How do you direct more traffic to your group practice website? Is there any difference between solo practice and group practice websites? What are some top tips for writing blog posts?
In this podcast episode, Alison Pidgeon speaks with Daniel Fava about how to improve your website.
Podcast Sponsor: Brighter Vision
When you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.
By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.
But best of all, we’ve worked with them to create a special offer just for Grow A Group Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.
Meet Daniel Fava
Daniel Fava is a digital business consultant and founder of Private Practice Elevation, a website design and SEO agency focused on helping busy private practice owners attract their ideal clients and scale their business.
After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Private Practice Elevation offers web design services, SEO (search engine optimization), and website support to help private practice owners grow their businesses through online marketing.
Schedule a Free 15 Minute Call with Daniel!
In This Podcast
- Why you need to separate your service pages
- Is there a difference between solo and group practice websites?
- Get past the fear of putting yourself out there
- Blog post tips
Why you need to separate your service pages
One of the most common mistakes that group practice owners make when it comes to their websites is that they don’t create specific pages for each service that their business offers.
Your content is a valuable resource, and you can structure it well so that both Google and your audience can notice and find you more easily.
I believe that your website can be a lead foundation for your marketing, especially online marketing [because] it’s the number one place people are going to be going to learn about you and your services. (Daniel Fava)
Create separate pages that are dedicated to each service that you offer your clients because Google ranks that higher than one page with everything listed on it.
By diversifying your content this way, you make it easier for Google to rank you, for your clients to find what they are looking for, and to help them connect better with you and your services.
Is there a difference between solo and group practice websites?
Both solo and group practice websites can separate their pages based on service and purpose to allow their search engine optimization to work more effectively.
The main difference is that group practice websites will have more content because they have more clinicians to market and potentially more therapeutic services to offer.
Somebody might be Googling a therapist’s name … because somebody has recommended them and [having a separate page for them] can help increase traffic to the website for sure. (Daniel Fava)
Get past the fear of putting yourself out there
Rephrase this fear, because even though it can feel strange to put yourself out there, you know that you can do good work in your community.
The way I like to think about it is just [to come] from the lens of generosity; “It’s not about me, it’s about the people I’m trying to reach”. (Daniel Fava)
Think about your ideal client, the questions that they have, the pain points they are trying to solve, and the goals that they are aspiring to achieve.
Use these answers to write blog posts on your website to help connect this client with you because they show that you understand them, and it helps you to create backlinks that boost your SEO.
Blog post tips
- Length: There is no real maximum or minimum word count for blogs.
The only goal you should have in mind when it comes to how many words to write is whether or not you have helped to answer your ideal client’s question or pain point.
- Be generous: Create content that serves your client, both current and prospective. Provide great context and resources.
- Be consistent: Stick to your schedule. If you write a blog post once a week, twice a month, or every day – set a schedule for yourself and stick to it.
The more content on the website, the more chances you have for Google to pick up those keywords that are in there and that helps because Google likes to see that the website is not stale, [that] it’s changing, growing [and] got resources. If you are linking out to other resources as well, Google likes to see those outbound links. (Daniel Fava)
- Use your content: Repurpose your blog posts into social media posts, e-courses, mini-series, and much more.
- Write clear titles: Be specific and to the point with your titles.
Useful links mentioned in this episode:
- Visit the Private Practice Elevation website, and connect with them on Instagram, Youtube, Pinterest, and LinkedIn.
- Schedule a Free 15 Minute Call with Daniel!
- Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.
Check out these additional resources:
- Create Sustainable Life Long Income with Gordon Brewer | GP 120
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- Email Alison: firstname.lastname@example.org
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Consult With Alison
- Alison Pidgeon on Therapy for Your Money Podcast
- Practice of the Practice Network
Meet Alison Pidgeon, Group Practice Owner
Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.
Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.
Transformation From A Private Practice To Group Practice
In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Thanks For Listening!
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