Duff Gardner on Startup Thinking | PoP 456

Duff Gardner on Startup Thinking | PoP 456

Why is it important to make sure that your business is investable? What is is the idea of resistance and how has the education system failed us? How can you create a minimum viable product?

In this podcast episode, Joe Sanok speaks with Duff Gardner about start-up thinking.

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Meet Duff Gardner

Duff Gardner

Duff Gardner brings Startup Thinking to the Transformation World. Duff draws strength from his Modern Family. And, as an award-winning 7-figure marketer, startup founder, and Silicon Valley educated digital executive, he helps Impact-Driven entrepreneurs create Offers that Sel

Duff lives on the West Coast of Canada in beautiful Victoria BC, he is a graduate of Carnegie Mellon – Silicon Valley with an MSc. in Learning Sciences and Information Technology, and in his free time, he is a passionate advocate for his 2 adult kids, pitbull rescue and adoption, and LGBTQ rights

Visit Duff’s website, and connect on Facebook, Instagram, Twitter, and LinkedIn.

In This Podcast


  • Lifestyle design
  • Idea of resistance
  • Startup thinking
  • 5 step influencer system
  • Minimum viable product

Lifestyle design

If you’re going to create your life, you want to have it in such a way that things are flowing for you, it’s easy, its congruent with what you want to accomplish in life.

10 years ago life for Duff looked very different. He was moving between work, co-parenting his kids, doing his grad degree, and living a very busy life. He ended up having a series of panic attacks and he made a choice to slow things down and look after himself better. The life he lives now is one where is only travels once a month and he lives in a place that he loves.

Idea of resistance

A lot of this resistance we have built up is based on the education system that we’ve grown up in. The system itself was designed to turn us into factory workers. This is the reason why we struggle in life, in our business, and in our marketing. We are taught to fear mistakes, choosing information over communication, and trying to chase abstract goals.

Startup thinking

When you start marketing your practice you need to make sure that you become investable. Make sure that people know, like, and trust you. These are some things that people are looking to hear from you:

  1. Start with the end in mind – have a sense of where you’re going
  2. Understand how are you unique
  3. How do people see you as valuable

5 step influencer system

You have to meet people where they’re at in order to shine a light where they can go.

Think about why people follow you online and focus on:

  1. Knowing your avatar
  2. Figuring out how clearly you articulate the transformation
  3. Do you have a really compelling story?
  4. Is there a really specific system you follow or have in place?
  5. Have a premise, have a provocative statement that captures people’s attention

Minimum viable product

This is the idea that you create an experience for people at the early stage of your product design, you will collect some feedback and then use this to grow into something that is scalable.

Click here to get your personalized score card here to help you assess where you can make incremental improvements in your business!

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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