How to Pivot Your Group Practice During the Coronavirus Pandemic | GP 07

How to Pivot Your Group Practice During the Coronavirus Pandemic | GP 07

How can you continue servicing clients in your group practice during the Coronavirus Pandemic? What do you need to do in order to get your team set up for telehealth? How do you market your practice for online therapy?

In this podcast episode, Alison Pidgeon speaks about how to pivot your group practice during the Coronavirus pandemic.

In This Podcast

  • Contacting insurance companies to bill for telehealth
  • Moving to telehealth
  • Tips for working online with clients
  • Marketing a telehealth practice

Contacting insurance companies to bill for telehealth

As soon as I realized that this pandemic was on our doorstep I realized that we needed to make the shift to telehealth. Because the majority of our clients are insurance-based, I got in touch with the insurance companies to see if we could start billing for telehealth. At this point, things were happening very fast and I wasn’t getting answers quick enough, I reached out to my State Senator to see if he could help me and he did. Soon I got feedback that the insurance companies confirmed that we could bill for telehealth.

Moving to telehealth

After going back and forth about whether or not we were going to go all-in, my business coach advised that we just make the move to telehealth so that we have enough time to make all the changes. I updated all the staff, sent an email to all our clients and got ready to work all weekend to get things set up and ready for the big switch-on Monday. We had an emergency staff meeting to make sure that everyone was on the same page.

We were having issues with because of the sudden surge in traffic to their website, and eventually, I decided that we’d sign up for the paid telehealth platform through Theranest. When setting this up on Theranest we had to choose 02 as a place of service instead of 11, as this shows you’re working online and not in the office. This would be visible on the claim form when you submit it to the insurance company. We would however still use as a backup option just in case.

Tips for working online with clients

  • Make sure the background behind you is not cluttered
  • Use earbuds
  • Look at the camera, rather than the screen to ensure you’re making eye contact

Marketing a telehealth practice

  • Set up your Google Ads, I use Kevin from Ardent Healers. Do a pop up/bar on your website that states you’re only doing telehealth during this time period.
  • Register your practice at which was founded by Clay Cockrell. Listen here to a podcast he did with Joe Sanok about online counseling.
  • Include the names of different cities/towns or areas of your state in a blog post/services page so that you can start to rank with SEO.
  • I am running a free support group to people in our community in the hopes that they will familiarize themselves with online therapy.

 Useful Links:

Meet Alison Pidgeon

Alison Pidgeon | Grow A Group Practice PodcastAlison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

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