Dr. Laura Louis Helps Therapists Book Paid Speaking Gigs | GP 39

Dr. Laura Louis Helps Therapists Book Paid Speaking Gigs | GP 39

Are you a therapist wanting to expand your repertoire? How can you convert your theoretical skills into the spoken word? What programs can you join that help to educate you on how to market yourself best?

In this podcast episode, Alison Pidgeon speaks with Dr. Laura Louis about how she helps therapists book paid speaking gigs.

Meet Dr. Laura Louis

Dr. Laura Louis is the founder of the Couch to Podium Academy which consists of a Facebook community, Courses Retreats, Seminars, and a Mastermind. Dr. Louis teaches therapists and counselors all about the business side of speaking. She was able to book over 40 speaking engagements last year alone AND build a steady stream of speaking engagements.

Dr. Louis has conducted over one hundred paid speaking engagements nationally and internationally. She has negotiated travel and expenses along with $3000 speaking fees. Dr. Louis’ clients have launched paid speaking gigs, developed retreats, and launched programs.

Dr. Louis has been featured on NBC, has been asked to speak for the American Psychological Association Conference and The National Sales Conference.

Dr. Louis has a Facebook community of almost 3,000 therapists and counselors who are launching a profitable speaking business.

Visit her website and connect on Facebook and LinkedIn. Join the private Facebook Group too.

In This Podcast

Summary

  • What therapists ask Dr. Laura Louis about speaking
  • Juggling therapy and Couch to Podium

What therapists ask Dr. Laura Louis about speaking

  • How do I get paid?
  • How do I have conversations about money?
  • How do I negotiate?
  • How do I sell, market, and position my brand?

Juggling therapy and Couch to Podium

She tries to find a balance between doing them both because they both bring her joy.

It is difficult to do both jobs because the ‘therapist’ and ‘marketer’ brains are different mindsets and skillsets to work between.

Understanding your value, being non-negotiable, being open to releasing certain opportunities that seem good but do not serve your ultimate goal are all important to do, but they are nuances that you learn along the way.

Click here for a freebie!

Books by Dr. Laura Louis

Useful Links:

Meet Alison Pidgeon

A portrait of Alison Pidgeon is shown. She discusses ways to grow your group practice on this week's episode of Practice of the Practice. Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Podcast Transcription

[ALISON]:
You’re listening to the Grow a Group Practice podcast. Whether you’re thinking of starting a group practice, are in the beginning stages of a group practice, or want to learn how to scale up your already existing group practice, we have lots of great content for you.

Hi, and welcome to the Grow a Group Practice podcast. I’m Alison Pidgeon, your host. Before we get into our interview today, I wanted to give you a little update because I know many of you have been asking me about how it’s been going, living temporarily in a different place the past month. We typically are living in Pennsylvania, my husband, and my three kids and I, and we decided to go live at the beach in the Outer Banks of North Carolina for a month. And we’re about three weeks into it now and I would say it’s actually been really great. I don’t know why this is, but it feels like even though we’re doing all the same stuff we would be doing at home, like going to school, going to work, parenting, the times when we’re not working, it feels like a vacation. And so it’s been really great to be able to go to the beach right after school – we’re in walking distance of the beach – or on the weekends we go, you know, try to find something new to do that we’ve never done before. So if you can get away from home for a little while and experience living somewhere else if that sounds fun to you, I highly recommend it. So that’s just a little update about my personal life, what my family and I are doing.

And I wanted to introduce our interview today, which is Dr. Laura Louis, who I met through Killin’It Camp. So Killin’It Camp just finished up, we had a virtual conference this year, just finished up a couple weeks ago. And she is a group practice owner and we talk all about her group practice and kind of how she started it. And then she also started a new business called Couch to Podium where she teaches therapists how to, like, book speaking engagements and negotiate speaker fees and all the business side of speaking. And she has a really inspiring story. She actually told me about how she spent six months traveling and working virtually back in 2016. And so we talked about that quite a bit because that’s something that is interesting to me, and I know is probably interesting to quite a few of you as well. So yeah, she’s doing a lot of really cool things and I think you’re really gonna enjoy this interview.

________________________________________

[ALISON]:
Today on the podcast, I’m excited to interview Dr. Laura Louis. She’s the founder of the Couch to Podium Academy, which consists of a Facebook community, courses, retreats, seminars and a mastermind. Dr. Louis teaches therapists and counselors all about the business side of speaking. She was able to book over forty speaking engagements last year alone and build a steady stream of speaking engagements. Dr. Louis has conducted over one hundred paid speaking engagements nationally and internationally. She has negotiated travel and expenses along with $3,000 speaking fees. Her clients have launched paid speaking gigs, developed retreats and launched programs. She has been featured on NBC, has been asked to speak for the American Psychological Association Conference and the National Sales Conference. Dr. Louis has a Facebook community of almost three thousand therapists and counselors who are launching a profitable speaking business. Well, I’m so excited to have you here today, Laura. Thank you for joining us.

[LAURA]:
Thanks for having me, Alison. I’m excited to be a part of your podcast.

[ALISON]:
Oh, awesome. Yeah. So I think the one part that I didn’t mention in your bio, is that you also run a group practice.

[LAURA]:
Yes.

[ALISON]:
Yeah. So there’s a whole other piece to your career, and I was curious about hearing more about your group practice, like, how you got started, why you started the group practice. Can you tell us more about that?

[LAURA]:
Oh, sure. Absolutely. So I started the group practice, like, really, right after I started my practice, probably like within the next year, I brought on a psychometrist. And part of the reason why I did that is because I wanted to make more money. I felt like it was only so much that I could do myself as a therapist. And then plus, at the same time, I was working a part-time job as a college counselor for Georgia State University. And so I was like, okay, there’s this contract where they want me to do psychological evaluations but it’s only one of me and I can’t be at all these different places. And so that’s when I first initially brought on my first clinician.

[ALISON]:
Oh, nice. And what year was that?

[LAURA]:
That was in 2013.

[ALISON]:
Okay, and so how big is your practice now?

[LAURA]:
Right now we have four clinicians, we have four therapists, and it’s just growing. Oh, my goodness, it’s growing, growing, growing. Like, when we first found out about COVID, and that we weren’t going to be able to be in an office. I was kind of nervous a little bit because I was like, this… I’m a couples therapist so most of my work is seeing the couples interact, and couples love to come in. And I was thinking, well, how is this going to work in navigating all of these pieces and managing my team exclusively virtually? But we were able to do it. And actually, I’m going to be bringing on another therapist soon. So yeah, we’re pretty full right now.

[ALISON]:
Oh, awesome. Yeah, I think that’s kind of the consensus among most of the group practice owners that I talked to is that COVID has actually been really great for business.

[LAURA]:
Right.

[ALISON]:
Yeah. Yeah.

[LAURA]:
It’s kinda interesting, right? Because you wouldn’t have… like, it’s businesses that are closing right now. Some businesses are completely tanking. But therapy is not one of them.

[ALISON]:
Yes, for sure. Yeah. So does the practice specialize in couples counseling? Or do you offer a variety of things?

[LAURA]:
Now, couples therapy is our specialization. The name of the practices is Atlanta Couples Therapy. So we see some individuals that are dealing with relationship issues. And in some cases, their partner may not want to come in for counseling, but they still want to get support for their mental health. And so we have a few cases where we’ll see people individually, but for the majority of our clients, we see couples.

[ALISON]:
Okay, nice. So for somebody who might want to start a group practice that has that same specialty of seeing couples, do you have any specific advice for them? Like, is there anything you felt like you did in the process of growing the group practice in the last several years that really helped you to see the growth that you’re experiencing now?

[LAURA]:
Absolutely. Well, I could definitely tell you about some of the mistakes that I made.

[ALISON]:
We’d love to hear that too.

[LAURA]:
In the beginning, my practice was called Gifted Counseling and people thought that I was doing, like, ADHD evaluations and testing for gifted students and all of that. And so I had to make a pivot so that my domain name, my website name was more congruent with the type of work that I did. And then also, one mistake that I made as well is I didn’t niche down at first. And so what I found is that, you know, there are riches in the niches, like, when you have a specialty, people are more attracted to that. A lot of times, if you have a health condition, like you have a heart problem, you want to see a cardiologist, not just the general practitioner. And so I found that to be the case in my practice as well is, you know, having a specific name that is representative of the type of client that I want to work with, it attracts more people.

[ALISON]:
Yeah, and I think that can be so tricky for practice owners to come up with, like, the niche for the practice, or they resist niching down because they don’t want to exclude people who might come to therapy because they live close by or whatever. So was that something that you were afraid to do as well?

[LAURA]:
Absolutely. I was scared. I was scared because I thought, I want to help everybody and I don’t want to turn anybody away. And it was not effective. It was not an effective way of marketing. And so but that’s something that I found over the years in various areas of our work is that people want to work with someone who has specialized knowledge and training. I wrestled with it a bit in the beginning. And my husband, he designs websites, and he is an SEO expert, and he’s like, boo, what are you doing? You have to have a niche. You can’t just market to everybody. That’s not how SEO works. And so he had to do a little bit of pushback with me, but you know, eventually I came aboard and it’s been a big shift in my business since I did.

[ALISON]:
Yeah, I think that’s a really good point. And you’re so lucky to have somebody who designs websites and knows SEO.

[LAURA]:
Yes. Oh my god, Alison. I gotta be honest, like, I think I took it for granted a little bit. But now when people call in, I always have my office manager ask, how did they find us? And they’re like, we found you from Google. And I’m like, well, is it Psychology Today? No, Google, like, we Googled ‘Atlanta couples therapy’ and you came up number one. And I was like, wow, like, I guess this SEO stuff is working. So, yeah.

[ALISON]:
Yeah, that’s awesome. Yeah, I find that I’ve done quite a bit… I’ve hired out, you know, for SEO work and we’re on page one of Google for several things. And that’s like, behind word of mouth, that’s like our number two source of referrals. So yeah, it’s definitely worth it to get that SEO work done. And amazing being in a major metropolitan area like Atlanta to show up on page one, because I would think that would be really hard.

[LAURA]:
Yeah. I would have thought so too. I’m not really a techie person so I don’t know all of the ins and outs. I know, one of the things he had me do is a lot of videos, and videos work well for SEO. And then he had me do different blogs and then he optimized them for our city, Atlanta. So those are some of the things that really had a major, major impact on just attracting the right clients to us.

[ALISON]:
That’s great. Yeah. So I know you said you did a lot of right things but you also made a lot of mistakes. Is there anything else that sticks out to you in kind of the evolution of your business that you think would be helpful for other people to hear?

[LAURA]:
Yes. So in 2016, I was like, I just want to get away. And I was like, I told my husband, I was like, you know, we don’t have any kids, like, why don’t we just travel? And so we ended up going to, like, fourteen countries, and I just did work virtually. And so I think that really positioned me well for this time, while I’m working virtually now. It made it so that it was much more seamless than I think it would have been if I was completely new to the virtual work and if my clients were completely new to the virtual work. And plus, it just allowed for me to feel a little bit confident about this whole process having traveled abroad.

[ALISON]:
I have so many questions. That sounds amazing. Wow. And I know a lot of people talk about wanting to do something like that and I think they just don’t even know how it would be possible. So like, how did you navigate even just like time zone differences and that kind of thing? And balance out, like, well, I’m in this amazing place, and I want to travel and see and experience things, but I know I have to work?

[LAURA]:
Yeah, so I just did two days a week. And those two days a week were long days. But I knew that I would have the other five days to, like, go on safaris in Africa, and tour Thailand. And so I just kind of set up, like, okay, I’m gonna have two long days, but I know the rest of the time will kind of be my time, you know?

[ALISON]:
Wow. Wow. So then, like, to do therapy at the same time zone your clients were in, did you have to work at strange hours sometimes?

[LAURA]:
Yeah, yeah, I had to work at strange hours. Because I was traveling, sometimes I wasn’t always that in tune with, okay, wait, if I’m seeing them at 12, that’s 2am where I am. Because I would travel, like, we had this thing, my husband and I, where we were like, okay, we’re gonna just go to a country and we’re not going to set a time limit on how long we’re going to be there. We’re just going to see how we like it and if we like it, we’ll stay. If we don’t, then we’ll go. And so we were in Santorini, Greece, and we loved it. And so we ended up staying longer, but then it was time for us to go to um… it was time for us to go to Africa and that was a major time zone difference, and I remember I had a client at two o’clock in the morning and I was like, what was I thinking? So yeah, it was some situations like that which, you know, lighting and figuring out how to make sure that they can see me and make sure the internet works. I remember we went to Morocco and I was like, do you have Wifi? And she was… the lady that… it was, like, this innkeeper. She was like, oh my gosh, you Americans are… you don’t ask for coffee, you don’t ask for food. Your first question is how do I get on the internet? The internet is kind of a deal breaker for me, right?

[ALISON]:
Yeah, yeah. Wow. So what are all the, like, different countries you went to or like the different continents that you were traveling through?

[LAURA]:
We went to Africa, Asia and Europe. In Europe, we went to Spain, we went to Barcelona in Spain, Paris and the south of France – oh, my gosh, the south of France is so beautiful – The French Riviera, so many places. But those are the continents – Africa, Europe and Asia.

[ALISON]:
Wow. That’s amazing. So what did you learn about…? It’s funny that we’re talking about this because right now I am living at the beach in the Outer Banks of North Carolina for a month because my husband is working virtually and I am, and my kids are going to school virtually. And so we were like, well, there’s no reason why we have to stay here. We could go live at the beach. So that’s what we’re doing right now. And this is the first time I’ve ever, like, worked and sort of been on vacation at the same time.

[LAURA]:
How is that?

[ALISON]:
Yeah, it’s actually been really great. And I was going to ask you the same question because it’s like, when you have free time then, when you’re not working, or the kids aren’t in school, then it’s like, where can we go? What can we see? Can we go to the beach? Is it…? You know? So I think it helped us to feel like even though we are still doing all the same work, so to speak, like, our jobs and parenting and all of that, it’s still in a lot of ways, or at least for little chunks of time. It feels like a vacation.

[LAURA]:
I love the Outer Banks.

[ALISON]:
So it’s been super relaxing. Yeah, yeah. Yeah, it’s been super relaxing. So how was that for you, like, managing you’re still working, but you’re traveling and you sort of feel like you’re on vacation mode, but then you have to kind of stop and start working?

[LAURA]:
I didn’t mind it much. It’s this kind of like this fluid, synergy, overlap. I mean, the overlap I didn’t like as much but the fluidity in blending in and out of things… I like variety, like, variety is a high need of mine. I hate when every day looks the same. And so it’s important to me that I have some variety in my life to kind of keep me motivated and excited about the day. And plus, I’m also a major planner. So my husband is, like, he’s not into, like, planning excursions. And so I’m like, today we’re gonna go and swim with elephants. He’s like, okay. So I love that piece of it, you know?

[ALISON]:
Yeah, that’s very cool. Yeah, I kind of have the same need for, like, just my brain really loves new things. And like, when we were quarantined, and like, you know, really, it just felt like Groundhog Day. Like, you were just living the same day over and over again. I would order new snacks that I never had before from the grocery store just because my brain wanted, like, oh, I want to try something new because this gives me a little bit of variety in my day or whatever.

[LAURA]:
Nice. I gotta try that.

[ALISON]:
Yeah, yeah. So it’s like, oh, let’s try these kale chips, see what this is about. Yeah. So anyway, that is awesome. Yeah. So how long were you traveling for in 2016?

[LAURA]:
For six months. For six months. So right around Christmas of… yeah, right around Christmas we came back.

[ALISON]:
Okay. And you were running your group practice virtually then as well?

[LAURA]:
Mm hmm. Yeah, I was running my team virtually. So I had an office manager, and she would call me, we would check in. And she was like, oh, somebody called today, scheduled an appointment online for you. And I was like, okay, let me make sure that I’m at somewhere where they can see me. So, yeah, it was an interesting time.

[ALISON]:
Wow. So what did you learn from managing the practice virtually, and also, how did your staff feel about that? Like, I’m sure your staff knew you were gone.

[LAURA]:
Well, I had a staff but I didn’t have clinicians at that time. I didn’t have clinicians. So um, I don’t know. That’s a great question. I think they felt inspired by it. I can remember someone telling me, like, you know, I thought that I could do something like this when I retire. But now that I’ve seen you do it, maybe I could do it before I retire. And I was like, yeah, like, yeah, you could do it before you retire. Like, I think it gave a lot of people around me hope and inspiration that life can look different, you know, how you work can look different. We’re not tied to any one thing. We get to create what our life looks like.

[ALISON]:
Right. Yeah, yeah, that’s really interesting because we were talking about that in the membership community that Whitney and I have called Group Practice Boss, like, designing your business to fit your lifestyle because that’s really, I mean, that’s the whole reason why we become entrepreneurs, and we want to do our own thing. Because we want that freedom of our time to be able to, you know, spend it how we want and if that’s traveling, you know, around the world for six months, then cool, like, let’s figure out how to make your business work so that you can do that.

[LAURA]:
And it didn’t always look like that. Like, when I first started, I thought I had to work all the hours. If someone called and they were like, can I see you on Sunday or Saturday or…? I mean, it was like every day of the week I was working. And so it was a real mindset shift to say, no, you get to create the times. You get to decide when you want to work. It took some time for me to come to that because I thought, if someone wanted to see me, then I need to be available.

[ALISON]:
Right. Right. Yeah. And I think early on in your practice, you’re like, not totally certain about how quickly clients are going to come in the door. And so you just want to be accommodating to everybody because you’re like, I just need clients.

[LAURA]:
Exactly.

[ALISON]:
But then after a while you’re like, oh, no, I need to set boundaries with my time.

[LAURA]:
Exactly, exactly. That’s exactly what it was.

[ALISON]:
Yeah. Well, thank you so much for telling us about your group practice. And I was hoping to switch gears a little bit and talk about your other business that you have, which is the Couch to Podium Academy. Can you tell us a little bit about how that started for you?

[LAURA]:
Sure, absolutely. So I was, um, what was I doing? I was doing therapy and then I was like, I need to continue to scale past one on one. And so that’s when I’ve reached out to this organization, Cross Country Education – they were bought out by PESI, PESI is a CEU organization – so I reached out to them and I said, hey, I see that y’all are doing these different trainings, like, I would love to come in and do a workshop. And they were like, okay, send us a proposal. So I sent them a proposal and they liked it. And so we started with doing online trainings. And then I was like, you know, I would love to do trainings in person. I think, you know, we’re getting great results from the online trainings, why don’t we change this to in person? And so that went… they was like, okay, send us another proposal. So I sent them another proposal – that one was much more lengthier, by the way – but I sent them another proposal. And they were like, cool. So that ended up being a thirty city contract where they would fly me into a city, I would give my talk to a group of psychologists, training them on anything from intimacy to how to work with couples around infidelity. And I loved it, I loved it. I was like, oh my gosh, like, this is what I’m supposed to be doing. I was nervous at first, but I liked it. It was kind of this weird thing of like, I’m nervous, but then it’s also impacting these therapists. And so then people started to see me speaking in my community. And so every, like, week or so a therapist would inbox me and like, how did you end up speaking for NBC? Or how did you book Cosmopolitan magazine? or how did you end up speaking in Asia, like, something like that? And so then I said, okay, well, why don’t I, instead of me answering all these one off questions in my Facebook Messenger, because that was like, it was starting to be a lot, and so I was like, let me put everybody in a community and so that’s when the Paid to Speak Facebook group was born out of that.

[ALISON]:
Nice, yeah. I love how, you know, the way you’re describing it, it’s like it sort of happened organically, right? Like, you started doing these trainings and then people in the therapist community started to notice that you were, you know, doing an awesome job speaking, getting speaking engagements, and start asking you questions. And it’s like, you were basically building up an audience, probably without knowing it, and your audience was telling you what they wanted. And so that’s why you created the Couch to Podium Academy, which I think a lot of times, people who want to start other businesses have an idea and they put it out in the world hoping that it’s what people want, when it’s actually the opposite. You need to be listening to your audience and then creating something that they’re asking you for.

[LAURA]:
Absolutely.

[ALISON]:
Yeah, so it sounds like that’s what happened with you. Which is great because then you know you’re creating something that people actually want.

[LAURA]:
Yes. And it wasn’t always the case. Sometimes I was like, I’m gonna launch this thing because I think people need it. And then it was, like, crickets and nobody bought it. And I was like, okay, yeah, maybe not do that again. Like, I launched this, um, I did this live event called How High-Powered Women Can Have It All. And like, literally three people bought it and I was devastated. I was like, oh, my gosh, why didn’t anybody buy it? But nobody had asked me for that. Like, nobody. I had just come up with that on my own. And it was a lesson, it was a lesson, like, life gives us these clues; we just have to listen to them. And so that was a lesson. It was a costly lesson but it was a lesson that changed the way I do business in that I ask people first, I poll them, I ask them how much do they want to pay for it, before I launch anything. Before a website is created, before a landing page is written, I ask them, hey, I’m thinking about doing this thing. Who wants it? And if enough people say that they want it, then I do it, and people vote with their dollars. So that’s how I sold my first book. I pre sold it first, and then when enough people bought it, then I was like, okay, I need to finish this thing.

[ALISON]:
Nice. That’s really smart. Yeah. What’s your book called?

[LAURA]:
It’s called Marital Peace.

[ALISON]:
Ah, okay. So was it written for therapists or for clients?

[LAURA]:
For clients.

[ALISON]:
Okay.

[LAURA]:
But a lot of therapists have bought it. Like, when I do live events, like on infidelity, then one therapist, she was like, I need a bulk of these to just give to all my people. So yeah, it’s kind of a mix. But yeah, that’s how I launched the Couch to Podium program, is from seeing, okay, what do people want? And listening to them.

[ALISON]:
Yeah, so what kinds of things are therapists asking for? And I’m assuming your audience is mostly therapists, is that correct?

[LAURA]:
Mm hmm. Yeah. It’s mostly therapists. What are they asking for as it relates to speaking?

[ALISON]:
Right. Yep.

[LAURA]:
A lot of questions that they have is how do I get paid? How do I have conversations about money? How do I negotiate? How do I sell? How do I market? How do I position my brand so that people come to me for the thing that I want to be known for? Those are a lot of the initial questions.

[ALISON]:
So it sounds like a lot of the business side of the speaking world. Would that be a correct way of saying it?

[LAURA]:
Yes, absolutely, Alison.

[ALISON]:
So not so much like, what should I talk about? Or, you know, train me how to be a better speaker, but like, how do I pitch getting a talk? or how much do I charge them? Or those kinds of things.

[LAURA]:
Exactly. You got it.

[ALISON]:
Nice. Nice. So what kind of feedback do you get from the therapists who are part of your program in terms of like, what they’ve accomplished or how it’s helped them or their business?

[LAURA]:
You know, one message that really stood out to me was from Mercedes. Mercedes is a parenting coach and she reached out to me and she was like, oh, my gosh, Dr. Louis, like, somebody asked me to speak for $2500, and I did exactly what you taught me to do as far as negotiating and not only was I able to get them to pay me $4000, but I was able to get them to buy my book. And so it’s moments like that that really touch my heart because I never knew the full impact of what this work was going to have. But when I see therapists getting freedom, freedom in their time, not having to work as hard to do things that they love and the financial freedom that comes along with this lifestyle, it’s really impactful for me getting those types of messages.

[ALISON]:
Yeah, that’s great. So how much time do you spend now doing therapy versus working on Couch to Podium?

[LAURA]:
It’s about 50/50. It’s about 50/50. I’d like to get the numbers a little bit less with doing therapy. But that’s something that I’m still kind of navigating because I’ve been doing therapy for a long time and I love it. Like, I love being a couples therapist. But I also love speaking too and so I’ve been trying to kind of find that good balance between teaching therapists how to book speaking engagements, and also doing this thing, like, doing therapy. So, yeah, it’s a constant ebb and flow, but I would say it’s about 50/50 right now.

[ALISON]:
Yeah. So how do you juggle having like, two kind of different things that you’re doing? Is it easy for you to sort of go back and forth between the two, or is that hard?

[LAURA]:
It’s hard, it’s hard. Cuz the therapist brain and the marketer brain are very different brains. Like, the therapist hat is like, um, rapport building and… I don’t know, it just feels like a different skill set. And so there’s some areas that the skills overlap, but the aspect of understanding your value, understanding of what you bring to the table, being non negotiable about certain things, being open to releasing certain opportunities that seem good but don’t really serve you, like, that is a different skill set. And so, yeah, I think it’s important, I think it’s important to be able to do those things. But I don’t know if that’s something that we necessarily get in graduate school, how to do those things. It’s the shift.

[ALISON]:
Yeah, I know from the various things that I do, it can be hard to kind of toggle back and forth between them. Because you’re right, it is a very different part of your brain. When I’m doing consulting, I can be much more, like, direct with people whereas if I was doing therapy, I probably wouldn’t be telling them what to do, obviously, because it’s not our role as the therapist, but it’s sort of like you have to remember, like, okay, is this a consulting client? Or who am I talking to right now?

[LAURA]:
Yes.

[ALISON]:
Yes, yes, you can relate to that.

[LAURA]:
Absolutely.

[ALISON]:
Yeah, well, this has been such an awesome conversation, Laura. I really appreciate you taking the time to speak with us today and it sounds like you’re just doing lots of innovative things. And I’m inspired by hearing you, you know, talk about your travels and starting another business and that’s all really cool. How can people get in touch with you if they want to learn more about what you’re doing?

[LAURA]:
Sure. Absolutely. Well, first, I just want to say thank you for having me on your podcast. I really appreciate you inviting me to come on. I think this is an amazing platform that you’ve built because people need to have conversations like this, about how to build a group practice. I know I fumbled a lot along the way to getting to a place where I was in flow. And so I think you’re doing an amazing job with creating the space for these types of conversations to take place. If anyone in your audience wants to connect with me, you can go to bit.ly/couchtopodium. That’s how you can find out about the Couch to Podium Conference that’s launching on November 13th. So I’m really excited about that, teaching therapists how to book paid speaking engagements, how to book virtual speaking engagements. I’ve done a lot of virtual speaking engagements since the pandemic that have been very, very profitable – $3,000 on the low end – and I think it’s possible for other people to do the same. You just got to know how to market, how to negotiate and how to make it profitable for your business.

[ALISON]:
That’s great. Are you doing… is it a one day virtual conference?

[LAURA]:
It’s two days. It’s November 13 and November 14.

[ALISON]:
Okay, great. And that website you gave us, is that where they can go to sign up or buy a ticket or…?

[LAURA]:
Yep.

[ALISON]:
Okay, great. Yeah, we’ll definitely have that in the show notes. And then I know you also had something you wanted to give away to the audience too. Is that right?

[LAURA]:
Oh, yes, absolutely. So um, this is a masterclass. This is a masterclass that I did about how to get started because there are a lot of initial questions about how do I get started? How do I position my brand? Things like having a video reel, and having a speaker one sheet, and what is a speaker one sheet? And so all of those questions I’ve noticed that people, when they first reach out to me, have and so I just kind of put it in this masterclass on getting started speaking. So I think you guys will love that. Definitely if you know that you have a message and you want to share it but you don’t know how to get it out there or where to start, then this would be a great masterclass to start with.

[ALISON]:
Very nice. Thank you for that. Yeah, we’ll definitely have that in the show notes as well, if you want to check that out. And yeah, it’s been great to talk with you today, Laura. Thank you so much.

[LAURA]:
Thanks for having me.

________________________________________

[ALISON]:
Well, thanks so much for joining me today. I hope you enjoyed the interview, and I’ll see you all next time.

Grow a Group Practice is part of the Practice of the Practice Podcast Network, a network of podcasts seeking to help you grow your group practice. To hear other podcasts like the Imperfect Thriving podcast, Bomb Mom podcast, Beta Male Revolution, or Empowered and Unapologetic, go to practiceofthepractice.com/network. If you love this podcast, will you please rate and review on iTunes or your favorite podcast player.

This podcast is designed to provide accurate and authoritative information in regards to the subject matter covered. This is given with the understanding that neither the host, Practice of the Practice, or the guests are providing legal, mental health, or other professional information. If you need a professional, you should find one.

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