Don’t Be a Stranger, Create Your Own Luck with Larry Perkins | PoP 517

Image of Larry Perkins, author of Don't Be a Stranger, speaking with Joe Sanok on his podcast for therapists about fostering relationships and staying top of mind

How can you start the process to create meaningful and genuine connections within your work environment? Can these genuine connections set you apart from the crowd in the business world? What can you do to deepen your relationships with fellow colleagues in your life to improve and elevate your work experience?

In this therapist podcast episode, Joe Sanok speaks with Larry Perkins about fostering relationships and in turn creating your own luck.

Podcast Sponsor

Image of the Killin'It Camp Logo, a private practice conference for therapists and counselors who want to get a plan for their private practice.

Killin’It Camp is THE private practice conference of the year. This year it was held virtually, and you can gain access to the recorded sessions from the 2020 Virtual Killin’It Camp on Pillars of Practice, Scaling a Practice, and Streams of Income

Discover systems to start, grow, and scale your private practice and create a plan for killin’ it in private practice. Ditch the stress and get a plan for your practice.

Sign up here and get access to over 20 hours worth of training and get a discount to future conference tickets!

Meet Larry Perkins

Image of Larry Perkins speaking on the therapist podcast about creating relationships and not being a stranger.

Larry founded what is now SierraConstellation Partners at age twenty-nine with few connections and very little capital. Lawrence grew SCP into a nationwide management consulting group serving nearly 100 large companies in their times of most dire need.

Today, Larry is a recognized industry leader who’s spoken at major industry conferences and has been cited by The Wall Street Journal, The Economist, The New York Times, CNN, CNBC, and The Washington Post. Outside of work, Lawrence spends as much time as he can with his wife and daughter while still pursuing his diverse interests ranging from reading and writing to singing and dancing to cooking and running.

Visit his website, connect on LinkedIn and Twitter.

In This Podcast


  • You won’t build a life with people who help you by actively working harder
  • If you’re top of mind, you skip the line
  • Every conversation you enjoy is inherently valuable
  • Relationships aren’t trophies
  • Use the intimacy scale to determine the best form of communication

You won’t build a life with people who help you by actively working harder

Larry discusses the importance of building interpersonal relationships within your workspace and how these can help you to stand out from the crowd in a meaningful way, instead of you only working the same hours as everyone else is.

Ultimately what I realized is that he had the relationships to help him bring in the business, and of course he was really good at his job, but he had found a way to leverage his relationships and his intellect into a way that made a much happier life than kind of what I was doing, which was kind of grinding away at the hours as I was doing my job. (Larry Perkins)

If you’re top of mind, you skip the line

The average working person knows hundreds of people throughout their profession, and when someone is asking for referrals, a person will refer you if they are close to you or if you are at the forefront, or near the forefront, in their mind.

You can deliberately keep in contact with your connections to maintain your position in their thoughts so that if, and when, a referral comes up, they will think of you sooner rather than later and put your name forward.

By reaching out to fellow colleagues, or aspiring connections, you maintain an open-ended conversation that does not require anything on their part, merely affirmation and goodwill, and these go a long way in the business world.

Every conversation you enjoy is inherently valuable

Every time you have a conversation with someone and there is an exchange of information, it benefits you both, because sometimes you do not need a direct business referral but perhaps a recommendation for a good dentist in your area.

Consider opening up conversations with people at conferences or online seminars that vary in topic, and you can find interesting information that helps you or connects you with other people.

This links to the above point of being top of mind with people because through these more genuine human connections that surpass the working barrier, you can create and continue an open-ended relationship as it develops into both a friendship and a working relationship.

Relationships aren’t trophies

Do not hoard your relationships or friendships with high-flying successful people over others. If you can create and give out connections, do so, because everybody benefits from good connections.

Use the intimacy scale to determine the best form of communication

There are different levels of intimacy, and throughout the development of your work relationship your intimacy may deepen, however, do not start off too intense. Start with a friendly email or a text message to build the relationship and elevate it from a work environment, slowly, towards a more genuine friendship.

If you are introverted:

  • Start this intimacy development with people you already know in your life. Through deliberate, friendly actions you can compound the kind messages into a friendship.

Books by Larry Perkins

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.