Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to get client reviews.
How do you get client testimonials?
Most codes of ethics don’t allow us to directly ask for testimonials. But, there are a couple of things that you can do. So, if you’re on Yelp, or Google, they do have those stickers that say ‘Feel free to review us on Google or Yelp’. You could do that. You also want to look at your own state laws around that.
- One thing that we do is we send out an annual survey every year. It says:
- Did you feel like your confidentiality was respected?
- Would you recommend a friend or family member to come see your counselor?
- Do you engage with our social media and/or our blogs?
- How have you changed as a result of counseling?
Then, I say, ‘May we use your comments and stats in a confidential way, where we don’t use your name, in our marketing/branding materials?’ It’s cleaner than that, but it’s basically saying that this is confidential. That’s probably the best way to do it.
Also, if people do leave you a review publicly, that’s a public review. That’s out there, so I’d use it. But, still, without disclosing their name – even if they put it out there publicly. There are lots of Facebook reviews where people will say, ‘Steve was a great counselor’, and they publicly do that. I wouldn’t replicate that, however, because if they ever change that or delete it, you may not catch that, so you don’t want to do that.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .