Why should you start off using your current audience before branching out when working with a new product? How can doing a testing phase before launching a new product significantly increase its success? What are the benefits of experimenting and why should you cap it?
In this podcast episode, Joe Sanok speaks with Pat Flynn about experimenting and testing before launching a new product and why this is important to do.
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Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.
In This Podcast
- Test before launch
- Use your audience
- Questions to consider about products for your practice
- Advice from Pat
Test before launch
Test before launch with a handful of people. Reach out to your following with news of a new product or service you are thinking of offering and see if you can get even five people to sign on with you.
After working with them for a few weeks one-on-one, you can turn this experience into the ultimate end-product; the course, event, or product that you are thinking of advertising to your wider audience.
The cool thing about testing in that way first before launching publicly is A: those people feel like they get a little bit of additional access to you, B: a lot of people like being the first to receive that information and C: you get to test whether or not you like it, and if they like it, and if they do and they get results, now you have testimonials so when you launch this thing big … you have real people who have gotten real results with a real before and after story. (Pat Flynn)
By getting a sense of whether or not people want this potential product by doing pre-testing, is a good thing, because if you can find this out now, you save yourself from committing a whole bunch of money, time, and effort into a project or product that no one is willing to buy.
You don’t want to find customers for your products, you want to find products for your customers. (Pat Flynn)
By testing, playing, experimenting, and trying out possible avenues, you either get the result that you wanted or the lesson that you needed.
Use your audience
Optimize your ability to serve your current audience because your best customer is your existing customer. They remain with you, purchase your products, and will potentially help you create new content because they have experienced your services and like what you have given them thus far.
They have already received an experience you have given them and they could potentially want another again and you do not have to work on building that new customer-service provider relationship because that relationship already exists.
In most cases because you already have access to your current audience, utilize your current audience to help guide what your next decisions will be likely is the best case so I would much rather focus on different products for the same audience versus a different audience to get into the same products. (Pat Flynn)
Questions to consider about products for your practice
- What is your tripwire? What is the product that gets people stumbling into your business or your practice, ready and willing to work more with you and potentially purchase your products?
- What is the customer journey? Where are they coming from, and what is potentially stopping them from working with you and being a client with what you are offering them?
- What captures your clients after they have finished their first product with you? What else can you offer them after the first phase that will keep them working with you?
Advice from Pat
Surround yourself with people who want to interact with other business owners because there are so many positives and benefits of connecting with people who also like and do the same kinds of things that you do, even those who may on paper be considered as competitors.
The world is abundant and there is enough for everyone. If we approach business in a way that is cut-throat, solo and take-all-you-can-get then it will become that. However, we can approach business in a way that benefits everyone involved.
When you work together with others and help each other out, that is what makes the world a better place.
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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