Eric Malzone on How to Make Big Scary Business Decisions | PoP 521

Are there big dreams or big changes you need to create or make in your life? Is there a framework you can follow to guide you through difficult times of making hard-edged decisions? Why is 2021 fertile ground for new business ventures?

In this therapist podcast episode, Joe Sanok speaks with Eric Malzone on how to make big scary business decisions.

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Meet Eric Malzone
Image of Eric Malzone who is featured in this therapist podcast, speaking to Joe Sanok about making big scary business decisions

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness.

After 9+ years of owning multiple gyms and a deep analysis of his own “ideal day”, he decided to successfully exit his brick and mortar businesses to pursue the life he (and his wife) wanted while creating a bigger impact on the fitness industry as a whole.

Since then, Eric has launched and grown two top-rated podcasts- The Future of Fitness and Fitness Blitz Radio – interviewed 600+ professionals in the areas of fitness, health, and wellness – and co-founded Level 5 Mentors and Certified Course Creation amongst numerous consulting projects and joint ventures.

Visit his website and listen to the podcast. Connect on Facebook, Twitter, and Instagram. Also, listen to the Future of Fitness Podcast

In This Podcast


  • Big scary decisions framework
  • Mindsets to try out for the New Year
  • Advice to private practice owners

Big scary decisions framework

  • Ask yourself, what is the worst thing that can happen? Flesh out what the worst outcome could be to the decision that you are considering making. Verbalizing these theoretical fears often takes away a lot of their fear factor.

Once you boil it down to what’s the worst possible thing that can happen, and just be real you know, what is the worst possible thing that can happen, because its usually not as bad as you’d think. (Eric Malzone)

  • Then ask yourself the follow-up question, 10 years from now will I regret not having tried it? This is a powerful one because you visualize your future self and question how much you value this new maneuver.
  • The final question, what is the tiniest first step you can take to doing this new thing? Then, after you have answered all these questions, you can begin to move forward slowly into this new decision.

Mindsets to try out for the New Year

The end of the year signifies a prominent end and beginning for most people, an auspicious time to make a change by throwing out the old and bringing in the new.

Although this power and mindset is beneficial, it is important to remember that it does not only work at this time of the year, because you are able to reinvent or change yourself at any time. A lot of generally accepted norms are arbitrary, and you do not need to follow them simply because everyone else does.

Consider, what can you sustain for this year, rather than following a January-goal?

Advice to private practice owners

Ask yourself, all the plans that you have for ‘someday’ whatever that someday is to you, what can you do to make that someday today?

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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