Do you have someone taking care of your marketing for your practice? Are you in need of a Marketing Director? Do you know what a Marketing Director does?
In this podcast, Whitney Owens chats to her own Marketing Director, Molly Huff, around the position of being a Marketing Director in private practice.
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Meet Molly Huff
With over 20 years of experience in marketing and a deep need to help other people, the Marketing Director at Waters Edge is a perfect fit for Molly. She is dedicated to getting Waters Edge’s message to those who need it most by spreading the word about this incredible practice in every way possible. Promoting Waters Edge throughout the community – whether it be through social media, website updates, e-newsletters, outreach, and more – she strives to connect those individuals who are searching for hope with our therapists.
Molly is a Georgia native and graduated from The University of Georgia with a Bachelor of Arts degree in Advertising from the Grady School of Journalism. Since then, she has worked at large and small advertising and public relations firms in Atlanta, Savannah, and Tifton.
Molly and her husband, Lee, have two sweet girls, and for fun, she loves to read, spend time at the beach, and hang out with her family.
In This Podcast
- What does it mean to be a Marketing Director?
- Low-budget marketing strategies for solo private practice owners
- The top ways Water’s Edge Counseling has gotten referrals
- When to Hire a Marketing Director
What Does it Mean to be a Marketing Director?
A Marketing Director is responsible for getting the message of the practice out to the community. This includes releasing weekly bogs at the same time each week, along with SEO (search engine optimization). On that note, it’s important to stay up-to-date on how SEO is changing. A large part of my job is also community outreach.
With a cash-pay practice, you have to be a lot more on it with marketing, than with an insurance-based practice. (Whitney Owens)
It’s definitely a journey. When we first started Waters Edge Counseling, the goal was one referral a week. But we have grown from there. Molly also takes care of social media.
Low-Budget Marketing Strategies for Solo Private Practice Owners
A lot of aspects of marketing are free, such as social media. Over and above that, utilize your relationships and get them to interact with you on social media and share your posts. Take the time to learn something about SEO. There is so much to be said for how people find you. Spend time researching and learning how to get your name out there. Listen to podcasts on marketing and how to grow your business.
The Top Way Water’s Edge Counseling has Gotten Referrals
The team is so incredible that a lot of the referrals have been due to word of mouth. So a lot comes down to the quality of your counselors. Over and above that, we’ve done a good job of getting the word out of all of the different specialties we offer.
When to Hire a Marketing Director
Consider the return on investment, i.e.: how much time are you putting into it and what are you getting out of it? Also, consider hiring a VA (virtual assistant) initially and then allow the position to grow with the practice. You could also hire a counselor who can also take on some of the marketing tasks.
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Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.