Attract Clients and Grow Your Practice with Gen Morley | PoP 634

A photo of Gen Morley is captured. As the director of North Boulder Counseling, Gen specializes in anxiety and major life transitions for adults & children. Gen Morley is featured on Practice of the Practice, a therapist podcast.

How can you use your time with focus and precision? Are the potential risks keeping you away from significant success? What are the cornerstones to growing a new practice?

In this podcast episode, Joe Sanok speaks with Gen Morley about achieving private practice goals and growing your practice.

Podcast Sponsor: Simplified SEO

An image of Simplified SEO Consulting is captured as the sponsor on the Practice of the Practice podcast, a therapist podcast. Simplified SEO Consulting will help improve your private practice rankings and get you to the top of search engines.You’re a busy practice owner wanting to both continue growing your practice and leave enough time so you can make Thursday your new Friday. In order to grow your business in the 21st century, you know you need your website to be getting more traffic than it is right now. I recommend you check out Simplified SEO Consulting. Founded and run by a private pay group practice owner, their staff understand what it takes to get a private practice website to the top of Google and in front of more of your ideal clients. They have a proven process that focuses on making specific changes to your website that can make a huge difference.

To really grow your business, you need the most effective advice and the most efficient way to get your site to the top of search engines and help it stay there. What are you waiting for? Go to and schedule a call with their team.

Meet Gennifer Morley

A photo of Gennifer Morley is captured. She is an owner and therapist at North Boulder Counseling. Gennifer is featured on Practice of the Practice, a therapist podcast.

Gen became a counselor after years of working in the medical profession. While applying to medical school, she realized that the aspect of medicine she most appreciated was supporting patients when they faced significant change and challenges in their lives. As a result, Gen has created an approach to counseling that effectively combines evidenced-based therapies with a down-to-earth approachability. As the director of North Boulder Counseling, Gen specializes in anxiety and major life transitions for adults & children.

Gen received her master’s degree in transpersonal counseling psychology from Naropa University in Boulder, Colorado. Her extensive expertise includes EMDR training at Maiberger Institute in Boulder, CBT training at Noeticus Counseling Center in Denver.

Visit Gen Morley’s personal website to find out more about her lifestyle coaching. Connect with her on LinkedIn.

Visit the North Boulder Counseling website and connect with them on Instagram and Facebook.

In This Podcast

  • Getting focused
  • Getting clients
  • Growing your practice
  • Gennifer’s advice to private practitioners

Getting focused

Get clear on what it is that you want, in both your long-term and short-term goals. Knowing what you want and having an idea of what you are working towards encourages you to make the best use of your time.

If it was work time, I worked. That was helpful, to start [thinking] “I run a business, and during work hours I work”. The first thing I did was to start managing my time, take my time, and own my time and that felt awesome. I wasn’t giving away my [work] time to my family. (Gennifer Morley)

Work in alignment with your environment: if you are at work during work hours, you work. Even if a client cancels or you have a free session, use that time to work, instead of running errands or cleaning the house. Run errands and clean the house when it is time to do them, not as avoidance strategies.

Getting clients

Gennifer’s first point-of-call was to boost her SEO ranking. In the beginning, many of her clients were personal referrals, which is great for repour but can be slow when the goal is to fill the practice.

It can be daunting to invest money into your practice but when you work with great resources and people, it can be one of the most rewarding decisions and a kick starter for growth.

Investing in SEO, joining Mastermind groups, and finding communities that inspire you are all bonuses that boost your practice to further heights.

Growing your practice

As you get ready to bring clinicians into your practice, look at the risks. When you are wanting to hire clinicians but feel nervous about the risk of failure – go to that place in your mind, what is the worst that could happen?

Worst case scenario, the whole thing falls on its face, and at that point, I lose nothing. I lose that person and what was invested in that income, but I still had all my clients, so I would just go back to square one essentially and had learned a whole bunch of stuff [to] try again later … this is amazing, there was almost no risk, and I have the potential for significant gain. This is a no-brainer. (Gennifer Morley)

Growth is often daunting and even though it is the key to future successes, sometimes it is avoided due to the risk.

Look at the risk – what is it really? Is the risk worth not trying for the potential success? Almost always the success is significant, and the chances for it are higher than you think.

Gennifer’s advice to private practitioners

Decide what it is that you want, not what you think you can get. How do you want your life to be? It might take longer than you thought and be more difficult than you realized, but do not let that dissuade you.

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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