Are you a therapist seeking to expand your online audience? Would you like to learn some tips on how to connect with people over social media? What does it take to build a successful platform on Instagram?
In this podcast episode, Joe Sanok speaks about Instagram for therapists with Whitney Goodman.
When you’re in private practice it can be tough to find the time to review your marketing efforts and make improvements where needed.
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Meet Whitney Goodman
Whitney Goodman is the radically honest psychotherapist behind the hugely popular Instagram account @sitwithwhit and the owner of The Collaborative – a co-working space for wellness professionals in Miami, Florida. She helps individuals and couples heal past wounds and create the life they’ve always wanted.
Whitney is on a quest to make finding a therapist easy.
She rejects the idea that a therapist should be a blank slate and believes that authenticity and emotional expression are the keys to living a full life.
In This Podcast
- Whitney’s Instagram process
- Data tracking with Instagram
- Step by step Instagram guide for therapists
Whitney’s Instagram process
Engagement is a huge part of Instagram. I tell people like ‘you can have the best content out there, but if nobody knows you exist, it doesn’t matter.
Whitney makes notes on her phone throughout the day of thoughts she has or ideas that would work well on her Instagram, compiling them in one convenient place that is easy to open up and write down information that has potential.
Creating graphics with Canva
Once she has enough notes on her phone or has picked one for the day, she uses Canva on her computer to create a graphic containing information or snippets of wisdom from the notes. The graphics are usually in the forms of a couple of lines of text, a comparative list, or charts. In the caption, Whitney often uses a call-to-act to encourage followers to try therapy or interact with a new service.
Whitney recommends posting at least five times a week, from Monday to Friday once a day. Posting often in small bits instead of one big clump of posts encourages better follower-interaction because you will pop onto people’s feeds more frequently. Whitney also recommends setting some time aside to interact with people through Instagram; 15 minutes in the morning and again at night.
Data tracking with Instagram
Spending time to comment on posts, share, and like them will build traction between you and your followers. You can also conduct valuable customer research through your platform by setting up polls in your stories to see what your followers are interested in. Asking them questions will enable you to tailor specific services and courses to their needs, and thus expanding your following.
Interaction with clinicians
When you work with Instagram you will naturally be part of a circle of other therapists. By commenting, liking, and sharing their posts, you and other clinicians can begin working together and supporting one another by encouraging followers to check their pages out too.
Step by step Instagram guide for therapists
There’s a lot more therapists on Instagram right now, it’s a little bit harder to uniquely position yourself, but I think we all talking about really similar things. You just have to find a different way to say it.
- Be clear about your brand: Having an idea about your ideal client, who your target audience is, and having a strategy to connect with them will be beneficial. Think about the colors and fonts you want to use to brand yourself.
- Instagram is an investment of time: You have to be dedicated and strategic about how much time you spend on it. Try to do a little every day consistently.
- Put your own unique spin on it: Find a style of sharing information that is unique to you. This will help you stand out and be remembered.
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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