Dr. Chloe Carmichael Knows How to Get the Media’s Attention | PoP 345


Not sure how to leverage media attention? Always wondered how to form favorable relationships with the media? Keen to hear about some strategies for engaging media?

In this podcast episode, Joe Sanok speaks with Dr. Chloe Carmichael about fostering fruitful media relations, how you can use media coverage to create more content and grow your practice. 

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Meet Dr Chloe Carmichael

Chloe Carmichael, Ph.D. is a licensed clinical psychologist, known as Dr. Chloe, who heads a successful private practice with multiple offices in New York City that focuses primarily on relationship issues and stress management as well as career coaching. Dr. Carmichael leverages technology with psychology to expand her counseling services across the country through online private and group sessions. She also helps therapists and coaches who want to build a successful practice of their own.

Find out more about Dr Chloe on her website, Twitter, Instagram, LinkedIn or Facebook.

Dr Chloe Carmichael’s Story

Dr. Carmichael attended Columbia University for a BA in Psychology, and graduated summa cum laude with Departmental Honors in Psychology. She completed her doctorate in Clinical Psychology at Long Island University in Brooklyn; the LIU Clinical Psychology Program admits fewer than 10% of applicants and is accredited by the American Psychological Association. Dr. Carmichael completed her clinical training at Lenox Hill Hospital and Kings County Hospital, as well as other settings such as community clinics and academic centers. Dr. Carmichael has published work on issues related to psychotherapy through academic sources such as Guilford, and presented at the Anxiety Disorders Association of America.

In This Podcast


In this podcast episode, Joe Sanok speaks with Dr. Chloe Carmichael about fostering fruitful media relations, how you can use media coverage to create more content and grow your practice. 

Fostering Fruitful Media Relations

Whenever media calls, I react instantly. 

How to land good media spots:

  • Having a good website
  • Set up a profile on Help A Reporter Out
  • Breaking the TV barrier
  • Invest in a professional photographer for your profile photos

How Media Can Help a Practice Grow

When we see a lot of people looking at something, we assume that there’s something important to see.

If you’re on TV or you have been quoted somewhere, if you can showcase that, it will make anyone who sees that take you more seriously immediately.

Strategies to Engage the Media

Only allow yourself 10 minutes to respond and only give them 3-4 concise sentence.

Media want something very quick and relatable. Treat it as though you’re at a cocktail party, talking to a friend who wants the quick answer, and your perspective will shine through this casual conversation.

Making the Most Out of Media Appearances

  • Write blogs around a TV appearance
  • Embed TV clips on your website
  • Share a few talking points with the host in advance

To get 25% off visit Profitable Practices and use the code ‘Joe’

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Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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