Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to use internal links.
Justin: I’m asking for some clarification: should a blog post end with a bio that links to the home page, but the words that link to the home page should be different?
Joe: Yes. So, for example, on my Mental Wellness Counseling web page, it would say ‘Joseph Sanok is the owner and a counselor at Mental Wellness Counseling, a Traverse City counseling practice in Traverse City. That would be what I linked back to my home page, because I want people that had been researching ‘Traverse City counseling’ to end up on my website. If they type in ‘Mental Wellness Counseling’, I’m going to rank number one. If they type in ‘Joe Sanok’, I’m going to probably rank number one, or Practice of the Practice will. But, ‘Traverse City counseling’, those are the people looking for a therapist that I want to rank number one for.
So I’m going to say: ‘Joseph Sanok is the owner and a counselor of Mental Wellness Counseling, a Traverse City counseling practice’ or ‘a counseling practice in Traverse City’. So ‘counseling practice in Traverse City’ or ‘a therapy practice in Traverse City’ or ‘a therapy practice for family counseling’. I’m going to change it up for the different things that we want to rank for.
That way, if you write 26 blog posts and five of them say ‘Traverse City counseling’, five say ‘Traverse City therapist’, five say ‘Traverse City family counseling’, andfive of them say something else, you then have all these different terms that you’re going to rank for. This in addition to the terms that you naturally start to rank for. Google loves you having content; they love having you have videos embedded in your content. So you can go to YouTube, type in ‘anxiety’, find a TEDx talk that you feel like is a good snapshot of anxiety, or whatever you’re speaking about, and you can embed that in as an extra resource. They’re going to rank you higher because of it, because Google owns YouTube and so they love YouTube.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .