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How healthy is your practice? What can you do to assess the success of your practice? Do you want to create a CEO mindset?
In this podcast episode, Joe Sanok speaks with Brandy Mabra about how to think like a CEO.
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Meet Brandy Mabra
- Overcome the “worker bee mentality”
- Hire, hire, hire!
- How to create a CEO mindset for your business
- Assessing the health of your business
- Brandy’s advice to private practitioners
Overcome the “worker bee mentality”
One of the main challenges that many business owners face is overcoming the “worker bee mentality” where they do everything.
This is necessary to launch the new business, but as it grows you need to grow your mindset with it so that you can encourage and support success, instead of feeling like you have to always do everything yourself.
That is fine in the beginning [because] it is necessary for the beginning, but as you grow and scale, expanding your thought and mindset for what it truly means to be the owner and CEO of the practice [becomes important] to leverage the practice. (Brandy Mabra)
Hire, hire, hire!
If you hire your life will be easier, if you hire you’ll make more money, if you hire it will make things better because you’ll [be able to] delegate, and get things off your plate. (Brandy Mabra)
Another challenge that many practice owners face is hiring employees into their business, which is the next step to overcoming the first challenge of doing everything themselves!
However, when you hire, you need to be strategic. Be clear about the direction that you want the practice to move towards so that you can hire the best-fit employees to help the practice reach those goals.
How to create a CEO mindset for your business
1 – Start with clarity: what are you building? What do you see in the practice and where can it go in the future?
[Have] a great understanding of what exactly your mission and vision [is] of what you are doing. What is the impact that you want to make? When you come from that place of clarity, it makes it so much easier when you are thinking about [the] team that [you] need to have in place to make this happen. (Brandy Mabra)
2 – Who you need: once you have clarity on what it is that you want to do, you can start with who you need to help you get there.
3 – What you need: with clarity again, you can figure out exactly which skills you need to learn to put yourself in a position to achieve your goals.
Assessing the health of your business
1 – Categorize the activities that are happening within your practice:
- What are the marketing activities that you are working on?
- What is the revenue and money that is coming into the business?
- What does the operational workflow look like? What does your patient cycle look like? How long does it take for a patient to come and go through your practice, from check-in to check-out?
2 – Look at the feedback from Google reviews and client surveys. How is the practice being received in the community?
3 – Observe the response times, from when a client calls or sends an email to when they receive a response from your team.
4 – Critique the client experience and make sure it is at the forefront of your practice’s processes.
5 – Check in with your team and build a healthy communicational flow with them. Are you taking the time to get feedback from your team, and brainstorm with them to see how you can make the practice better?
6 – Are you checking in with yourself as the owner?
Our goal is to build a great practice but at the same time you have to take the time for yourself, so [check] in with you, your energy, and [pay] attention to what you have going on that month or that day, and [make] sure that you are setting yourself up for success. (Brandy Mabra)
Brandy’s advice to private practitioners
Think bigger! We are designed to accomplish so much, so when you have a purpose, make waves and think bigger to make the biggest impact, and remember that you are not meant to be doing everything alone.
Useful Links mentioned in this episode:
- Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached!
- Visit Savvy Clover and connect on Facebook, Instagram, and LinkedIn.
Check out these additional resources:
- Your Community: How To Build It and Grow It With Danielle Melton | POP 722
- Apply to work together
- Sign up for Next Level Practice
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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