Instagram for Therapists with Whitney Goodman | PoP 490

Instagram for Therapists with Whitney Goodman | PoP 490

Are you a therapist seeking to expand your online audience? Would you like to learn some tips on how to connect with people over social media? What does it take to build a successful platform on Instagram?

In this podcast episode, Joe Sanok speaks about Instagram for therapists with Whitney Goodman.

Podcast Sponsor

When you’re in private practice it can be tough to find the time to review your marketing efforts and make improvements where needed.

Whether you are a seasoned clinician who’s current website needs to be revamped, or a new therapist building a website for the first time, Brighter Vision is here to help.

By first understanding your practice and what makes it unique, Brighter Vision’s team of developers will create you a custom website catered to your specific marketing goals. Better yet, they provide unlimited technical support to make sure it stays updated, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.

To get started with $100 off, head to

Meet Whitney Goodman

Whitney Goodman is the radically honest psychotherapist behind the hugely popular Instagram account @sitwithwhit and the owner of The Collaborative – a co-working space for wellness professionals in Miami, Florida. She helps individuals and couples heal past wounds and create the life they’ve always wanted.

Whitney is on a quest to make finding a therapist easy.

She rejects the idea that a therapist should be a blank slate and believes that authenticity and emotional expression are the keys to living a full life.

Visit her website and connect with her on Instagram.

In This Podcast


  • Whitney’s Instagram process
  • Data tracking with Instagram
  • Step by step Instagram guide for therapists

Whitney’s Instagram process

Engagement is a huge part of Instagram. I tell people like ‘you can have the best content out there, but if nobody knows you exist, it doesn’t matter.

Storing information

Whitney makes notes on her phone throughout the day of thoughts she has or ideas that would work well on her Instagram, compiling them in one convenient place that is easy to open up and write down information that has potential.

Creating graphics with Canva

Once she has enough notes on her phone or has picked one for the day, she uses Canva on her computer to create a graphic containing information or snippets of wisdom from the notes. The graphics are usually in the forms of a couple of lines of text, a comparative list, or charts. In the caption, Whitney often uses a call-to-act to encourage followers to try therapy or interact with a new service.

Posting routines

Whitney recommends posting at least five times a week, from Monday to Friday once a day. Posting often in small bits instead of one big clump of posts encourages better follower-interaction because you will pop onto people’s feeds more frequently. Whitney also recommends setting some time aside to interact with people through Instagram; 15 minutes in the morning and again at night.

Data tracking with Instagram

Incoming clients

Spending time to comment on posts, share, and like them will build traction between you and your followers. You can also conduct valuable customer research through your platform by setting up polls in your stories to see what your followers are interested in. Asking them questions will enable you to tailor specific services and courses to their needs, and thus expanding your following.

Interaction with clinicians

When you work with Instagram you will naturally be part of a circle of other therapists. By commenting, liking, and sharing their posts, you and other clinicians can begin working together and supporting one another by encouraging followers to check their pages out too.

Step by step Instagram guide for therapists

There’s a lot more therapists on Instagram right now, it’s a little bit harder to uniquely position yourself, but I think we all talking  about really similar things. You just have to find a different way to say it.

  • Be clear about your brand: Having an idea about your ideal client, who your target audience is, and having a strategy to connect with them will be beneficial. Think about the colors and fonts you want to use to brand yourself.
  • Instagram is an investment of time: You have to be dedicated and strategic about how much time you spend on it. Try to do a little every day consistently.
  • Put your own unique spin on it: Find a style of sharing information that is unique to you. This will help you stand out and be remembered.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.