How to Start a Website to Launch Your Practice: Ask Joe | PoP 712

Image of Joe Sanok is captured. On this therapist podcast, Joe Sanok, podcaster, consultant and author, talk about how to start a website to launch your practice.

Are you launching or redoing your website? Would you prefer to own or lease your practice’s website? Which are the core pages that every successful website has?

In this podcast episode, Joe Sanok speaks about how to start a website to launch your practice.

Podcast Sponsor: Noble

A an image of Noble Health is captured. Noble Health is the podcast sponsor to Practice of the Practice, a therapist podcast.

Our friends at Noble believe in using technology to enhance, not replace, human connection. With Noble, your clients will gain access to between-session support through their automated therapist-created Roadmaps, assessments to track progress, and in-app messaging. These tools help you and your clients gain a better understanding of their progress between sessions – how they are feeling, and what areas may need more focus – so you can tailor your one-on-one sessions to their needs more effectively.

Not only will Noble help you offer your clients the most transformative experience possible, but you can also earn passive income while doing so. Learn more and join for FREE at

In This Podcast

  • Hosting
  • The design
  • Ongoing content
  • Own or lease?
  • Core pages
  • SEO and blogging


Hosting is where all of the information about your website is stored.

If we used a house as an analogy, [hosting] is the foundation of the house … the basement storage unit with everything from the electrical [plugs] and the plumbing; all of that goes through your hosting. (Joe Sanok)

Joe recommends using Blue Host, a trusted service that is well-known for supporting successful websites.

The design

If you think of the house, [the design] is going to be the drywall, paint color, and the way it looks. (Joe Sanok)

Joe recommends building and designing your website on WordPress.

WordPress is more user-friendly and allows you to easily make changes or move your website across to another platform if you wish to.

Look for and purchase a great URL. Look on Practice of the Practice’s link to check out which URLs are available when you think of one.

Ongoing content

The ongoing content would be the blog posts and the pages within the website. Following the house analogy, this would be the furniture and appliances that make each room in the house and allows a person to interact with the home (website).

Own or lease?

Do you want to own your website or do you want to lease your website?


When you lease a website … someone else builds it, you pay a monthly fee which is usually a much lower cost than if you were to pay someone to build it, and for a monthly fee anywhere from $59 to $100 a month, they’ll do all the IT support, design, and SEO. (Joe Sanok)


If you want to own your website, then you can do everything yourself, or pay someone to do it, and then you run it from there.

Core pages

  • Home
  • “About me/ about us”
  • “Who we help/ specialties”
  • “New? Start here”
  • “Contact us/ schedule intake”
  • “Blogs”

When people arrive at a website, they are on the clock and do not want to waste time. The two questions they ask themselves are:

  • “Am I in the right place?” and
  • “Can this person even help me?”

You need to be very clear about the niche that you serve. (Joe Sanok)

SEO and blogging

Search engine optimization and blogging go hand-in-hand.

Take a day or two and write out 26 blogs that directly relate to your niche, the problems that you solve, the outcomes that you provide, and answer any FAQs, and have them scheduled to release weekly or every other week. That’s then done for the year!

Create links between your blog posts and the pages on your website to boost your SEO.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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