How to Make More in Consulting Than Therapy | February 2018 Monthly Income Report

February 2018 Monthly Income Report

How to Get to the Next Level of Private Practice

In trying to make money in private practice you have to know what stage you are in, are you:

February Top Stories

Selling Play Therapy Services to Parents in Private Practice

Selling Play Therapy Services to Parents in Private Practice

If you are a therapist in private practice providing play therapy to child clients, you probably are quite familiar with how important it is to gain trust from the parents of your child clients for success in meeting your treatment goals. It is equally important, for the sake of your business, to effectively sell parents on the promise and process of your play therapy services.

How to Optimize Your Psychology Today Profile

Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice.  In this video, Joe answers the question on how to optimize your Psychology Today profile.

Why You Need to Clean Up Your Money Issues

You and money are in a long-term relationship. The courtship started years ago. Perhaps you have early memories of begging for arcade coins, or taking out trash for two bucks a week. Locked up images of Mom and Dad fighting over it, Aunt Suzie slipping you some when no one was looking, or friends using it to make you feel inferior. Maybe you’re always chasing after it, worrying over it, thrilled to see it when it shows up, or have terrible guilt about accepting it. You might avoid it completely or feel oh-so-secure when it’s around. Like it or not, you – yes you – are in a relationship with money, and it directly affects your business.


Jeffrey Shaw Knows How to Attract Your Ideal Clients | PoP 277

In this episode, Jeffrey Shaws provides an overview of his book, Lingo, which seeks to help you speak the language of your ideal client. He mentions the 5-step process on how to include empathy into your marketing. Jeffrey speaks directly to therapists about how to market themselves and their practice.

Dr. Angela Johnson is Chasing the Mind Series 1 of 5 Five Fierce Females | PoP 278


In this episode, the first of five episodes in the fierce females podcast series, Dr. Angela Johnson speaks about her journey into private practice. How she gained the confidence to take the leap and overcome imposter syndrome as well as the other challenges associated with starting a practice.

Anna Lindberg Cedar has Dealt with Some Trauma Series 2 of 5 Five Fierce Females | PoP 279

In this episode, Anna provides some insight into her profound experience working with torture survivors and several other NGOs. She also speaks around how she came to start a private practice focused on avoiding burnout. Anna shares some tips around how to properly take care of yourself, as a counselor, and ensure you don’t burn out.

Live Consulting with Joe and Melissa Dohse Series 3 of 5 Five Fierce Females | PoP 280

In this episode, Joe provides live consulting to Melissa Dohse. This is a prime example of what it’s like to consult with Joe, but also gives insight into Melissa’s stage of private practice; what she’s struggling with as well as a discussion on how to overcome these challenges. Joe looks at the low-hanging fruit and focuses on why Melissa wants a practice that thrives and how she can go about getting there!

Rachael Norman’s App Helps with Out of Network Benefits Series 4 of 5 Five Fierce Females | PoP 281

In this episode, Joe speaks with Rachael about the app she created to assist patients with making claims from their insurance companies. Rachael runs through the reasons why she decided to create this app as well as what the process was in building the app.

Dr. Andrea Maxim’s Practice is Scaling Quickly Series 5 of 5 Five Fierce Females | PoP 282

Dr. Andrea Maxim owns three private practices and is now a coach, author, and speaker. She shares her journey on starting a private practice and how she scaled her business to where it is today. Andrea shares key things that she took off her plate to grow her business.

Past Monthly Income Reports

People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!

2018 Private Practice Income

2017 Private Practice Income: $456,983.53

2016 Private Practice Income: $323,047.89

2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week) 

2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week) 

2013 Annual Counseling Income: $54,513.97 (January-December 2013)

February 2018

Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.

Private Practice: This was one of the lowest months ever. I’ve stopped seeing most of my clients to work on more consulting and bigger things. It’s a really odd transition! $712.95

Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in. Click the link if you want to add clinicians to your practice with my 1099 contracts: $8,414.75

Private Practice Paperwork Packet: $655

Private Practice Start-Up Packet: This packet is awesome! You get over $700 worth of start-up solutions including my Paperwork Packet, Blog Sprint, best MP3s, a Workbook, and tons more! I quietly launched it recently and it’s starting to take off! $475

Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:

  • Website Evaluation and Tips
  • Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
  • I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
  • Project management software and call recording
  • This includes some speaking and events


LLPC Supervision: $3,300.25

Podcast Sponsorship: $972.54

Hiring out my virtual assistant: $774.26

Practice of the Practice Consultants: $5,394.17

Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $12,911.77

E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99:  $34.80

One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $324.20

Private Practice Start Phase Kit: This is the newest solution for starting a practice. It’s only $77 and helps people that are just starting a practice to thrive quicker, stay organized, and know exactly what to do. It includes an e-book, nine infographics, graphic quotes to use on Instagram to build a following, seven worksheets to learn how to attract an ideal client, and a worksheet to help you organize your first year of practice.  $0

Practice of the Practice Magazine | Summer 2017: This magazine’s theme was “Start a Practice” stories and solutions for starting a private practice $0

Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice.  $2,468.65

Passive Income Sources

Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $88.80

BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $675

Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0

Jeff Gunther’s SEO Course: $0

Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $20.96

NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0

Google Ads: $5.17

LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $22.35

SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $935

Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $1,200

Psychology Today: It’s a great way to build your practice. $0

Gross Total: $43,623.98

Private Practice Expenses

1099 Counselors: $4,544.50

Additional Supervisor: $100

Rent and Utilities: $2,065.25

Marketing FB+YouTube+Twitter: $0

Charter Internet/website: $110

MeetEdgar: $49

Grasshopper: $81

Practice of the Practice Profit Sharing: $716.69

Upwork: $71.93

Video Production: $200

Libsyn: $35

Dropbox: $0

Jamendo: $0

Virtual Assistants: $4,092.50

Drinks for the Office: $74 (see my blog post about should I offer drinks in my private practice)

Shipt: $12

IT Support and Hosting: $95

Family Health Insurance: $603.36

QuickBooks + Harris Group CPA: $324

Other Consultants: $3,236.50

TOTAL EXPENSES: $16,336.73

Monthly Income Totals

Gross Income: $43,623.98 –  Expenses: $16,336.73 =  Total Net: +$27,287.25


Let’s do some consulting.

CLICK HERE to discover more about my private practice consulting. 

Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.  

 Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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