Are you launching or redoing your website? Would you prefer to own or lease your practice’s website? Which are the core pages that every successful website has?
In this podcast episode, Joe Sanok speaks about how to start a website to launch your practice.
- The design
- Ongoing content
- Own or lease?
- Core pages
- SEO and blogging
Hosting is where all of the information about your website is stored.
If we used a house as an analogy, [hosting] is the foundation of the house … the basement storage unit with everything from the electrical [plugs] and the plumbing; all of that goes through your hosting. (Joe Sanok)
Joe recommends using Blue Host, a trusted service that is well-known for supporting successful websites.
If you think of the house, [the design] is going to be the drywall, paint color, and the way it looks. (Joe Sanok)
Joe recommends building and designing your website on WordPress.
WordPress is more user-friendly and allows you to easily make changes or move your website across to another platform if you wish to.
Look for and purchase a great URL. Look on Practice of the Practice’s link to check out which URLs are available when you think of one.
The ongoing content would be the blog posts and the pages within the website. Following the house analogy, this would be the furniture and appliances that make each room in the house and allows a person to interact with the home (website).
Own or lease?
Do you want to own your website or do you want to lease your website?
When you lease a website … someone else builds it, you pay a monthly fee which is usually a much lower cost than if you were to pay someone to build it, and for a monthly fee anywhere from $59 to $100 a month, they’ll do all the IT support, design, and SEO. (Joe Sanok)
If you want to own your website, then you can do everything yourself, or pay someone to do it, and then you run it from there.
- “About me/ about us”
- “Who we help/ specialties”
- “New? Start here”
- “Contact us/ schedule intake”
When people arrive at a website, they are on the clock and do not want to waste time. The two questions they ask themselves are:
- “Am I in the right place?” and
- “Can this person even help me?”
You need to be very clear about the niche that you serve. (Joe Sanok)
SEO and blogging
Search engine optimization and blogging go hand-in-hand.
Take a day or two and write out 26 blogs that directly relate to your niche, the problems that you solve, the outcomes that you provide, and answer any FAQs, and have them scheduled to release weekly or every other week. That’s then done for the year!
Create links between your blog posts and the pages on your website to boost your SEO.
Useful Links mentioned in this episode:
- Ask Joe A Question!
- Check out The Internet Archive, WordPress and Brighter Vision
- See also, practiceofthepractice.com/host for the Blue Host affiliate link
- Find a Great URL!
- Contact firstname.lastname@example.org to hire a professional from POP to build your thera-website
- Join Noble for FREE at www.noble.health/Joe
Check out these additional resources:
- Slow Down School: How Rest Builds Productivity | PoP 711
- Apply to work together
- Sign up for Next Level Practice — Cohort Open!
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
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