting to help – what do you help people do? Put this exact information on the website. Sometimes you might want to make it creative, but try sticking to clear headings that give the above information. In the subtitles, you can try a little more creative writing, but the focus is the keep the pathways clear for your website viewers to follow.
5. Use a color palette and limit your color usage
Color combinations that may look fantastic to you might be confusing to viewers. Pick 2 or 3 colors as your main ones and have some background colors if necessary. Try not to use too many bright colors for different items as that can confuse viewers.
If you do not fully understand how colors can be maximized for marketing purposes, spend some time researching color and design. Take a moment to scroll through Pinterest and look at color palettes that inspire you. Websites like Canva and Design-Seeds are great resources to spend time on, exploring to gather fresh ideas.
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Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.