Jeffrey Shaw Knows How to Attract Your Ideal Clients | PoP 277

Jeffery Shaw Knows How to Attract Your Ideal Clients

Do you struggle to attract your ideal client to your practice? Do you know how to speak the language of your ideal client? Are you even aware of who your ideal client is?

In this episode, Joe Sanok speaks with Jeffrey Shaw about how to attract your ideal clients.

Podcast Sponsor

Do you ever wonder if you’re doing the right phase of steps for your phase of practice? Do you know that you’re using your time most efficiently, for where you should be at with your practice to grow and scale and get to that next level? I wasted a lot of time on things that I shouldn’t of been working on. And, that’s why I put together two email courses that are totally free. One for people that are just in that start-up phase and one for the folks that are in that growth and scaling phase. Head on over to, if you’re just getting started. And, if you’re growing a practice and scaling it, head on over to

Meet Jeffrey Shaw

Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, the LINGO guy, has been the go-to portrait photographer for an exclusive clientele for 30+ years. His portraits have appeared on The Oprah Show, CBS News, in “O” Magazine, People Magazine and New York Family Magazine. Jeffrey is also the host of the popular business podcast Creative Warriors and a featured speaker on The Moth.

Now Jeffrey uses his honed intuition to see and sense to help businesses stand out, attract their ideal customers, and create brand loyalty that supersedes price. His book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible helps business owners and entrepreneurs understand their ideal customers on a deeper level, increasing engagement and profits.

With a social media audience of more than 100,000, Jeffrey’s commitment to promoting your show helps you reach new listeners.

Jeffrey Shaw’s Story

Jeffrey transitioned from being a photographer to a coach. He had his own coach for seven years and, when his coach retired, he decided to become one. Yet, he’s always been interested in personal development and self-help. Having been an entrepreneur for years, he decided to combine the two and start up his own coaching business.

“A lot of people say ‘I’m not good at the business side’. This stems from the world around us.”

In This Podcast


In this episode, Jeffrey Shaws provides an overview of his book, Lingo, which seeks to help you speak the language of your ideal client. He mentions the 5-step process on how to include empathy into your marketing. Jeffrey speaks directly to therapists about how to market themselves and their practice.

5-Step Process to Including Empathy into Your Marketing

  1. Perspective
  2. Familiarity
  3. Style
  4. Price
  5. Words

“When we take on a leadership role, it’s very likely that we are not in the same place as our patients.”

There is a difference between acknowledged need and deeper need.

Useful Links:

Meet Joe Sanok

private practice consultantJoe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.






Thanks For Listening!

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