How to Absolutely Kill It in Private Practice | September 2018 Monthly Income Report

How to Absolutely Kill It in Private Practice | September 2018 Monthly Income Report

This month I worked three weeks then went to Colorado with my wife. Our primary purpose was to check out the YMCA of the Rockies for a conference I’m planning for October 2019, called Killin’It Camp!

It’s going to be absolutely perfect! If you want to learn more about THE LARGEST CONFERENCE FOR PRIVATE PRACTICE get first access at

We’re bringing together hundreds of private practice owners…more to come.

How to Get to the Next Level of Private Practice

In trying to make money in private practice you have to know what stage you are in, are you:

Private Practice Videos and Highlights from September

Top Private Practice Stories

What I Did After My Client No-Showed

What I Did After My Client No-Showed

My client in private practice didn’t show up tonight.  In fact, this was my third no-show in two weeks. I milled about trying to not feel the weight of each minute passing, wondering if she was just late today. Then I chatted with a co-worker, attempting to ease my anxiety and get a dose of reassurance.  I called the client, left a message and sent an email. For a a moment I felt like I’d been stood up on a date. I wanted to spend time with them but they didn’t want to spend time with me.

Small Town Therapist

I live and practice counseling in a small town of 24,000 people. After moving here 7 years ago from Boston, MA, I adjusted slowly to rural life. I shop here, send my kids to school, eat at local restaurants, use the public library, and attend a church. I have learned that there is never more than one degree of separation between my clients and me. This was never a problem in the big city, where I could count on the number of people to keep me properly hidden and reasonably safe from too many personal connections.

How To Transition Mid-Career To A Counseling Practice

When operated correctly, a private practice can offer counselors a healthy six-figure income, a benefit which is generally out of reach to other mental health professionals. Thus, after years in the field, psychiatric nurses, social workers and similar relatively low-earning professionals often consider transitioning into private practice. Here’s how any mental health professional can open or enter private practice – and make the career transition successfully.

Private Practice Podcasts

Meighan O’Toole Helps Small Businesses Define, Establish, And Build Their Businesses Online | PoP 322

In this podcast episode, Alison Pidgeon speaks with Meighan O’Toole about how to leverage social media and marketing to your advantage and how to target your ideal clients.

Tara McMullin Creates Economic Powerhouses | PoP 323

In this episode Alison Pidegon speaks with Tara McMullin about how she helps small businesses owners connect with each other in a peer to peer fashion so that they can trade notes and figure out what’s really working.

Lacy Boggs Knows A Lot About Content Creation | PoP 324

In this episode Alison Pidegon speaks with Lacy Boggs about how to use content creation and marketing to your advantage so that you connect with your audience.

Cecilia Briseno Does Hardship Evaluations And Is Changing The World | PoP 325

In this episode Joe Sanok speaks with Cecilia about how she started doing hardship evaluations and how you too can start offering this.

Past Monthly Income Reports

People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!

2018 Private Practice Income

2017 Private Practice Income: $456,983.53

2016 Private Practice Income: $323,047.89

2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week) 

2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week) 

2013 Annual Counseling Income: $54,513.97 (January-December 2013)

September 2018

Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.

Private Practice: This was one of the lowest months ever. I’ve stopped seeing most of my clients to work on more consulting and bigger things. It’s a really odd transition! $1,464.70

Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in. Click the link if you want to add clinicians to your practice with my 1099 contracts: $6,814.25

Private Practice Paperwork Packet: $1,052

Private Practice Start-Up Packet: This packet is awesome! You get over $700 worth of start-up solutions including my Paperwork Packet, Blog Sprint, best MP3s, a Workbook, and tons more! I quietly launched it recently and it’s starting to take off! $0

Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:

  • Website Evaluation and Tips
  • Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
  • I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
  • Project management software and call recording
  • This includes some speaking and events


Podcast Sponsorship: $4,272.54

Hiring out my virtual assistant: 2,406.97

Practice of the Practice Consultants: $6,670.53

Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $10,141.55

Million Dollar Practice Mastermind: This is a mastermind group lead by Kasey Compton and myself. To apply and read more click here. $1,747.20

E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99:  $13.92

One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $686.10

Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice.  $8,845.41

Passive Income Sources

Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $50.40

BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $450

Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0

Jeff Gunther’s SEO Course: $0

Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $14.10

NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0

Google Ads: $3.11

LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $46.05

SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $825

Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $500

Psychology Today: It’s a great way to build your practice. $0

Harris Group: Accountant for therapists $0

Practice Solutions: The best billing company for your private practice. $1,038.28

Gross Total: $48,012.81

Private Practice Expenses

1099 Counselors: $4,509.75

Rent and Utilities: $2,200

Marketing FB+YouTube+Twitter: $0

Charter Internet/website: $110

MeetEdgar: $49

Grasshopper: $81

Practice of the Practice Profit Sharing: $0

Upwork: $52.40

Aweber: $149

Teachable: $39

Google Suite: $52.73

Libsyn: $35

Zoom: $9.98

Dropbox: $99

Jamendo: $49

Virtual Assistants: $5,552.48

Drinks for the Office: $75 (see my blog post about should I offer drinks in my private practice)

Shipt: $12

Moo: $76.89

IT Support and Hosting: $95

Family Health Insurance: $603.36

QuickBooks + Harris Group CPA: $174

Other Consultants: $3,762.32 + Kasey’s not in yet

TOTAL EXPENSES: $17,786.91

Monthly Income Totals

Gross Income: $48,012.81 –  Expenses: $17,786.91 =  Total Net: +$30,225.90


Let’s do some consulting.

CLICK HERE to discover more about my private practice consulting. 

Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.  

 Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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