How to Be a Rebel Therapist with Annie Schuessler | GP 112

A photo of Annie Schuessler is captured. She is a business coach and the host of the podcast Rebel Therapist® Podcast. Annie is featured on Grow A Group Practice, a therapist podcast.

Do you want to expand your business beyond the therapy room? How do consultants help therapists grow their business in new ways? Do you want to rebel a little within the standard business model?

In this episode, Alison Pidgeon speaks about how to be a rebel therapist with Annie Schuessler.

Podcast Sponsor: Therapy Notes

An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

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Meet Annie Schuessler

A photo of Annie Schuessler is captured. She is a business coach and the host of the podcast Rebel Therapist® Podcast. Annie is featured on Grow A Group Practice, a therapist podcast.Annie Schuessler is a business coach and the host of the Rebel Therapist® Podcast.

When Annie started out in private practice, she struggled with her mindset around money, and with not knowing how to build a private practice. At times she believed the discouraging things she had heard from others about private practice.

However, she pushed through and created a business way beyond what she used to imagine. Now Annie wants to share her lessons with others. With her Rebel Therapist®Programs, she helps therapists, healers, and coaches make an impact beyond traditional private practice.

Visit the Rebel Therapist website and listen to Annie’s podcast. Connect with her on Facebook, Instagram, Twitter, and LinkedIn.

FREEBIE: Take Annie’s Free Mini-E-Course for therapists and other healers looking to create a successful pilot program.

In This Podcast

  • How Annie helps therapists in their businesses
  • Going beyond the therapy room in your practice
  • Annie’s advice to therapists

How Annie helps therapists in their businesses

I like to look at what [you] want your work-life to look like. What do you want to be spending your time on in your work-life? [Look] at the things you’re doing now, [which] are the ones that drain you? And what are the activities that really feed you? (Annie Schuessler)

Annie consults with therapists and helps them to reorganize their work-life so that they can approach it in the way that feels the most authentic to them and their lives.

She helps them go through each of their activities, find the ones that truly make them happy, and then to make decisions that incorporate those activities into their daily routine to optimize fulfillment and success.

Allow yourself to experiment so that you are not making a permanent decision. You’re not married to your next business model, but you are giving yourself a chance to try it out. (Annie Schuessler)

Going beyond the therapy room in your practice

  • Have a (basic) structure: you do not have to have everything planned out, but do spend time creating a program that you can follow to help you track your progress from point A to B in your exploration of the new idea.
  • Create the (basic) structure of your pilot program: is it going to be an eight-week group? A one-on-one coaching program?
  • Work on the messaging and marketing plan: this is where you advertise your product or service for the beta test.

I love that you said there’s a structure to it because … many people just need to know what the steps are, and once they figure [that] out they can hit the ground running, but without a framework, you can definitely get lost and not make much progress. (Alison Pidgeon)

Annie’s advice to therapists

If you want to grow your practice into a group practice, or you want to create a new service to provide to your clients, experiment.

Be curious and be willing to experiment with your new idea first before you launch the final product.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Alison Pidgeon, Group Practice Owner

An image of Alison Pidgeon is displayed. She is a successful group practice owner and offers private practice consultation for private practice owners to assist in how to grow a group practice. She is the host of Grow A Group Practice Podcast and one of the founders of Group Practice Boss.Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.

Alison has been working with Practice of the Practice since 2016.  She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Transformation From A Private Practice To Group Practice

In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.

Visit Alison’s website, listen to her podcast, or consult with Alison. Email Alison at

Thanks For Listening!

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