How to market a dental practice and retain clients with Chris Pistorius | PoP 690

A photo of Chris Pistorius is captured. Chris Pistorius is the founder of KickStart Dental Marketing. Chris Pistorius is featured on Practice of the Practice, a therapist podcast.

What is the defining skill that makes successful practices thrive? How do you maintain healthy and productive contact with a client after conversion? Are you looking at the numbers of your practice to help you develop effective marketing strategies?

In this podcast episode, Joe Sanok speaks with Chris Pistorius about how to market a dental practice and retain clients.

Podcast Sponsor: Therapy Notes

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Meet Chris Pistorius

A photo of Chris Pistorius is captured. He is a digital marketing consultant and podcast host. Chris is featured on the Practice of the Practice, a therapist podcast.

Chris Pistorius is the founder of KickStart Dental Marketing. Chris has worked with countless local business owners in all industries across multiple facets of marketing, consulting, and coaching.  He shares his expertise by giving marketing seminars across the country and hosting a weekly marketing podcast, The Dental Marketing Podcast.
Chris is also the author of “The Ultimate Guide to Internet Marketing for Dentists.
Visit Kickstart Dental Marketing and connect with them on Facebook, and Twitter.
Connect with Chris on LinkedIn. FREEBIE: Schedule a free Strategy Session for therapists and dentists when you mention this podcast episode

In This Podcast

  • The important skill of handling phone calls
  • How to maintain a client after conversion
  • Chris’ top three marketing tips
  • Chris’ advice to private practitioners

The important skill of handling phone calls

When a new patient calls, how is that call handled? … if you are going to spend a lot of marketing getting new calls and patients, whoever is answering the phone, whether it is the owner or the front desk person, needs to have base training on how to show the value [of] your practice and how to get them scheduled. (Chris Pistorius)

One of the top skills that the most successful practices have is that they have a clean, clear, and crisp methodology of answering their calls.

They make their potential clients feel heard and taken care of.

Whoever is answering the phone needs to:

  • know how to listen to the client’s needs
  • schedule them accordingly with the appropriate clinician
  • filter out clients who might not be the best fits for the practice

How to maintain a client after conversion

It’s not a sales thing, it’s more of a, “Hey, you need this [for] your health”, type [of] thing. Presenting [this treatment plan] clearly and concisely certainly helps. (Chris Pistorius)

  1. Provide the client with a treatment plan that is tailored to their needs.
  2. Maintain contact with your client through social media. Post good quality content to remain top-of-mind and to encourage existing clients to refer your practice to their peers and community.
  3. If a client becomes inactive, market to them to get them back into the office for a checkup or follow-up.
  4. Train your staff to politely ask a client to leave a review of the practice in the appropriate places.  Or, have an active Google My Business account where clients can leave a review if they choose to.

Chris’ top three marketing tips

What gets measured gets done, so … you want to look at your numbers. Are you increasing, growing, staying where you want to. Where are you against your goals? That will drive the decision [if you] need help with marketing. (Chris Pistorius)

  1. Look at your numbers. What are your goals? What are your standard income brackets and expenses?
  2. Do your due diligence. Ask other counselors and referrals to find someone to work with that you trust.
  3. Based on the research that you do you can decide which marketing approach is best for you and your practice. Ask to see examples of the work that has been done before by an agency you are considering working with.

Chris’ advice to private practitioners

Pat yourself on the back for the hard work that you have put in. Remember that you have to work towards your goals, and do what you need to do to achieve those goals.

Books mentioned in this episode:

Useful Links mentioned in this episode:

Podcast Sponsors:

  • Blueprint helps clinicians enhance client outcomes through the power and promise of digital measurement-based care. Learn more and request your demo at:
  • Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached!

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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