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How can you grab the attention of your customers and create a good first impression? What is the foundation for your brand identity? How can a logo foster brand loyalty?
In this podcast episode, Sam Carvalho speaks about why you need a logo and how it can help set you apart from other businesses.
In This Podcast
Summary
- 6 reasons why a logo is important
When you’re considering factors that go into building a business, creating a logo might not seem like a top priority.
However, having a logo is an integral part of making your brand successful. Right up there with maintaining high-quality service and positive referrals.
Here are 6 reasons for why a logo is important:
1. It grabs attention & creates the first impression
As we know, attention spans are short these days. Companies have about 2 seconds to convince potential customers that their products are worth any consideration.
- A good logo can quickly grab the viewer’s attention and communicate a company’s core values in an interesting way. That short attention span – which effectively causes clients to judge your business by its appearance – can work to your advantage, if you have a well-designed (and thought out) logo to represent your company.
- A logo is a company’s first introduction to clients. If designed well, it can pique the interest of the public and invite them to learn more about the company. If not, you’ve just alienated a potential customer base.
This first impression is your way to immediately communicate ownership over the niche you dominate. Your logo introduces your company as an authority in your professional space from the get-go.
2. It’s the foundation of your brand identity
Successful branding is about telling a story that will influence a customer’s emotions. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
Colors, tones, fonts – all of this is determined by the story you’re trying to tell. And your logo sets the stage for this story.
These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, etc., creating a concrete, marketable brand identity. But, it all starts with the logo.
3. It’s memorable
Your logo leads the horse (your audience) to water (your company).
Logos are a point of identification, they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the site of your logo with the memory of what your company does – and, more importantly, how it makes them feel.
A good logo is a visual, aesthetically pleasing element that triggers a positive recall about your brand that the name of your company alone might not. People may forget your name, but remember your logo (similar to how we forget people’s names but remember their faces).
4. It separates you from competition
Dare to be different with your logo, because your company logo tells consumers why your business is unique.
A well-designed logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.
Your logo is the forum to both convey your values and show clients why you’re not like your competitors.
5. It fosters brand loyalty
Consumers crave consistency.
As your brand grows, your logo is going to become more familiar to a wider range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.
Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.
6. Your audience expects it
Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials, such as your business cards, flyers, advertisements, etc.
If you don’t have a well-designed logo, then you’re missing an opportunity to make your business stick in the minds of your audience.
Useful Links:
- Want a Great Website? Follow These 10 Tips | MP 42
- Email Sam at sam@practiceofthepractice.com
- Design Services With Sam
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!
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