- Rather than having that mentality we have in Grad School where we write the draft, we turn in the final polished paper and then we get the grade… That is not at all business works. The business works where we try things, it doesn’t work, we iterate, we add something, we take something away.
- A business owner owns the business, they don’t work in the business – you actually own it. And if you want to be the true definition of a business owner, you no longer do the act of providing therapy services, you’re managing.
- I think we have to understand what we’re trying to market first before we say ‘oh let’s market’. Because if you’re marketing the wrong thing that’s just going to be a big problem.
- For the most part, people who are actually reading your blog every week, already know about you. So if you’re trying to get new customers you have to get in front of new eyeballs. One of the easiest and cheapest ways to do that is to guest post somewhere else for somebody else who already reaches the audience you want to speak to.
- Think about what your ideal clients need right before they pick up the phone. What do they need to know right before they make their first appointment?
- Businesses that set themselves up as the guide, not as the expert or the hero are more successful.
- We as entrepreneurs need to have the courage to reward all decision-making and not try to swoop in and fix it. Because then we would start reverting back to the lower levels.
- Create your body of work that would turn into the book, to the podcast – all the things that can actually touch so many more lives than just you one-on-one. And then once you have your proprietary system you can train other therapists and coaches. So that way it’s not just you.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling but felt that often people couldn’t find him. Over the past few years, he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+