Launching an idea or new business service in your private practice can be a little nerve-wrecking. Simply because you’re challenging the norms of what it means to be in “private practice.” Thinking outside of the box and taking risks in yourself, your business, and creativity is how you can think of new services to expand your services.
Speaking from personal experience, I have launched an online relationship class that couples can take to learn the core skills to maintain a happy and healthy relationship. In addition, I add new monthly modules that couples watch and participate in, for them to continue to invest in their relationship. At first, I was afraid of launching this new idea, because in comparison to some of my colleagues, no one else is doing this. But I had to take a chance. There are some important legal barriers to take into consideration, for instance being clear that you are not providing therapy in this type of service and making it clear for couples/consumers to understand.
How Do You Make The Mental Shift To Take The Risk?
For me it was really believing that if other people can be successful in this, why can’t I? I truly believe that if you are passionate about something, you will make it happen and other people will see the value in your work.
I also feared that what if I put in so much work and it didn’t pay off. But what helped me with this was that I was still gaining experience and expanding my practice and brand. In every module I share, I create new couple worksheets, which I then use in my private practice with clients. I also get new referrals into my practice because they see that I can help them, but they want to be able to receive therapy instead of an online class.
Another good practice is to simply ask people if what you want to share, or start is something they would be interested in. If people say no, it’s okay. This does not mean it’s a bad idea, it may mean that they are not the right client/consumer for that service. Asking people of what they would like to learn about or would be interested into buying, can help with the fear that it may be a waste of time.
So How Do You Get People On Board?
For me, I have seen that sharing how the new service is relevant to my credentialing, practice vision, and audience I serve is all relatable. My blog posts and content on my website is all linked together. I share how it is up to the couple how they would like to invest in their relationship and make a difference. For my online classes, I share that it is convenient to meet a busy schedule.
Remember that you have already taken a risk and chance on yourself by opening up a practice! Exploring how you can share your knowledge is all you’re doing!
Priscilla Rodriguez is a Licensed Marriage and Family Therapist who owns a private practice, Modern Wellness Counseling, in San Antonio, TX. She works with couples and individuals who are wanting to enhance their relationships and connections with others. She offers online services and an online relationship class; which couples can learn a multitude of research-based relationship skills.