How much money can a counselor in private practice make? September 2017 Monthly Income Report

Monthly income report September 2017

How much can a counselor in private practice make?

In trying to make money in private practice you have to know what stage you are in, are you:

Top Stories

Starting / growing a private practice

5 Helpful Tips For Starting / Growing a Private Practice

“I’m excited for you because if you’re reading this you’ve got the entrepreneurial itch, or have pulled the trigger and you’re doing it! AWESOME! I’ve learned a lot since then and hope to share with you five things that I have found to be helpful in starting and growing my practice.” – Nathan Hansen

Motherhood, Money, and Private Practice

“How did I start? Like the lyrics of a famous Frank Sinatra song, “I did it my way”. I started my solo private practice, Maternal Counseling Services, with the notion that I was going to craft my practice. Furthermore, I knew that I wanted flexibility and to be able to provide impeccable care, while allowing myself the opportunity to make mistakes. I forged this journey with M&M’s in mind. Not the candy… but rather, Motherhood and Money.” – Ciji C. Gamble

4 Reasons To Get Out and Talk

“Something I have learned along the way, and as I began to build a private practice serving children, teens, and families, is that talking is a great way to share information.

I’m not trying to be flippant.

Talking to groups – from four to 400 has taken my business from a one-man-show to a six-clinician practice! I speak to PTAs, school staff, local professional organizations, small and large mom coffee clubs, and more!” – Amy Fortney Parks


Listener Q&A about private practiceListener Q&A About Private Practice | PoP 241

In this episode, Joe addresses questions from listeners. From questions about when it is the right time to start a private practice to what you should be doing in Grad School to prepare to go into private practice, this podcast is filled with resources to start and grow a private practice.


S. Frances Robbins Joined the Air Force at Age 42 | PoP 239

S. Frances Robbins takes us through her journey of joining the air force at age 42, spending ten years working for the military, and then deciding to build an online private practice. She is a qualified nurse and has written a book on how to improve sleep / overcome insomnia. She provides tips and advice on how to improve sleep hygiene along with how she went about setting up her online practice.

John Clarke Has a Private Practice Workshop and Some Questions | PoP 242

In this reverse podcast with John Clarke, from Private Practice Workshop, Joe gives tips and advice on how to market your private practice. These include how to incorporate storytelling in your marketing, how to determine what phase of private practice you’re in, as well as how to determine your ideal client.

Christopher Lochhead Wants You to Play Bigger | PoP 243

Christopher Lochhead has been an entrepreneur since he was 18 years old. He is well-known for his book, Play Bigger, which offers some incredible insights into entrepreneurship. In this podcast, Joe chats to Christopher about his story and some insights into his book and experience as an entrepreneur.


Christopher Lochhead Wants You To Stop F-ing Up | PoP 244

Christopher Lochhead provides invaluable insight into how to successfully market your business in an innovative way known as ‘categorization’. This involves setting up a unique category by identifying a problem and marketing how you solve that problem. He also speaks about the importance of entrepreneurs and avoiding competing with others.

Christopher Lochhead Wants You To Level Up Your Practice | PoP 245

Christopher Lochhead speaks further into categorization, i.e.: creating a unique category within your industry / niche that prevents you from competing with others and results in you standing alone and setting the standard. This, specifically with regards to finding a niche, identifying a problem, and learning to differentiate yourself.

Past Monthly Income Reports

People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!

2017 Private Practice Income

2016 Private Practice Income: $323,047.89

2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week) 

2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week) 

2013 Annual Counseling Income: $54,513.97 (January-December 2013)

September 2017

Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.

Private Practice: $756.60 I’ve started paring down my side of the practice to see only returning clients and ones that are directly referred to me by past clients.

Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in: $11,998.90

Private Practice Paperwork Packet: $170

Private Practice Start-Up Packet: This packet is awesome! You get over $700 worth of start-up solutions including my Paperwork Packet, Blog Sprint, best MP3s, a Workbook, and tons more! I quietly launched it recently and it’s starting to take off! $398

Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:

  • Website Evaluation and Tips
  • Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
  • I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
  • Project management software and call recording
  • This includes some speaking and events


LLPC Supervision: $1,117.50

Podcast Sponsorship: $880.46

Hiring out my virtual assistant: $945.75

Practice of the Practice Consultants: $1,542.30

Mastermind Group: I launched one, 6 person Mastermind Group for counselors that have established private practice and want to grow. It’s a monthly meeting for six months. $0

Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas: $4,947

E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99:  $202.14

One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $470.09

Practice of the Practice Magazine | Summer 2017: This magazine’s theme was “Start a Practice” stories and solutions for starting a private practice $72.90

Passive Income Sources

Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $14.70

BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $900

Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0

Jeff Gunther’s SEO Course: $0

Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $32.53

NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0

Google Ads: $9.40

LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $44.70

SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $703.50

Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $346.50

September 2017 Gross Total: $29,227.97

Private Practice Expenses

1099 Counselors: $7,509.50

Additional Supervisor: $0

Rent and Utilities: $2,065.25

Marketing FB+YouTube+Twitter: $0

Charter Internet/website: $85

MeetEdgar: $49

Grasshopper: $81

Affiliate Commission: $0

Libsyn: $35

Dropbox: $0

Jamendo: $49

Virtual Assistants: $3,962.20

Business Cards and Rack Cards: $0

Drinks for the Office: $65 (see my blog post about how Starbucks saved my practice)

IT Support: $85

Family Health Insurance: $603.36

QuickBooks + Harris Group CPA: $544

Dedicated Hosting: $150

Other Consultants: $1,045

TOTAL August 2017 EXPENSES: $16,328.31

September 2017 Income Totals

Gross Income: $29,227.97 –  Expenses: $16,328.21 =  Total Net: +$12,899.76


Let’s do some consulting.

CLICK HERE to discover more about my private practice consulting. 

Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.  

 Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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