Podcast: Play in new window | Download | Embed
Why is important to niche down in your private practice? How can you let go of the fear that gets hold of you when you think about increasing your rates? What is Compassionate Heart Parenting?
In this podcast episode, Joe Sanok speaks with Michelle Puster about how she grew her private practice and why she is focused on compassionate parenting.
Podcast Sponsor: Pillars of Practice
Ready to take your practice to the next level? In our Pillars of Practice E-Courses, you will find FREE resources designed to help you take your private practice to the next level, whether you are just starting out or already have an established practice running.
What’s your phase of practice? Click here to get full access, totally free!
Meet Michelle Puster
Michelle is a Certified Emotionally Focused Couples Therapist Supervisor and a Certified Clinical Trauma Professional. She owns and runs Katy Couples & Wellness Counseling, which provides Individual and Couples Counseling.
Michelle is also the mother of three small kids and she created a Mindfulness and Guided Meditation YouTube channel for parents to help share her experiences as a Mom and a therapist. Her goal is to help other moms feel less alone in their parenthood experiences as well as give them little doses of the powerful tools of mediation and mindfulness.
Connect with Katy Couples & Wellness Counseling on Facebook.
Visit their website to access Stuck in A Communication Rut? 3 Key Steps to turn your next disagreement around.
Visit Michelle’s Let Go EFT website and connect with Compassionate Heart Parenting on Facebook, Instagram, Pinterest, and Youtube.
In This Podcast
- How to grow a private practice
- Overcoming the fear that settles in when raising your rates
- Grow a specialty, grow an audience then grow an income
- Compassionate Heart Parenting
How to grow a private practice
Michelle focused on her SEO by writing weekly blogs to ensure that she was continuously improving her ranking within Google.
In addition to this, she became hyper-focused and niched down on her market as well as her training.
Not only did I niche in my marketing, but I also niched in my training and getting highly experienced. (Michelle Puster)
Overcoming the fear that settles in when raising your rates
It’s very easy to look at other people and think that they have something special that we don’t have, therefore they can raise their rates and have regular increases which their clients are willing to pay. We think that they must have all the confidence in the world, but the truth is that we all experience fear.
With every rate change, a lot of fear and doubt settle in, but it is imperative that you work through that fear and acknowledge it, then act on your decision.
There are all sorts of impostor syndrome that comes in, so you don’t really escape that, but you learn to sit with it and deconstruct it in your head and ask how valid it is. (Joe Sanok)
Grow a specialty, grow an audience then grow an income
When taking on a passion project you have to start with looking at what you enjoy, so that you know you are creating good content for people. Then if an audience develops from that you can figure out which products or services they are interested in, which you can then create.
Compassionate Heart Parenting
As Michelle raised her kids, she began to learn more about attachment, positive parenting and being a more connected parent. She also discovered that implementing all these amazing strategies is not as easy as it seems. This is when she started her second passion project, Compassionate Heart Parenting.
As parents we have these expectations that we’re going to get it right all the time, that we know the right things to do and when we don’t, we can beat ourselves up so badly. (Michelle Puster)
It’s so easy to be isolated in our parenting experience but we have to realize that all parents and all kids go through this, it’s normal.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Connect with Katy Couples & Wellness Counseling on Facebook.
- Visit their website to access Stuck in A Communication Rut? 3 Key Steps to turn your next disagreement around
- Visit Michelle’s Let Go EFT website
- Connect with Compassionate Heart Parenting on Facebook, Instagram, Pinterest, and Youtube
- Subscribe to the Practice of the Practice Youtube Channel
- Group Practice Launch
- Group Practice Boss
Check out these additional resources:
- Ask Joe: Paid advertising, should I use it? How to calculate ROI? Do Facebook ads work? POP 638
- Apply to work together
- Pillars of Practice
- Sign up for Next Level Practice — Cohort Open!
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!
