Henry Kaminski Jr. on Why Branding is a Gut Feeling People Get About You | MP 74

A photo of Henry Kaminski Jr is captured. He has spent the last 14 years helping entrepreneurs monetize their expertise and design their online presence. Henry speaks with Sam Carvalho on the Marketing A Practice Podcast about branding and why it's a gut feeling.

How does your story connect to your clients’ stories? Can this connection boost your conversion? What makes a good funnel for sales versus a bad one?

In this podcast episode, Sam Carvalho speaks with Henry Kaminski Jr. about why branding is a gut feeling people get about you.

A photo of Henry Kaminski Jr is captured. He has spent the last 14 years helping entrepreneurs monetize their expertise and design their online presence. Henry speaks with Sam Carvalho on the Marketing A Practice Podcast.Meet Henry Kaminski Jr.

Henry has spent the last 14 years helping entrepreneurs monetize their expertise and design their online presence

His clients call him the “Brand Doctor” because he’s got a specific, proven process for getting them the high-impact branding that lets them emerge as the “go-to” authority in their niche… and spark a movement that magnifies their impact on the world.

Visit his website. Connect on Twitter, Facebook, and Instagram.

Click HERE to access the step-by-step process Henry Kaminski Jr. uses to help his clients level up their branding + systematically attract high paying clients

In This Podcast

Summary

  • Great branding to encourage sales conversion
  • A good funnel versus a bad funnel
  • Personal brand to business brand

Great branding to encourage sales conversion

Branding is truly the gut feeling that people get about you … your audience is going to buy you before they buy your service. (Henry Kaminski Jr.)

What makes you different from the rest? The answer is you. Ask yourself:

  • What are you doing to understand your audience and the people that you want to serve better than anybody else?

When you can articulate this and place it into your branding, you can boost your business and will automatically be hired. Pay attention to:

  • What is your competition not doing that you could be doing to earn more of their clients?
  • Which higher mission are you on? Are you describing and articulating that future goal succinctly into your story?
  • How did you come to get into this business?

It is important for you to have your story straight and for it to be authentic and aligned to who you are and what your business is about, but ultimately it also needs to resonate with your client.

Everyone talks about being authentic and telling your story and that all makes sense and its all fine and dandy, but none of it matters if your story doesn’t help your clients tell their story. (Henry Kaminski Jr.)

A good funnel versus a bad funnel

A sales and marketing funnel is simply a series of steps that guide clients to a buying decision. This could be a series of website pages, emails, Instagram posts, or blog posts.

The key to a great funnel is that it:

  • Guides your audience to make a single decision.

Therefore, when you have a funnel that has multiple calls to action, you are confusing your potential purchaser.

I always say that quality design or quality branding will determine the quality of your clients. So, my question to you … is how do you want to be represented? How do you want to be perceived online? Because when they hit that page, you’ve got three seconds. (Henry Kaminski Jr.)

Combine having a strong call to action and a singular call to action in order to maximize the success of your sales funnel. What do you want to be known for?

Personal brand to business brand

At the beginning of starting your company, you are marketing yourself as the business. You are the face of the company, and you are building your practice from the ground up while it leans upon your expertise and experience.

As your business grows, the brand will switch from having been your personal brand to belonging more to the business itself.

Therefore, initially, you start by selling yourself and your time, energy, and expertise and then you switch to selling your business’s products and services.

Useful Links:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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