This month was amazing, I really needed to slow down and think about how to move forward. In June, I sold my counseling practice. So, in July the focus was on wrapping up with clients, going on vacation, and rocking out Slow Down School.
For me, Slow Down School was by far the highlight of the month. Whether it was watching LaToya have her first s’more, Michael skipping an “unskippable” piece of concrete or just diving crazy deep into reinventing businesses, it felt like I was in my element.
It’s hard not to oversell Slow Down School, but it is a magical part of my year when I get to work with some of the top performers in my audience. It’s hard to get here, it’s a week off, so it really takes a committed person to do all of that.
But what happens, is the absolute perfect group forms. It’s people that really want to experience mega-change to level up through big ideas, practice, or both.
It makes me crazy excited for Killin’It Camp in October.
Private Practice Videos and Highlights
Top Private Practice Stories
How to Market Your Private Practice
Marketing is about helping the right people know that you exist and turning away the wrong people. That’s it. Say your work is focused on affair recovery, that’s who should be contacting you, not couples who are about to get married.
I’m going to cover the most common myths of marketing your private practice and the three things you have to understand to be a Master of Marketing.
8 Self-Care Tips Every Online Counselor Needs to Know
Working from home can be a practical solution to improving the balance between your work and home life. I was ready to give up the eight-hour workday, the rush hour traffic, the after-work trips to the grocery store, all for the luxury of working from home… or so I thought…
Counseling on the couch can also bring a host of struggles, including long hours, headaches and neck discomfort associated with excess screen time, limited social supports, and a lack of separation between work and home life. Combat these struggles by implementing the following self-care tips.
Ask Kelly Higdon: What are the Mistakes/Successes when Starting a Counseling Practice?
We look at common mistakes counselors make when starting/growing a private practice, things successful private practice owners have done right and when counselors should consider adding clinicians to their practice.
Private Practice Podcasts
Marisa Peer says that I am Enough | PoP 381
Ever feel like you’re not enough or are you helping client’s who feel this way? Not sure what to do, how to move past or deal with those feelings? Want to find out some actionable steps you can implement?
In this podcast episode, Joe Sanok speaks with Marisa Peer about being enough, dealing with rejection and believing in yourself.
Dr. Marie Fang is Helping You Build Private Practice Skills | PoP 382
Are you just starting a practice and have some unanswered questions? Within your own marketing, are you being consistent with your branding? Want to hear from someone who is passionate about helping others in private practice?
In this podcast episode, Joe Sanok speaks with Dr. Marie Fang about building private practice skills, some things she did wrong at the start of her journey and what she learned that has now put her on this successful path.
Where to Take Your Wild Child on Vacation | PoP 383
Do you have a strong-willed child and are planning a vacation but not quite sure where to start? What are some activities that are appropriate? How can you get your kids involved in the planning of your vacation so that they have something to look forward to?
In this reverse podcast episode, Megan Chapa interviews Joe Sanok about where to take your wild child on vacation, how your influence can determine the tone of the trip and some do’s and don’ts.
How to Set Your Private Practice Rates (and How to Raise Them) | PoP 384
Are you still struggling with figuring out how to set your rates? Maybe you want to raise your rates but are not sure how to do it. Want some inside info that will help you do both and make sure you are getting paid what you are worth?
In this podcast episode, Joe Sanok speaks about how to set your private practice rates and how to raise them.
Why Slowing Down is the Key to Growing a Practice | PoP 385
Does the thought of slowing down and stepping away from your business leave you feeling nervous? Wish there was a way you could just shut down without having to worry if everything is running smoothly? Not sure how slowing down can benefit your life and your business?
In this podcast episode, Joe Sanok speaks about why slowing down is the key to growing a practice.
Three Stages of Private Practice from Solopreneur to CEO | PoP 386
Which phase of practice are you in? Wanting to grow but not sure how to do so? Want to know what you should be doing at each phase of your practice?
In this podcast episode, Joe Sanok speaks about the three stages of private practice from solopreneur to CEO.
Past Monthly Income Reports
People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses! One way we fund this website is through affiliate links, we try to disclose this whenever possible:
This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
2019 Private Practice Income
- How to Kill It in Private Practice June 2019 $68,047.07
- Private Practice Numbers May 2019 $57,599.86
- I forgot to do it in April 2019, it was around $51k, sorry 🙁
- How to get to the next level of private practice March 2019 $58,231.28
- Is private practice worth it financially? February 2019 $53,167.85
- Multiple Streams of Income in Private Practice (How I took 5.5 weeks off) January 2019 $51,713.59
2018 Private Practice Income $587,618.41
- What’s working in private practice December 2018 $50,051.75
- Building multiple streams of income for a private practice November 2018 $53,185.49
- Building Recurring and Predictable Income October 2018 $55,079.57
- How to Absolutely Kill It In Private Practice September 2018 $48,012.81
- Start with Lifestyle, Then Build Your Business August 2018 $54,209.33
- You’re Not Stuck, Launch Your Big Idea July 2018 $47,853.48
- How to transition to Private Practice June 2018 $46,941.05
- How to grow a Private Practice May 2018 $62,692.95
- Making Money in Private Practice April 2018 $41,449.97
- Can you make money in private practice? March 2018 $43,859.53
- How to make more in consulting than in therapy February 2018 $43,623.98
- How to Grow an Income and Impact January 2018 $40,658.50
2017 Private Practice Income: $456,983.53
- How to Grow a Private Practice December 2017 Income $32,044.57
- Costs of Starting a Private Practice November 2017 Income $43,930.55
- How to Scale a Business October 2017 Income $39,154.45
- How much money can a counselor in private practice make? September 2017 Income $29,227.97
- Private Practice Income August 2017 Income $35,382.59
- Is there money in private practice? July 2017 Income $62,227.47
- How do private practices make money? June 2017 Income $32,578.72
- How to Add Multiple Streams of Income May 2017 Income $31,329.66
- Make Money in Private Practice April 2017 Income $29,248.40
- How much do counselors make? March 2017 Income $33,780.54
- How much do therapists make? February 2017 Private Practice Income $28,062.84
- January 2017 Private Practice Income $28,686.11
2016 Private Practice Income: $323,047.89
- December 2016 Private Practice Income $26,390.37
- November 2016 Private Practice Income Report $29,365.76
- October 2016 Private Practice Income Report $37,487.87
- September 2016 Private Practice Monthly Income Report $21,233.43
- August 2016 Private Practice Monthly Income Report $23,402.56
- July 2016 Monthly Income Report $21,780.77
- June 2016 Monthly Income Report $41,700.26
- May 2016 Monthly Private Practice Income Report $22,925.73
- April 2016 Monthly Income Report $31,776.33
- March 2016 Monthly Income Report $27,512.81
- February 2016 Monthly Income Report $17,790.27
- January 2016 Monthly Income Report $20,862.33
2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week)
- December 2015 Monthly Income Report $20,030.69
- November 2015 Monthly Income Report $28,470.34
- October 2015 Monthly Income Report $23,215.45
- September 2015 Monthly Income Report $22,257.19
- August 2015 Monthly Income Report $23,330.67
- July 2015 Monthly Income Report $17,953.38
- June 2015 Monthly Income Report $28,680.91
- May 2015 Monthly Income Report $13,647.91
- April 2015 Monthly Income Report $18,397.42
- March 2015 Monthly Income Report $18,077
- February 2015 Monthly Income Report $10,258.02
- January 2015 Monthly Income Report $10,650.16
2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week)
- December Monthly Income Report $11,746.06
- November Monthly Income Report $11,695.30
- October Monthly Income Report $13,784.57
- September 2014 Monthly Income Report $7,084.45 (but took 2 weeks off for baby)
- August 2014 Monthly Income Report $11,541.71
- July 2014 Monthly Income Report $8,477.47 (Accompanying podcast)
- June 2014 Monthly Income Report $8,486.38
- May 2014 Monthly Income Report $8,113.28
- April 2014 Monthly Income Report $7,834.16
- March 2014 Monthly Income Report $10,645.70
- February 2014 Monthly Income Report $6,483.14
- January 2014 Monthly Income Report $4,834.57
2013 Annual Counseling Income: $54,513.97 (January-December 2013)
- December 2013 Monthly Income Report $4,774.58
- November 2013 Monthly Income Report total: $5,148.16
- October 2013 Monthly Income Report total: $4,689.99
- September 2013 Monthly Income Report total: $3,137.30
- August 2013 Monthly Income Report total: $3835.74
- July 2013 Monthly Income Report total: $5,691.65
- June 2013 Monthly Income Report total: $4,471.29
- May 2013 Monthly Income Report total: $6,022.91
- April 2013 Monthly Income Report total: $2,116.96
- March 2013 Monthly Income Report total: $2,476.92
- February 2013 Monthly Income Report total: $2,685.12
- January 2013 Monthly Income Report total: $2,707.09
- December 2012 Monthly Income Report total: $2,287.97
- November 2012 Monthly Income Report total: $1,219.18
- October 2012 Monthly Income Report total: $3,213.87
- September 2012 Monthly Income Report total: $1,361.60
July 2019
Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.
Private Practice: My final sessions before going full-time with consulting: $1,139.75
Other counselors: I sold it in June 2019!
Private Practice Paperwork Packet: $901.97
Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:
- Evaluating KPIs of time and income
- Creating systems to scale the business
- Evaluating big ideas to generate non-time income and increase innovation, influence, and impact
$1,382.25
Podcast Sponsorship: $12,215.29
Hiring out my virtual assistant: $3,583.11
Practice of the Practice Consultants: $0 both are pregnant 🙂
Next Level Mastermind + Big Ideas Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $4,753
E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99: $6.96
One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $734.45
Start a Group Practice Mastermind: $0 Alison was busy having a baby! It’s starting back up in September so apply today
Slow Down School: The micro-conference of the year for high achievers that want to grow their practice and launch big ideas. $7,566
Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice. $13,101.67
Blogging Course: This is the best 12-part course on how to blog to rank higher in Google for therapists. $140
How to Start a Group Practice Course: Walk through Alison’s course on starting a group practice, get advice, tips, and hacks on how to start and grow a group practice faster. $1,976
Passive Income Sources
This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $72.30
BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $375
VA Referrals: Alison started a company called Move Forward Virtual Assistants, they’re awesome! $0
Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $10.83
Simplified SEO: The best support to rank higher in Google. $0
SwyftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $880
Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $800
Psychology Today: It’s a great way to build your practice. $0
Practice Solutions: The best billing company for your private practice. $804.11
Gross Total: $50,442.69
Private Practice Expenses
Rent and Utilities: $2,200 (Last month for this!)
Marketing FB+YouTube+Twitter: $195.28
Charter Internet/website: $110
MeetEdgar: $49
Grasshopper: $81
Practice of the Practice Profit Sharing: $0
Upwork: $59.93
Aweber: $149
Lyft: $0
Teachable: $39
Google Suite: $52.73
Libsyn:$35
Zoom: $69.98
Dropbox: $0
Jamendo: $59
Virtual Assistants: $5,192
Travel: $0
IT Support and Hosting: $95
Family Health Insurance: $863
QuickBooks + accounting $665
Other Consultants: $1,369.22
TOTAL EXPENSES: $11,284.14
Monthly Income Totals
Gross Income: $50,442.69 – Expenses: $11,284.14 = Total Net: +$39,158.55
REACH YOUR AMBITIOUS RESULTS
Let’s do some consulting.
CLICK HERE to discover more about my private practice consulting.
Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.
Joseph R. Sanok, MA, LLP, LPC, NCC

Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling but felt that often people couldn’t find him. Over the past few years, he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .