Have you considered writing a book? How can writing a book elevate the authority and success of your business? What are the first steps to becoming an author?
In this podcast episode, Joe Sanok speaks with Jake Kelfer about how writing a book can boost your business.
In This Podcast
- In life, choose “oh, well” instead of “what if?”
- Why writing a book elevates your business
- The first steps to your first book
- Jake’s advice to private practitioners
In life, choose “oh, well” instead of “what if?”
The idea of, “we have to do it right the first time” is so ingrained through academia, that when you’re in the business world, people that are the most successful … are trying things, listening to [their] audience, shifting and pivoting, and not trying to nail it the first time. (Joe Sanok)
As a clinician and business owner, challenge the old academic idea of “pass or fail” and start getting comfortable with making small changes.
Strive for progress over perfection and you will encounter more success in your business.
Rather try something and say, “oh, well” if it does not work out instead of asking yourself, “what if I had tried it?” Pursue your ideas, make small moves, and build on them consistently.
Why writing a book elevates your business
Writing a book and becoming an author can open up many doors for you:
- It serves as an entry point into new business relationships
- A book can help you to get booked onto podcasts and media appearances
- You can use it as a lead-generation tool
- A book can help you to convert clients and create an incredible customer service experience
Having a book can absolutely change your business … anybody who provides a service has so much potential to incorporate a book into their business. (Jake Kelfer)
Your book is seen and noticed. It gets passed along to people, recommended, and gets your name and message out there in a way that online marketing cannot.
The first steps to your first book
1 – Set your intention: why are you writing this book in the first place?
2 – Who is your book for? Write for the person whom you want to get to know and with whom you want to build a relationship.
3 – Why is now the right time? Why is writing this book crucial to you and your business for the next six months to a year?
Jake’s advice to private practitioners
A – Action. You must take positive and intentional action in the direction you want to go.
C – Connection. Find your community of people and work with a strong team instead of by yourself.
E – Enjoyment. Find ways to enjoy your journey in pursuit of your greatness.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Visit Jake Kelfer’s website. Connect with him on Facebook, Instagram, and LinkedIn.
- Head to gusto.com/joe. for 3 months, FREE.
Check out these additional resources:
- Meet the “Warren Buffett of Lifestyle Investing” — Justin Donald | PoP 695
- Apply to work together
- Sign up for Next Level Practice — Cohort Open!
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!