Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on whether or not you should date your blog posts.
Post date on blog or dateless?
I’m a big fan of being dateless on the blog because, then, if somebody goes and reads it three years from now, they’re not like, “Oh, that’s an old blog post”. Unless you’re writing things that are very time-sensitive. If you’re incorporating a lot of pop culture into your blogs, you may want to do that. But I would actually say that, in general, having it be dateless is way better, because then you can reuse those blog posts. You can send people to it and they aren’t going to know if there was a space between your blogging.
Also, it works if for some reason you’re inconsistent. Say you’re doing weekly and then all of a sudden you don’t post for two months, someone might say, “Hmm, she’s the kind of person that doesn’t really follow through, I want a counselor that I can rely on”. You don’t want them to make those kind of assumptions.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .