The Future of Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 286

Website Roundtable


Ever wondered what websites will be like a year from now? Have you thought about what type of future technology would improve websites?

In this episode, Joe Sanok speaks with with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay, in this Website Roundtable about the future of websites.

Podcast Sponsor

Earlier this year, we launched Next Level Practice. Next Level Practice is the supportive community that helps people start practices. Over time, we are going to continue to add content around growing and scaling a practice but, for right now, it’s just for people that have said to themselves, “I want to start a practice!” And, they got it going, and maybe it’s not going as well as they want.

There are so many different things that are part of this. We have live webinars, live Q&A, you get matched up with a one-on-one accountability partner, you get put into a small group of other people starting practices, and you get the support of me and my whole team – Alison, Sam, and Emily. We give away tons of free stuff, and we have competitions in there to help you take really great steps towards starting a practice. Things like: updating your Facebook page, making sure that your website looks good, and making sure that you’re attracting your ideal client.

So, if you are starting a practice and you want the authoritative, supportive community to be surrounding you so that you can be successful, head on over to practiceofthepractice.com/invite.

 

Meet John Clarke

I’m a licensed psychotherapist and a private practice expert. I’ve built thriving practices from the ground up in San Francisco, CA and Charlotte, NC.

In building my current practice, I had 6 private-pay clients booked for the first day that my doors were open.

 

Meet Jaime Jay

Jaime is a big hockey fan and he loves incorporating the sport into his business. He is the managing director for http://slapshotstudio.com, a WordPress development company where he builds websites that help define your brand.

He is the host of http://stopridingthepine.com. It’s a business marketing show where he interviews top thought leaders, authors, business professionals and more.

One of the most challenging areas in the podcasting industry is finding the time to consistently publish your podcast. He founded http://podcastpilot.com. This is a company that helps solve the time spent on publishing podcasts by offering professional editing and writing services. Basically, all a podcaster has to do is record their show and hand it off to Podcast Pilot. They will put your podcast on auto-pilot.

He is also the founder of http://doneforyouwp.com. Jaime has established a staff of WordPress developers that provide WordPress maintenance and help for people that don’t have the time or the knowledge to manage their own WordPress website.

Meet Perry Rosenbloom

Perry is the founder of Brighter Vision and bootstrapped the business from day one.

Before founding Brighter Vision, Perry built a number of outdoor-oriented, Internet based businesses that currently send over $1,000,000 in annual sales to REI, Backcountry, Amazon and other major brands.

 

In This Podcast

Summary

This is episode three of the three-part podcast series, Website Roundtable. In this episode, John Clarke, Jaime Jay, and Perry Rosenbloom discuss the future of websites. Each expert gives their opinion on what they believe lies in store for websites in the future as well as what technology they believe would improve websites.

Technology That Does Not Yet Exist That Will Improve Websites

  • CUI (Conversational User Interface) – talk your way through what you are looking for and have internet respond accordingly
  • Chat bots
  • Website adjusts based on your profile
  • Virtual reality tele-counseling (hologram)
  • Net neutrality: the principle that governments should mandate Internet service providers to treat all data on the Internet the same, and not discriminate or charge differently by user, content, website, platform, application, type of attached equipment, or method of communication.

Useful Links:

Meet Joe Sanok

private practice consultantJoe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

 

 

 

 

 

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Podcast Transcription

File: PoP 286 The Future of Websites – Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok, and Jaime Jay
Duration: 0:30:04:04
[START] Joe Sanok: Obviously, you’re going to invest in a website. Of course, you’re going to want IT support. But there’s also something else that is a no-brainer when it comes to leveling up your practice. Next level practice is the membership community and to call it a membership community doesn’t even capture what it really is. It is the authoritative support for starting a practice. If you are under $40,000 a year and you don’t want to waste time. You want to launch faster and you want to start seeing clients all in the context of community and learning with me, then you go over to www.practiceofthepractice.com/invite so that you can request your invitation for the next cohort for next level practice. We just launched our second cohort and it filled up quickly and we would love for you to go request your invite today. Again, that’s www.practiceofthepractice.com/invite.

[MUSIC]

This is the Practice of the Practice Podcast with Joe Sanok, session #286.

[MUSIC] [INTRODUCTION] Joe Sanok: I am Joe Sanok, your host. I hope you are doing awesome today. We have been covering websites throughout all three days this week, and so glad that you are here. I just want to encourage you to really look at what’s going to take you to the next level. And so thinking about is it that email today or is it taking some time to really think about expanding your practice. Is it getting coffee with a friend or is it pitching someone on a blog post from a bigger website or responding to a Help a Reporter Out. There’s so many times that we waste time as we are not focused on getting to that next level. And to me getting to that next level is not just about making more money, but it’s about having more of an impact on the world. If we can help more people, we can serve more people, help them grow their practices or whatever your specialty area is, the more you do that, the more you are going to have a positive impact on the world. So really focusing on what is the best use of your time this week. I am so glad that you are hanging out with me and these other three guys talking websites this week because it’s great use of your time. It’s going to help you level up. So without any further ado, let’s get this going.

[MUSIC]

Joe Sanok: Welcome to the Practice of the Practice Podcast. I am Joe Sanok and I am here with John Clarke from Unconditional Media. Hello, John.

John Clarke: What’s up Joe ?

Joe Sanok: And we’re here with Jaime Jay from Slapshot Studio. How are you doing, Jaime?

Jaime Jay: Good. How are you doing?

Joe Sanok: I am doing good. I am loving this series we are doing. And then, we have got Perry Rosenbloom from Brighter Vision. How is it going out there in Colorado?

Perry Rosenbloom: Ah, it’s going great. Still snowing here. We are getting dumped on this week, so…

Joe Sanok: Oh, it’s about time.

Perry Rosenbloom: … it’s… I know, right, the snow has been non-existent all year long for us.

Joe Sanok: Yeah. Well, we got dumped on early in the season and all the skiers and snowboarders loved it. And then, it’s like no snow for last couple of weeks. My daughter is taking ski lessons this coming Tuesday, and [00:03:12.24] [CROSSTALK] is there going to be any snow for her to learn on or it’s going to be just like [00:03:16.17]….

Perry Rosenbloom: Oh, of course… you know, you’re doing East Coast skis, no matter what there’s going to be a sheet of ice, right? [LAUGH]…

Joe Sanok: Oh, I don’t know about that. In Michigan, we did lot of fluff here. It’s not the big long runs of Colorado, but we get our powder. So…

Perry Rosenbloom: Right.

Joe Sanok: Well, we have been doing awesome series called Website Roundtable. Today is the third day of three and these three guys have been giving just such amazing advice. If you missed day one, we talked all about the essentials to a website. So where people mess up. We’re talking about the low hanging fruit. Things that just kind of piss us off on websites. Yesterday, we dove into funnels and we really just touched the edge of the iceberg… which fun fact, I watched one of those conspiracy videos that pop up on YouTube and it was all about the Titanic and why it actually sunk. And then my daughter and I… my six year old started looking to whether or not like it was actually true. There was actually a fire that had been going on inside of the titanic for three weeks that had made the section that hit the iceberg like melt away and they put that on the opposite side. So people wouldn’t see it when they were loading on. They found all these pictures and we looked into all the stuff and the iceberg ended up hitting there, and that’s why it was so weak. And we looked in New York Times and all these. Smithsonian had verified it. So it wasn’t just a conspiracy video, but it shook my world that the Titanic was sunk because of a fire which has nothing to do with what we were trying [00:04:42.23] [CROSSTALK] [LAUGH]. But today we are talking the future of websites. So I don’t know how the transition goes…

John Clarke: Great chance of very smooth transition.

[TECHNOLOGY NOT EXISTING THAT WILL IMPROVE WEBSITES – CONVERSATIONAL USER INTERFACE/CUI] Joe Sanok: Yeah, very smooth. So smooth. People love the show because of my awkward transitions into other things… So today we are talking future of websites, I would love to start from hearing from each of you. What’s the technology that does not yet exist that you hope someday exist for websites that just like you can go holograms, you can go like mindreading, Black Mirror on us. What is something that you just would love to see our website be able to do?

John Clarke: Jaime is literally bursting at this thing and I already know what he’s going to say about this…

Joe Sanok: All right Jaime…

Jaime Jay: Well, I don’t know, if you know, I’m going to say, but CUI, CUI.

Joe Sanok: CUI? What’s CUI?

Jaime Jay: Conversational User Interface. So conversationally driven…

Perry Rosenbloom: Oh, man.

Joe Sanok: So tell me more, what would you love to see happen, like how would that look for me on a… I go to a counseling website and what happens?

Jaime Jay: I would love to be able to talk my way through what it is that I want to do and have it respond to me based on what is in my interest, that I will have the searching and everything like that, hands off, much in the same way that Amazon echoes or [00:05:57.16] driving through google home, all of that. So that in my opinion… CUI is going to be something I think that’s really going to come into people’s… just like SEO and all that stuff. I think [00:06:09.20] [CROSSTALK]…

Joe Sanok: So basically you would say to your computer, “I need a marriage therapist that’s awesome.” You just talk to your computer and it says, “Call Joe Sanok,” or “Call John Clarke,” or call someone. Like that kind of stuff?

Jaime Jay: Yeah, I think there will be… we have to figure out how you are going to get there to a certain destination, but I think it’s going to be much like there is domain for websites. I think there is going to be domain for conversational user interface.

[TECHNOLOGY THAT WILL IMPROVE WEBSITES – CHATBOTS] John Clarke: Jaime, is this different from chatbots or how different this is?

Jaime Jay: Yeah, yeah. I think chatbots are going to have a lot to do with it, but I don’t think it’s necessarily chatbot [00:06:42.25] more bot driven.

John Clarke: Okay.

Jaime Jay: But yeah, I think it will kind of live in that round somewhere.

Joe Sanok: Oh, there is chatbots on Facebook. I love how they have started saying and this is just going to make them way more money, but they will say you just ended this campaign. You want to see the stats and it’s just like yes. And then it’s like does it all in messenger. And it’s like, would you like to run this campaign again. Yes, I would. And rather than have to go and like poke around, I just get what I want to get. It’s so much better for me as the end user.

John Clarke: Six months later you start having feelings for that chatbot. I’m wondering what are we, you know…

Joe Sanok: So “What is your name, messenger?”

[LAUGHTER]

John Clarke: They start deflecting it back to you. No I think it’s interesting and it’s also controversial for us and kind of the laws that we have to state to, but that I actually know a therapist in California who has a chatbot on his therapist website now and it spurred all sorts of controversy on the Facebook group about it. That chatbot effectively… when you land on his page, it pops up. And there’s actually a little picture of his admin assistant. And it says, “Hey, this is Jaison. How can I help you today?” Or something like that. And you might say I am looking for counseling. “Great! We have five counselors. Here are their names and their different pages. What are you looking to work on.” “Well, I want to work on anxiety or something.” “Well, here’s the page for anxiety.” Et cetra. So anyway there is just… from a very basic level, that his practice has been using this chatbot to kind of warm people up. But again, it’s not an actual person sitting there. It’s a [00:08:24.27] [CROSSTALK]….

Joe Sanok: Do you have disclose that this is Jaison. I’m a chatbot. Or that’s all automated or do they then call and say, “Hey, I love talking to you, Jaison.”

John Clarke: It’s not disclosed. At least not in this particular one. But I just don’t what other therapists are using them yet. So I think it’s the Wild Wild West right now.

Joe Sanok: Sure.

John Clarke: But I do think even for the sake of a chatbot that’s there and could schedule your first appointment for you and not talk about any other clinical stuff or about, you know, “Are you suicidal and stuff like that?” I think that’s going to be the future of therapist websites in some way. I just don’t know when or where or how soon.

Joe Sanok: Sure.

Perry Rosenbloom: I could see some major problems with a chatbot from a HIPAA perspective because depending on the questions that you are asking that data is going to be logged and the company who is hosting it. And I can’t imagine any chatbot companies are signing VAAs. So there’s a lot of concerns there…

Joe Sanok: Sure… but if they could overcome those… that could be pretty cool if they could overcome that…

John Clarke: Yeah, HIPAA compliant chatbot.

Jaime Jay: Just if I… we have talked to a company that is working on that very solution right now. So…

John Clarke: Oh, cool.

Joe Sanok: Oh nice. Perry, what do you dream of… and you can go as crazy as you want to go [CHUCKLE].

[TECHNOLOGY THAT WILL IMPROVE WEBSITES – WEBSITE ADJUSTSMENTS – VOICE COMMANDS, BASED ON PROFILE, VIRTUAL REALITY TELECOUNSELING (HOLOGRAM)] Perry Rosenbloom: Similar to Jaime, and it might actually be the same thing as Jaime said. I’m not 100% certain. But when you arrive on a website, being able to use a voice command to do what you want to do. So contact. Well, right away you should be able to say, “Call this company.” And you should be able to call them, without having to find the phone number. Well, a well-designed website should have the phone number [00:10:06.17] on every page. But you should be able to just contact a company through voice commands in the near future, and I don’t see that being too far off. The date is already built into [00:10:21.01] schema.org, should have your phone number in there, business’s phone number, and so it could very easily be a something built into a mobile browser where you press the button for voice recognition. You say, call this company. Then you go to schema.org data and call which for people who are listening like what on earth is he talking about. Schema.org is contextual language that you put on to a website in the backend that tells browsers and the search engines the name of the business, where it’s located, where its phone number is, what zip code it’s in, all that important data. It helps from a search engine optimization perspective. But then it’s also going to be utilized for additional data points, so that you can use the data in there through voice commands or through search commands and so I think that’s something that you’ll likely see I would imagine in next year to two, really starting to have an impact [00:11:23.24]. The technology is ready for it. It’s just about if a company wants to take lead on it, one of the big three, you know, Apple, Google or Firefox basically.

Joe Sanok: Yeah. I would say for me one thing that is kind of, I wouldn’t say boring but probably, more realistic soon [00:11:42.02] some websites can do this, but I would love to this to be standard where when you go to a website, it adjusts based on my profile. So for example if they know that I am almost 40 years old and they know how old my parents are, I am not going to get something on my website that says, are your parents almost ready for retirement home or if they know that I’m married because of my Facebook status, the kind of the things that wouldn’t apply to me are just kind of removed from the website. So that the website has become much more catered to my exact needs. I think that would be really cool. I like dreaming big, so I think it would be awesome to have some sort of virtual reality tele-counseling where maybe even where it’s like without the goggles. You know if we can do holograms where it feels like it’s more of an in person one. Tele-counseling now still works for some people, but it’s also not nearly as personal. I would love to see that technology of hologram counseling if we are going to go big [00:12:39.28].

Jaime Jay: Well, hey Joe, my friend Dave Sanderson… I’m not sure if you remember the Miracle on Hudson…

Joe Sanok: Mm. Yeah.

Jaime Jay: …where the plane landed on the Hudson. Well, he was the the last person to get off, off that plane, and how the passengers got off and everything [CROSSTALK]…

Joe Sanok: And then movie of [00:12:53.25], “Sully” was incredible.

Jaime Jay: He is in the movie?…

John Clarke: [00:12:57.02].

Jaime Jay: Yeah, yeah. So… But he actually did a speaking engagement… and he speaks about 250 times a year… that he did a speaking engagement recently about a month and half ago as hologram. So he recorded in his office and was that a hologram in another State.

Joe Sanok: What?

John Clarke: That was cool.

Joe Sanok: Aah. It is upon us. [LAUGH] For those of you listening that aren’t tech geeks, well, you can just turn this off, because we are going to be talking about the future of websites and I might get excited. I have loved the TV show Black Mirror. There’s some crazy episodes there. You don’t want to watch with your kids for sure, but just whole like a future of technology of what could be if let technology to run away. I love that, like, just still being fiction kind of stuff. So let’s talk about it. Go ahead, John.

John Clarke: Well, I think that’s a big part of it, is how can we get closer to actually being as closest as we can to being in the room with a client without actually being there. So the evolution of online counseling is huge right now and getting bigger and there is lot of things that are helping therapist do to that. Right? Whether it’s the platform or the ability to find and connect with potential clients who are on the other side of the country or living in a third world country whatever it is. So there is that. There is a new stuf that’s being done and actually there our team does with advertising from online counseling across wherever you can advertise digitally wherever you wanted. I think in the more near future or stuff that we are already seeing right now is I think through the therapist website, there is a lot more point of interaction and a lot more functionality that you can get out of a therapist website. Even something as simple as a client portal, right, or something where as a potential client I can land, schedule that first appointment and then whether this is through your EHR or is something separate, I can log in, I can schedule my next appointment. I can fill out my intake paperwork. I can pay my invoices, download my superbills. Right? Maybe even do an online session through that portal. Again I think the near future is more features like that where I don’t need to go to the actual EHR, go to simple practice, to get the appointment booked or download my superbills. Things are going to be, I think, more integrated into therapist website itself and it’s going to be more like a hub and more interactive between therapist and client.

Joe Sanok: Yeah. I wonder what websites would be like just even a year from now, because you just think about the pace of technology and Jaime and Perry you too have a really good policy on stuff… sometimes both of you will say, oh yeah, that’s already happening. I’m like, what? Blows my mind. So like a year from now what do you think that both of you will actually be doing for your clients? What you think will be different a year from now in regards to the technology, the things that maybe right now are too expensive for the average person to have on their website? What do you think might change in the next year or so?

Perry Rosenbloom: That’s a great question. I think it depends on the company. So one thing that we have done at Brighter Vision is and one thing we are pushing forward in this upcoming year at Brighter Vision is because we work exclusively with therapists, that positions us to deliver website trends that are too expensive to individual small business owner, [00:16:27.06] deliver them to our customers at a very large scale in a way that does not cost them anything. Because we incur the costs and are able to deliver it out to all of our customers. So we have a few things in the works along those lines, in like a general sense I’m not too sure but from something that we have in the pipeline is being able to deliver. We are working on for example a landing page plugin so that our customers can create and design a landing page really easily for their website and integrate it with MailChimp or whatever email service provider they are using [CROSSTALK] [00:17:06.16] and so…

Joe Sanok: Hopefully AWeber too…[LAUGH].

Perry Rosenbloom: [LAUGH] Not sure about AWeber. I think you and I might be one of the few people with accounts left there.

[LAUGHTER]

Perry Rosenbloom: But you know, maybe AWeber too. We will see. But you know things of that nature where you are able to deliver expensive services and products, but deliver them at a reasonable cost to the end-user. And I think, you know, that’s something that we are going to be able to do on a larger picture scale. I would love to hear what Jaime’s thoughts are because you know all we do is therapists websites. We are so entrenched in that world, I love to hear from a larger scale design perspective what Jaime’s perspective is on it.

Jaime Jay: Well, yeah, I’m pretty excited. I think I have some ideas and some concepts around. I think what’s going to happen is… you would probably know this… [00:18:02.29] every two years, we are looking at redesigning sites and implementing the latest strategies. So I think what’s going to be happening is a lot more companies are going to be putting out products that are easily scalable. I think what one thing is going to be is, you talked about plugins and things like that. I think in the future there is going to be a new technology that alleviates plugins. With WordPress, you see WordPress grow because it’s 34-35% of the market share right now and growing. I think there’s going to be more people using it because it is a pretty easy platform to get around, but I think one of the biggest challenges right now is security issue. So while people are still learning about what hypertext protocol, what does http means, what does https mean, I think that’s going to be coming more to the forefront. There is a solution out there that’s called Let’s Encrypt [00:19:00.05] for a second, but it’s a free solution. It’s really neat. However, I think that’s probably going to be changing pretty soon. Google actually will rank you and give you better ranking as a trustworthy site if you buy what’s called a secure sockets layer/SSL, and I really think privacy and security is really going to come into play. And I think we are going to start seeing probably in a year or two is if we do not have a secure site… if you have ever gone and google something and [00:19:35.03] screen pops up, and says this is an unsafe site, I think that’s going to start happening more and more and more. And to alleviate that, you are going to need to secure a site by purchasing an SSL. Now there are people that are, “Hey, I want to get. Let’s encrypt. That’s good.” If you are just looking for the encryption, sure. The problem is with Let’s Encrypt, they are pretty much approving, and Symantec just got in big trouble for this because they are approving all kinds of SSL. So you can literally be a scammer, a hacker, and get an SSL certification that would falsely say that yeah this is a legitimate site. Whereas if you go and you purchase an SSL from your hosting provider, whoever that maybe, if you purchase it, sure it costs a little bit of money, I think 30 bucks or 40 bucks for the year or two years. I’m not exactly sure, it varies, but it’s not a huge cost. But I really think over the next year, this is going to be a huge, huge, huge point of interest and the reason why is because if you [00:20:39.01] have a WordPress site and you look at the backend there, there is plugins that maybe deactivated or they are not working or you may go in there and you say, ah, where are all these updates. Well, the reason why WordPress updates or plugin developers update these plugins and [00:20:56.01] is because one or two things. Either they’ve come up with a new, really cool feature or there was a vulnerability that they found [00:21:06.10] to patch. So I think it’s really important to protect your site in the backend with [00:21:09.07] and something to less degree…

Perry Rosenbloom: Yes…

Jaime Jay: …but the other part of that is even if those are deactivated, that still has a vulnerability issue there. These are some of the things that I think are going to be alleviated going forwarded now. This is probably [00:21:23.26] off down there, but the SSL thing is a security thing, is here now because those attacks are going crazy and you don’t want to have people hack into your site.

Joe Sanok: Yeah, and I think that’s why it’s so important to have somebody that knows this stuff on your team whether it’s having a built-in team like Brighter Vision or having somebody that you trust that can do updates every month. I know for me it’s just part of my hosting package that they do all of that and kind of check the backend side. Other folks may not be at the dedicated server level. But I mean these are things that, like I should not be figuring out how to do an SSL on my website and going to Wordfence and Let’s Encrypt and all the stuff. But I should at least know those words to say to my IT guy or girl, hey, what are you doing for my SSL. So just having those words I think is so important. Thanks so much Jaime. [CROSSTALK] I mean…

Perry Rosenbloom: One quick point… I would love to chime in. So this is really cool because you are saying what’s going to be different in a year or so. And as Jaime is talking about all that you know about a year ago, google started dinging websites and the search results if they did not have an SSL certificate. So what happened? Well, the traffic went up encrypted. They are https encrypted websites. Traffic went up from 59% to 73%. This was as on October 2017. So it’s crazy how, you know… what’s going to be the thing that we don’t see on the horizon that’s going to happen in a year or two, it’s all going to be dependent on whatever Google or Apple do. Whatever they tell website, however they are going to change their rankings, whether through the App Store with Apple or it’s in Google search results. Whatever they do, that’s going to change the rankings. That’s what’s going to be the biggest impact in web design. And so when they do say if you don’t do this, your ranking is going to suffer, well, everyone is going to be scrambling and make sure they have that immediately [LAUGH]. So…

[TECHNOLOGY/CHANGES THAT WILL IMPROVE WEBSITES – NET NEUTRALITY] Joe Sanok: We have just a couple of minutes left. But I want to ask you guys real quick how do you think this whole net neutrality thing is going to affect websites and what’s kind of some of the basics that even people should know. In two minutes or less. All right. Go [LAUGH].

Perry Rosenbloom: I don’t think this [00:23:45.09] net neutrality will impact a small business like a private practice in any capacity. It’s going to in much more impact the overall US economy because it’s going to make it harder for the next Netflix to exist. It’s going to make it harder for the next big company to come around, the next YouTube. And that’s going to negatively impact the US economy dramatically. For a therapist in private practice, we’ve done a lot of questions about that. Once a day we getting a questions about net neutrality. I don’t think it’s going to impact a small business website in any way. That’s not really the point behind it. The point is to make high bandwidth companies like Netflix and YouTube paid more to deliver their content to the end-user.

Joe Sanok: So less creativity, less startups that could really become that next big one and the big behemoths will be able to charge more. Again, John, Jaime, what you guys think about net neutrality and the impact that might be having. Maybe a minute or less for each of you.

Perry Rosenbloom: [LAUGH] It’s all yours, Jaime.

Jaime Jay: Ah, I just think it’s going to impact mainstream messaging and it’s just that’s why [CROSSTALK] [00:25:00.17] hundred percent.

Joe Sanok: You said, yeah… Cool… Cool, well then is there anything in addition to that, John, you want to throw in there or you [00:25:09.16].

John Clarke: I just think that the bottom line is more and more people, more and more consumers are going to the internet primarily as a way to find their next therapist, and so you have to have the right resources in place [00:25:24.00] your website is, your most valuable marketing asset by far, and I just think we have to embrace it, we have to embrace the changes. We have to acknowledge what we don’t know and we have to keep trying to kind of keep up or get help from people who can help us keep up. So I think that’s the bottom line for me.

Joe Sanok: So I usually end with the question of if every private practice owner in the world were listening right now, what would you want them to know, but I’m going to actually have a different question, and the question I would love for your guys to answer as a closing question is, every website owner needs to start, what he needs to start doing? So who wants to jump in first here?

Jaime Jay: They need to start revamping the content on their website and not offering everything that they do on the website, cutting cornerstone content. There is four corners to a square. So offer four or less.

Joe Sanok: Right.

John Clarke: For me, it’s always clarifying your message, coming back to that message, making it abundantly clear, and then repeating that enough times to where your potential clients simply can’t be confused any more.

Perry Rosenbloom: I would say that, you just stop doing it yourself. You need help with messaging, go to John. You need help with a website design, go to Jaime or Brighter Vision. You are great. You’ve been [00:26:54.21] right now. You are great in session. Work with your clients. Network market. Let professionals handle things that will allow you to grow your business. It’s an investment, but you [00:27:07.16] and there is always a tradeoff. Whenever you can hand something off to a professional at reasonable cost – and all three of us offer fantastic services at a reasonable cost and Joe from a private practice coach perspective, you know. Get the help you need, so that you can focus on what you do best, and that will be my big take away.

[CONCLUSION] Joe Sanok: Awesome. Well, Unconditional Media that’s John’s company, Slapshot Studio that’s Jamie’s and Brighter Vision that’s Perry’s, thank you so much for being on website roundtable. Those of you that are listening, you can subscribe to the Practice of the Practice Podcast in your favorite podcast player. And thanks for letting us into your ears and into your brain. Have a great day, guys.

Guests: Thanks Joe for having us.

[MUSIC]

Joe Sanok: Well, Thanks so much for tuning in to this website roundtable series, all three of these guys are just rocking out, teaching people about how to build their websites. So make sure you tune into all three of the podcasts if you want extra information. If you want to be a part of Next Level Practice to get more clients and save a ton of time, I would love for you to request your invitation over at www.practiceofthepractice.com/invite. Our next cohorts are going to be starting soon. What we do is we provide support in small groups of six to eight that are going to be accountable to each other for growing their practice. We give trainings that are live and recorded every single month. We do Q&A sessions and we give you the resources and tools you need to have a private practice all for one price. Now, what’s really cool about is we give things like a free logo. We help you with designing things for your rack cards. We give you feedback on your Psychology Today and on your website. It’s really we want to be the thing that complements your practice. It’s as essential as a website. So if you want access to that, head on over to www.practiceofthepractice.com/invite. Right now, it’s only $77 per month and you get all of that support from our whole team. I am in that Facebook group almost every single day answering questions, going live, giving seminars and tutorials as much as I can to help that group grow. So if you want that, again it’s www.practiceofthepractice.com/invite, and thanks so much for letting us into your ears and into your brain. You are amazing. Keep up the good work. Your clients need you, your community needs you, and we need you to be successful. Keep it up. See you.

[MUSIC]

This podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. It’s given with the understanding that neither the host, the publisher or the guests are rendering any legal, accounting, clinical or other professional information. If you need a professional, you should find one. And thanks to the band Silence is Sexy for that intra music.

[MUSIC] [END OF PODCAST 00:30:01.05]

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