Why is your NAP information important for Google? How can you create listings that apply to a physical address even if your business is virtual? What are some top tips to boost your SEO?
In this podcast episode, Joe Sanok speaks about Directories and SEO with Jessica Tappana about how to get in front of your ideal client by getting to the top of Search Engines.
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Jessica Tappana is a Licensed Clinical Social Worker who wears many hats including owning a 7 clinician private-pay group psychotherapy practice in Missouri and an SEO business where she helps
Jessica Tappana is the owner of Simplified SEO Consulting. Along with help from a team of SEO specialists, Jessica helps private practices get in front of more of their ideal clients by getting to the top of Search Engines. As a group practice owner herself, Jessica understands the importance of not only getting more client calls but getting the right calls. In addition to using SEO to grow her own practice, she and her team have helped countless other practices grow their own businesses through SEO. In her spare time, Jessica can be found traveling, reading, or spending time with her husband and two young kids.
In This Podcast
- Google and Directories
- Physical Address and Online Businesses
- Techniques To Boost Your SEO
Google and Directories
NAP information – your name, address, and phone number is important for Google to optimize your SEO because it wants to see this information consistent across the internet.
Having your NAP information be consistent helps your SEO ranking levels because Google will trust your information due to the fact that it does not change from website to website.
Physical Address and Online Businesses
If you have an online practice, some websites allow you to get listed with a physical address, but for Google My Business, for instance, you do. Luckily, there are different solutions you can try:
List Your Address and Hide It
You are able to put your address up and hide it with a click of a button, however, this will still block you from getting listed on some places.
Rent an Office at a Therapist Practice
This allows you to:
- Do an emergency in-person therapy session should your client require it, and
- It serves as a physical space where your business can receive mail information, and
- You can legally use this address for online listings, and
- Can boost your SEO rankings for online searches because your business is now linked to a physical address even though it is mostly an online counseling practice.
Create Content On Your Website That Links To and Is Relevant To Physical Places.
We’ve managed with multiple of our clients who have an online practice to just add a lot of content to their website that explains where they want to be relevant. So, they might have blogposts that talk about “four great places in the state to have a romantic getaway – tips from a couple’s therapist” … they’re giving Google that relevant information. (Jessica Tappana)
Techniques To Boost Your SEO
There are two places to start:
That’s pretty nuanced. That’s figuring out what it is that your ideal clients are searching for and there are a lot of different techniques for that, but you can start with that and [it is] something that your VA can absolutely help you with. They can look at your intake paper for you and look at what some of the themes they are hearing in client’s language. (Jessica Tappana)
Add Content To Your Website
You are writing to two audiences, to Google to boost your SEO and to the clients that read through your website.
You want to be clear, you do need to be providing enough information to answer people’s specific questions. Consider having a clear service page to help organize your website and get your readers to navigate your page with ease.
There are two different kinds of blog posts you should work with:
- A general blogpost which you publish a couple of times a month that apply to your clients,
- In-depth blog posts that deep dive into certain topics and that give specific advice or feedback
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Square Space – website builder
- WordPress – create a free website or blog
- Keyword Research on the Go: Keywords Are Everywhere
- Find long tail keywords with low SEO difficulty
- Killin’It Camp
- Thursday Is The New Friday
Check out these additional resources
- Starting a Side Gig with Marissa Lawton | PoP 591
- Ask Joe
- Starting a private practice? Get this free 28 step checklist
- Sign up for Next Level Practice
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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