How to Host Virtual Events with Liam Austin | Bonus Episode

How to Host Virtual Events with Liam Austin | Bonus Episode

What would be the deciding factor between whether you should do a free or paid summit? How do you get people to land on your opt-in page? What is the real cost of hosting a virtual summit?

In this podcast episode, Joe Sanok speaks with Liam Austin about hosting virtual events, how you can host one and why it would benefit your business.

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Meet Liam Austin

Liam Austin is a virtual event strategist, having launched over 15 virtual summits and online business networking events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs.

As the co-founder of Entrepreneurs HQ, Liam is a specialist at making it easy for people to create their own virtual summits and online conferences to grow their email list, authority, impact, and revenue.

Visit Liam’s website and connect with him on Facebook and Instagram.

In This Podcast


  • Free or paid for summit
  • Getting people to land on your page
  • Software to run virtual conferences
  • Summit experience

Free or paid for summit

When thinking about whether or  not a summit should be free or paid for, you need to think about what the end goal is that you have in mind:

  • Do you want to generate leads?
  • Is it to build your authority?
  • Do you want to generate revenue?
  • Is it to make an impact in your community?
  • Do you want to build relationships with top influencers in your market?

Free event

With this event, you’ll be able to attract your ideal clients if you’ve designed and crafted the event by reverse engineering it from your high ticker offer.

  • People sign up and there will be a 75% opt in rate if you have a well crafted opt-in landing page
  • They go into your funnel and they’re getting to know you at the event so you’re building your authority and rapport
  • After the event you can send them your offer

Paid event

This could be where you are working with existing clients and you want to give them a personalized experience.

  • This is an exclusive event for people paying
  • You could do round tables or masterminds

 Getting people to land on your page

There are various traffic driving tools:

  • Partner with speakers
  • Partner with affiliates – paid sponsors, thought leaders, media or PR
  • Turn your attendees into ambassadors – incentivize and reward your attendees to share and invite people to your event

Software to run virtual conferences

If you want to be more strategic you need to have these 2 things separately:

  • Email automation
  • Way to accept payments

Summit experience

There are many different options that can be utilized to make sure that your virtual summit provides a phenomenal experience, such as virtual booths, invites to different breakout rooms, getting on stage with a speaker or a speed networking event.

Cost of hosting a virtual summit

Bootstrapped summit: if you are comfortable with tech then you can use WordPress, do it on a separate domain and download plugins OR use HeySummit ($100 per month) + Vimeo for video hosting ($200-$300 per year) + Blue Yeti microphone + Logitech C920 external camera + email automation platform

Higher investment summit: use Zoom Pro ($14.99 per month) + WordPress OR HeySummit/Summit Hosting Software

Click here for a beginners guides to summits online.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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