How much of your branding should be put on your social media? Are you branding on social media correctly? What platforms should you be using?
In this podcast episode, Sam Carvalho dives into some frequently asked questions around marketing your private practice. This episode answers whether or not you should be including your branding on social media.
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
In This Podcast
In this podcast episode, Sam Carvalho talks about whether or not you should be including your branding on social media.
Should you include branding on your social media posts?
Social media can be an independent platform, but should still contain elements of your brand. It’s a great way to add to your brand image. Each platform has a personality of its own and it’s important to treat each platform differently. First, find out where your ideal client hangs out to give you a direction of where you should be focusing on social media.
A brief breakdown of the social media platforms and how to make use of them
Facebook posts can be more ad hoc and less planned but it’s still important to stay consistent in terms of branding. Make sure the images you are sharing include your logo and/or a URL on all images. You want people to share what you are posting and when they do, they’ll share information on your brand along with it.
Instagram needs a bit more of a plan of what your feed is going to look like. It’s a very visual platform so visual consistency and branding are very important. Don’t post ad hoc, rather plan it out, be consistent and incorporate a colour scheme. Use an app called Preview to plan ahead. Your followers will get to know your look and feel when you stay consistent. Have your Instagram posts pull through to Facebook too if you would like.
Pinterest is not so important when it comes to consistency as you are often curating other people’s content. But when sharing your blogs or content of your own, include links to your website and logos where possible.
- FAQ 1/4: What Brand Colours & Imagery Should You Choose for Your Website? | MP 07
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