How do you choose your brand colours? What kind of pictures should you use on your website? What will resonate most with your audience?
In this podcast episode, Sam Carvalho dives into some frequently asked questions around marketing your private practice. The first being, what kind of brand colours and pictures you should use on your website.
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
In This Podcast
In this podcast episode, Sam Carvalho talks about what kind of brand colours and pictures you should use on your website when marketing your private practice.
What colours should you choose in your branding?
When it comes to brand colours there are a few things to consider. First, choose your preference and what resonates with you. If it doesn’t, you’re not going to be motivated to market it and excited to share it. Look into what others are doing in your industry as there may be a reason why most of your competitors use particular colours. Do a bit of research and then choose to either stand out from the crowd or go with what everyone else is doing.
Think about what your target audience would be attracted to. For example, males prefer brighter colours and tints while females prefer softer colours and tints. Blue is the most favoured colour by both, and the least favoured is orange, brown and yellow.
Briefly look into the meaning that your brand colours carry. Certain colours can create reactions and spark emotions, like calmness, or anger. When thinking of a colour scheme, have one or two main colours and then one colour that stands out for buttons and call-to-actions. The rest of the colours can be neutral. There are two different types of colour schemes when it comes to websites, monochromatic which uses different tones of the same colour and complementary which uses two or three colours that are complementary.
Using pictures on your website
When choosing pictures on your website, avoid stock images as much as possible. No one likes cheesy fake smiles. Also, avoid negative images and rather speak to your audience’s pain points through the words you use on the website.
Show the end result of therapy with you. It’s best to have someone take unique photos for your website of friends or models. Include people in some of your photos as therapy is a personal thing and people relate to people.
Try and have the same editing done on all photos. Chat to your web developer, and ask them to edit the photos in the same way. It gives it an extra professional feel.
Make sure your pictures fit with design website, and don’t over clutter the website. Make sure they’re not cut off and have similar colours. Also, make sure it resonates with your ideal client and remember to include diversity.
Ensure that your images are low file sizes so as not to slow down website speed and keep it minimalistic with white space. Ensure that your audience won’t get distracted and your message is clear.
- A Full Brand Strategy for a Private Practice | Branding Series 5 of 5 | MP 06
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