I always love doing my monthly income report about how to increase revenue, grow a client base, and have more fun! It’s a great way to step back and evaluate what I’m doing to help my business increase. Revenue is not the only goal, freedom from the 8-5 job, freedom from only exchanging time for money, and freedom to determine my own path are all part of why I do this.
I feel like this monthly post is the best way of holding myself accountable to my goals. I love when people email me about projects I’ve discussed in the past to make sure that I’m doing what I say I’m going to do. Thanks you!
Beyond Just Increasing Revenue
Here are quote from some emails I received this month, they are totally highlights of my professional month!
Thanks for all of your resources so far!! And I’m loving the podcasts 🙂
Just wanted to give some feedback on your website, which I recently discovered. I enjoy reading the articles and listening to the podcasts. I’m not a counselor (I’m a ______), but my wife is, and I’d like to help her start and run her own private practice in the not-too-distant future. Your website is quite helpful. Thanks much, and have a great weekend.
Hey there 🙂 Listening to your podcast as I write 🙂 LOVE that you are doing these.
Huge Private Practice Changes
This month I brought Trisha Short into my practice. She is an expert on childhood and infant mental health. She’s highyl connected and already helping blog for the practice and for Practice of the Practice (coming soon!).
Also, I’ve been walking through office spaces to start expanding, more to come on that process!
Recently I used Facebook’s “boost a post” function for a counselor that just joined Mental Wellness Counseling, my Traverse City Counseling practice (see how I highlighted and hyper-linked “Traverse City counseling” and not “Mental Wellness Counseling? That helps me rank higher for my search terms).
Anyways, here’s the post from my private practice Facebook page.
I set up to boost to grow the number of comments, likes, and engagement. Here is a screenshot of the stats.
A couple points learned about advertising on Facebook:
- Highly target your advertising: You can target your ads toward income, how people purchase, what groups they like, gender, age, etc. It is amazing, use your money wisely!
- Unlikes are alright: When you pay to boost a post, you want it to be people that will purchase your product. If you have people that don’t like what you’re doing, why pay to advertise to them and their friends?
- Focus on location: Many of you may like my Mental Wellness Counseling Facebook page, but I don’t want to advertise to you or your friends! It’s a waste of my money. That’s why I on;y focused on people in the Traverse City area, since they will be the ones coming for counseling.
Great counseling things you may have missed in June
Past Income Reports
People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!
2013 Annual Counseling Income: $54,513.97 (January-December 2013)
June 2014 Earning Report
What I’m going to be reporting about how to make extra money and what I’m not going to be reporting
Since some of you are new and some of you have been around Practice of the Practice for a while, I’m going to give a quick summary of where I make income. My full-time job is at a community college as a counselor. I love the job and it gives me great opportunities. Also, since my wife stays home with our daughter it is an income we can count on, health insurance, a pension, and a really great environment! I’m not going to disclose my full-time wages there, since it is not something that is part of my private practice.
I do 4-7 sessions a week in my private practice. I don’t take insurance, so it is private-pay. As a result, I don’t have many expenses in time or actual money. I also do consulting with private practice clinicians and supervision for LLPCs in Michigan (Limited Licensed Professional Counselors), a 100 hour requirement in Michigan.
The term “passive” makes it sound like I don’t have to do work. What I mean is money that I make that is not in direct exchange for my time. I will outline what these are under each item.
How I increased revenue in June 2014
Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.
Private Practice: $3,975
Other counselors: I have two counselors that work for my practice as 1099 contractors and I get a portion of what is brought in: $639
Paperwork Packet: $47.64
Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to it:
- A SWOT (strengths, weaknesses, opportunities, and threats) Analysis
- Website redesign or re-optimization
LLPC Supervision: $900
The Motherload: $0
E-books: Best month ever!!! I changed the books to have a 3-d look, and I think it’s working great. I also put it on the side bar. $137.51
Paperback Copy of my book Mental Wellness Parenting: A remarkably simple approach to making parenting easier. Most people would see this as a really bad thing, however, when I wrote the book, I really wanted to focus on it being something to hand out to clients or potential referrals. It’s sort of an over-sized business card. It’s great when people buy it, but I’m not disappointed when they don’t, since I see it more as a marketing tool: $0
Member’s Newsletter to Launch/Grow a Practice
Member’s Newsletter: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. $168.05
Affiliate Marketing to Increase Revenue
Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $8.70
BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $65
Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $6.35
NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $8.30
Google Ads: I have a few ads through the website and these bring in a bit of passive income. Since my podcast interview with Sarah Barnes I’ve been doing a lot less of this: $10.77
LegalZoom: This is the second month that someone has clicked and bought something through this link! It’s so exciting, also my wife bought her PLLC so I got to really see it firsthand. It is amazing and super easy to use. $0
June 2014 Total: $8,486.38
(2nd best month ever, again!)
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Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale. I report what has been sold in the month it was sold. Also, I do not take expenses off of this report.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant.
Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI.
To link to Joe’s Google+ .
Photo by Tax Credits