Introduction To The Marketing in Practice Podcast | MP 01

Introduction To The Marketing in Practice Podcast | MP 01

Where do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private practice?

In This Podcast


In this podcast episode, Sam Carvalho shares an introduction to the Marketing in Practice Podcast, where you will discover everything you need to know about marketing in private practice.

Meet Sam Carvalho

Samantha Carvalho DesignSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to


What to expect in this series

At the beginning of this podcast series, we’ll dive into understanding your brand identity and why it’s important, and who you want to present yourself as to your clients. Once we know who you are, we look at the importance of branding and how to turn it into a visual identity. One of the ways we can do this through brand style guides. It’s a great way to take all your concepts and put them into a solid style to refer back to for consistency.

We’ll then look at logo design, print and digital design, like what makes a good logo, and what formats you need for print and digital. I’ll share guidance on your own marketing strategy, which will cover your website, marketing, social media and blogging.

Then lastly, we’ll look at what to expect when working with a designer. What are the minimum requirements? And how does the process work?

But that’s really just the tip of it! Over the course of the next few weeks, you’ll hear me chatting with Joe, a few solo shows, as well as hear me interviewing a few designers who I admire and look up to, to hear their perspective on branding and marketing. I’ll also be roping in a few private practice owners.

I hope you will leave every episode knowing a little bit more about design and marketing in private practice.

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Thanks For Listening!

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