How can you use your time with focus and precision? Are the potential risks keeping you away from significant success? What are the cornerstones to growing a new practice?
In this podcast episode, Joe Sanok speaks with Gen Morley about achieving private practice goals and growing your practice.
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Meet Gennifer Morley
Gen became a counselor after years of working in the medical profession. While applying to medical school, she realized that the aspect of medicine she most appreciated was supporting patients when they faced significant change and challenges in their lives. As a result, Gen has created an approach to counseling that effectively combines evidenced-based therapies with a down-to-earth approachability. As the director of North Boulder Counseling, Gen specializes in anxiety and major life transitions for adults & children.
Gen received her master’s degree in transpersonal counseling psychology from Naropa University in Boulder, Colorado. Her extensive expertise includes EMDR training at Maiberger Institute in Boulder, CBT training at Noeticus Counseling Center in Denver.
In This Podcast
- Getting focused
- Getting clients
- Growing your practice
- Gennifer’s advice to private practitioners
Get clear on what it is that you want, in both your long-term and short-term goals. Knowing what you want and having an idea of what you are working towards encourages you to make the best use of your time.
If it was work time, I worked. That was helpful, to start [thinking] “I run a business, and during work hours I work”. The first thing I did was to start managing my time, take my time, and own my time and that felt awesome. I wasn’t giving away my [work] time to my family. (Gennifer Morley)
Work in alignment with your environment: if you are at work during work hours, you work. Even if a client cancels or you have a free session, use that time to work, instead of running errands or cleaning the house. Run errands and clean the house when it is time to do them, not as avoidance strategies.
Gennifer’s first point-of-call was to boost her SEO ranking. In the beginning, many of her clients were personal referrals, which is great for repour but can be slow when the goal is to fill the practice.
It can be daunting to invest money into your practice but when you work with great resources and people, it can be one of the most rewarding decisions and a kick starter for growth.
Investing in SEO, joining Mastermind groups, and finding communities that inspire you are all bonuses that boost your practice to further heights.
Growing your practice
As you get ready to bring clinicians into your practice, look at the risks. When you are wanting to hire clinicians but feel nervous about the risk of failure – go to that place in your mind, what is the worst that could happen?
Worst case scenario, the whole thing falls on its face, and at that point, I lose nothing. I lose that person and what was invested in that income, but I still had all my clients, so I would just go back to square one essentially and had learned a whole bunch of stuff [to] try again later … this is amazing, there was almost no risk, and I have the potential for significant gain. This is a no-brainer. (Gennifer Morley)
Growth is often daunting and even though it is the key to future successes, sometimes it is avoided due to the risk.
Look at the risk – what is it really? Is the risk worth not trying for the potential success? Almost always the success is significant, and the chances for it are higher than you think.
Gennifer’s advice to private practitioners
Decide what it is that you want, not what you think you can get. How do you want your life to be? It might take longer than you thought and be more difficult than you realized, but do not let that dissuade you.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Go to SimplifiedSEOConsulting.com/joe and schedule a call with their team
- Visit Gen Morley’s personal website to find out more about her lifestyle coaching
- Connect with her on LinkedIn
- Visit the North Boulder Counseling website and connect with them on Instagram and Facebook
- Check out the Bigger Pockets Podcast
Check out these additional resources:
- Rocky Lalvani is a Profit First Professional | PoP 633
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- Sign up to join the free webinars and events here
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- Apply to work with us — decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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