Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to network.
How do you network?
Networking is just meeting people. It’s carrying on conversations, which is exactly what we do every single day when people come in to counseling sessions with us. We carry on a conversation with a totally random stranger for 45 minutes to an hour. You have those skills inside of you. A lot of people feel like they have to be these ‘slime-ball’ networkers, where they go to the business after-hours and pass the cards out. No, it’s really just about having conversations with other people and having a curious approach to it. The more that you view it that way, the less pressure is on you.
You want to be strategic about who you network with, who you’d go out with coffee. Look for people that are connected to your ideal client. So, if you want to work with women that are in transition, who’s connected to women in transition? It might be a church pastor, it might be a yoga teacher, it might be a spinning instructor, it might be someone at the farmers market, it might be someone at the school. Those are all people that you would want to network with and connect with.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .