How is your branding theoretical and visual? What can you do to integrate your theoretical and visual branding in a way that best connects you to your clients? Why is it important for your employees to know the branding of the company?
In this podcast episode, Sam Carvalho speaks about how to integrate your branding into all aspects of your company.
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In This Podcast
- Put together a brand style guide
- Make your branding assets accessible
- Make sure your company brand is seen
- Make proper use of templates
- Regularly remind your employees of your branding
Put together a brand style guide
Creating and having a brand style guide is an effective way to integrate your branding into all aspects of your company.
A brand style guide is a document that contains everything someone needs to know about your company; the mission, vision, core values, brand voice, logo, and logo uses, color palette, image guidelines, and hierarchy.
Your brand style guide is essentially a visual representation of all the work that you have done on your branding all gathered together in one spot. It’s a great way to ensure brand consistency throughout all marketing platforms but also within your company. (Sam)
Make your branding assets accessible
Your branding assets are all the documents and content around your branding, and have them all be available to anyone in your company.
Put all these assets into a shared Google Drive or Dropbox so that any employee can access them when necessary. This means that all your employees share the same branding style in their work, and therefore any client in your business will experience the same branding throughout their experience with your employees.
Make sure your company brand is seen
Place your logo on any piece of marketing material; digital, flyer, adverts, and on social media. Stick up your company’s core values in the office space or share them with your employees online so that these core values are remembered and practiced every day.
Branding is theoretical as well as visual. Branding is theoretical in the sense that it explains what your company is based on, what the core values and its mission are: these theoretical branding principles are then represented visually through your brand style guide across your company’s appearance.
Make proper use of templates
On helpful websites like Canva, you have access to lots of free templates that you can update with your own branding. Having these templates on hand will make it easier for you to create social media posts from time to time.
Take the time to create the initial set-up that you can easily turn back to and use whenever the time comes for you to create a new post.
Regularly remind your employees of your branding
This can be done in a quarterly session with your employees, or by providing all new employees with a starter pack containing your brand style guide; having your employees understand and remember the core branding principles of your business will ensure that it develops in a unified manner.
Branding is not only about what you want your business to look like, it is also about the experience that you want clients to have and the standard that you want your clients to uphold.
- 5 Elements of Every Successful Website Homepage | MP 51
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Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
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