Where do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private practice?
In This Podcast
In this podcast episode, Sam Carvalho shares an introduction to the Marketing in Practice Podcast, where you will discover everything you need to know about marketing in private practice.
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
What to expect in this series
At the beginning of this podcast series, we’ll dive into understanding your brand identity and why it’s important, and who you want to present yourself as to your clients. Once we know who you are, we look at the importance of branding and how to turn it into a visual identity. One of the ways we can do this through brand style guides. It’s a great way to take all your concepts and put them into a solid style to refer back to for consistency.
We’ll then look at logo design, print and digital design, like what makes a good logo, and what formats you need for print and digital. I’ll share guidance on your own marketing strategy, which will cover your website, marketing, social media and blogging.
Then lastly, we’ll look at what to expect when working with a designer. What are the minimum requirements? And how does the process work?
But that’s really just the tip of it! Over the course of the next few weeks, you’ll hear me chatting with Joe, a few solo shows, as well as hear me interviewing a few designers who I admire and look up to, to hear their perspective on branding and marketing. I’ll also be roping in a few private practice owners.
I hope you will leave every episode knowing a little bit more about design and marketing in private practice.
- Design Services With Sam
- Free resources to help you start, grow and scale
- Join Next Level Practice
- Apply to work with us
Thanks For Listening!
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Welcome to the Marketing in Practice Podcast with me, Sam Carvalho, where you’ll discover everything you need to know about marketing and branding your business. To find out more about how I can help you brand your business, visit www.practiceofthepractice.com/branding. And if you’d like to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design.
Hi, and welcome to the Marketing in Practice Podcast. I’m really glad you are here. On this podcast, I plan on covering everything to do with marketing and branding your business and I hope you’ll feel, I hope you’ll leave feeling even just a tad bit more inspired to get your brand out there. Just to let you know a little bit about me. My name is Samantha Carvalho and I live in Cape town South Africa. I am married to a gorgeous Portuguese man. We’ve been married for just under three years now and we have two kitties, who we love dearly. So I’m officially a cat person, although we do still love dogs and hope to have them as part of our family one day. From a career point of view, I have a history in marketing. I’ve actually pretty much only worked for startups my entire life. I spent the first four years or so of my career working in the startup environment, which I really enjoyed and I learned a lot from. When you work in a startup, I soon discovered that you quickly become a Jack of all trades and you pretty much just do whatever is necessary to keep the business running.
So, I learned a lot about what it takes to run a business, that I was particularly involved on the marketing side of things. And although I really enjoyed it and I learned a lot, I did kind of feel that I needed to be more creative. I’ve always been a creative person and I kind of felt that that was lacking from my role within the company that I was working for. So I started freelancing on the side and learning more and more about design. And I am now at the point where I am a full-time designer, which I am so lucky to be doing what I love and I really do feel blessed from that point of view. So, Joe Sanok from Practice of the Practice is one of my biggest clients at the moment and through the Practice of the Practice network, I’ve had the opportunity to work with many amazing counselors and I’ve also really enjoyed the different challenges that that has presented.
So, a lot of the work is through Next Level Practice community, which is an online community that Practice of the Practice runs for people, specifically starting a practice and wanting to grow the practice. And yeah, I work with a lot of the members there who specifically need a logo, that’s one of the biggest kind of projects I take on but really outside of Next Level Practice, anyone who kind of comes into contact with Joe and needs any design, work done or marketing help, that’s where I come in. So I pretty much-designed marketing materials for digital and print purposes. I created e-courses and I’ve provided marketing consultation where necessary and that’s just covering the basics. I’ve done a lot more than that as well. And yeah, if you’re listening and I’ve done something for you, then welcome and I’m so glad that you’re here. And, yeah, word of mouth has actually been a great form of marketing for my services and I trust that everybody who I’ve done work for has been happy with it and has then gone on to speak about it with other people.
So, moving on to some of the things that we’ll be covering in this podcast. As I mentioned, it’s a podcast on marketing your practice. So we’ll really be delving into kind of from the beginning, brand identity and why that’s important, why it’s important to kind of know from the get-go what your brand identity is and who you want to present yourself as to your clients. From there we move on to the importance of branding. So kind of once you know who you are, we figure out how to turn that into visual identity and how to communicate that effectively through your branding.
One of the ways in which we do this is through brand style guides. And this is something that I’ve really been kind of panting lately. It’s a really nice way to kind of take all those concepts and ideas and put them on paper into a solid guide that then you can refer back to and any future designers that you work with can refer back to. So one of the things that often happens is you’re working with different designers throughout your business and what can happen then is that your look and feel can change over time because obviously each designer has their own flair and the brand style guide kind of prevents that from happening and make sure that there is consistency throughout your brand, which is so important. So we also will be delving into things like logo design, digital design and print design. So as mentioned previously, my design kind of ranges over a number of fields, so whether it’d be digital or print or anything in between.
So, we’ll be kind of delving into those different design as things what makes a good logo, you know, what formats you need for digital, what format you need for print and so on. We’ll also then be looking into your marketing strategy and this will cover your website, your social media, your blogging, things like that. And finally we’ll be looking into working with a designer and kind of what you can expect from that process, what are the minimum requirements that should be made when working with a designer and things like that. So those are just some of the topics that we are going to be covering and that you have to look forward to. Over the course of the next few weeks, you’ll actually hear me chatting to Joe. We do a five-part interview series where we delve into some of the topics mentioned above and kind of really hone it into private practices specifically.
I’ll also be doing some shows by myself and then I’ll also be chatting to a few established designers to get their perspective on branding and marketing. And that’s something I’m really excited about. These are people who I look up to as in the design field and I have no doubt that they are going to have some great branding secrets to reveal to you. I’m just kind of so excited to get their perspective on branding and design and marketing. So that’s what we have to look forward to. I’ll also be roping in some of my ideal clients, which is you, people who own private practice but who need design assistance or who wants to rebrand or who basically just have any questions with regards to marketing. So I’ll be chatting to them and I think that will also be really nice for you to listen to and be able to relate to on a really personal level.
So, we have a lot lined up. I’m really excited to get this started. I’m really excited to have you here with me and I hope that you will find it valuable and that you’ll leave every episode having gained some new information about design or marketing. I hope that you will also be reaching out to me if you have anything that you need done from a design point of view. So that’s all I have to say from now. Just a bit of an introduction on the podcast and on me and I will catch you in the next episode.
Thanks for listening to the Marketing in Practice Podcast. If you need help to brand new business, whether it be a new logo, rebrand or you simply want to have a print flyer designed, head on over to www.practiceofthepractice.com/branding. And if you’d to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design. Finally, please subscribe, rate, and review this podcast on iTunes, if you like what you’ve heard. Talk to you soon.
This podcast is designed to provide accurate and authoritative information in regards to the subject matter covered. It is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical or any other professional information. If you want a professional, you should find one.