Jessica Tappana on How to Get More Clients by Ranking Higher in Google | FP 13

Jessica Tappana on How to get more clients by ranking higher in Google | FP 13

What is SEO? How can it help you rank higher in Google? Are there things you can start doing today to start optimizing your website?

In this podcast episode, Whitney Owens speaks with Jessica Tappana about how to get more clients by ranking higher in Google, what SEO is and things you can do today to ensure that Google recognizes you.

Meet Jessica Tappana

Jessica Tappana is a licensed clinical social worker, trauma therapist, group practice owner & SEO guru. She is also a Christian. At Simplified SEO Consulting, Jessica helps therapists around the world show up higher on Google to get in front of their ideal clients and build their private practices.

Jessica and her team offer both SEO Training services for practice owners wanting to learn to optimize their own websites and “Done for You” SEO services for those wanting to save time by outsourcing to a team of SEO experts.

Visit Jessica’s SEO website, her practice website and connect with her at

In This Podcast


  • What is SEO
  • Things you can do to help you rank higher in Google
  • Consistency of blogs
  • Backlinks
  • How to get the best ROI and can social media help with SEO?
  • SEO packages available

What is SEO

You have to start learning to put up more than just a nice website if you really want to give Google the information it needs to rank your website.

When people do a search online, Google will scan your website to see if it has what it takes to provide that person with all the necessary information they need. You have to be really clear and let Google know what your website is about and when people are looking for a particular service you want to be ranked first.

Things you can do to help you rank higher in Google

  • Add content to your website regularly
  • Give really specific content by writing blogs of at least 500 words

Consistency of blogs

It’s less important what day and time you do, its more important that it’s consistent.

Google assumes that if you’re regularly updating your website, that it’s going to have more useful information. The rule of thumb is to post twice a month, pick the same 2 days every month.


A backlink is a link created when one website links to another. Backlinks give you credibility in Google’s eyes and it’s very important that you get other websites to link to your site.

You can get backlinks to your site by being put featured on directories, getting interviewed by the media and writing guest blog posts.

How to get the best ROI and can social media help with SEO?

When you try to invest a little bit in a lot of things, this tends to not work out as well. The recommendation is that you pick 1 or 2 areas to really invest in such as consulting and SEO.

Social shares can help boost your SEO when it links back to your website.

SEO packages available

Jessica offers 2 packages:

  • Done for you SEO – you’re a busy counseling practice owner wanting your website to rank on Google but you just don’t have the time to do the SEO work yourself
  • SEO training – you’re an independent-minded “Do It Yourself” type of business owner

Click here to get 20% off any of Simplified SEO online courses and sign up here for a free 30-minute consultation.

Useful Links:

Meet Whitney Owens

Whitney Ownens | Build a faith-based practiceWhitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.

Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.

Thanks For Listening!

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